PHEV Is Fine: Mitsubishi Says It Knows What Green Buyers Want

Steph Willems
by Steph Willems

While the brand name inspires more than a few snorts of derision and jokes in North America, Mitsubishi, now backed by the mighty Renault-Nissan Alliance, carries greater clout overseas. The automaker’s Outlander PHEV outsells all other plug-in hybrids in the UK, and global sales of the brand’s vehicles are on the upswing.

Being a part of the alliance means Mitsu will soon have its hands on new architecture, but the brand claims it isn’t about to go all snobby with a line of dedicated electric car models. Sure, there’ll be EVs in the future, but they won’t be standalone models. The automaker claims the technology it’s most known for — plug-in hybrid powertrains — remains the best bet for most consumers, and that’s why it plans to focus mainly on PHEV.

Also, you really won’t need an EV if you buy the next-generation Outlander PHEV, claims Mitsubishi strategy boss Vincent Cobee.

Speaking to Autocar, Cobee said improvements in store for the second-generation Outlander PHEV will render the vehicle’s internal combustion engine mostly irrelevant. Right now, U.S. buyers (who really had to wait before getting their hands on the model) can expect 22 miles of gas-free driving before the ICE kicks in. In Europe, a different testing cycle puts the range at 31 miles.

“Battery EVs have a limitation in terms of range at the moment, and in some countries, that might not be the answer,” Cobee said, adding that Mitsu plans to outfit other models with the Outlander PHEV’s green tech. The executive seems to subscribe to the notion that it’s better having many people driving a plug-in hybrid than a handful of people driving an EV. Even better is building long-range PHEVs that still offers consumers the option of gassing up.

“The Outlander PHEV currently has an electric-only range of 31 miles, and we’ll extend that with the next-generation model: the aim is 80-100km [50-62 miles], which will be enough for most people to do the bulk of their journeys purely on electric power and live a largely EV lifestyle, but still be able to do longer trips when needed,” Cobee said, adding that Mitsubishi’s future lineup will contain fully electric vehicles, as well as hybrids and PHEVs.

No details were given as to which conventional models might get an EV makeover.

In the U.S., where the Outlander PHEV does battle with a range of (usually) smaller vehicles, brand-wide sales rose 8.4 percent, year over year, last month, with year-to-date volume up 17.1 percent. By the end of October, Mitsubishi sales had already created the six-figure mark — a hurdle the brand failed to clear from 2008 to 2016.

[Image: Mitsubishi Motors]

Steph Willems
Steph Willems

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  • Wheatridger Wheatridger on Nov 09, 2018

    PHEVs are the best of both worlds. You have an electric car for short runs around town, and you also have unlimited highway driving range on gas. Thirty miles of EV doesn't sound like much, but if you did that every day, that's almost 11,000 miles per year. Somehow, my PHEV C-Max gets almost twice the MPG of my hybrid C-Max- and I drive it over 100 miles per day several times per week. For versatility and cost-effectiveness, it's the way to go. I'll settle for my 65 MPG, plus 80 cents of shore power per day. Even if you offered a wonder car capable of twice that efficiency, you're chasing diminishing returns. So I salute Mitsubishi's choice.

    • See 4 previous
    • HotPotato HotPotato on Nov 13, 2018

      BTW Wheatridger, I don't mean to diss your C-Max Energi!! I had a C-Max and loved it; my point was just that I would have loved it more with a Voltec powertrain.

  • Markogts Markogts on Nov 10, 2018

    One suggestion to Mitsubishi: keep the DC charging port and put a 32A/7kW charger. Maybe switch to CCS for Europe?

  • Daniel J Cx-5 lol. It's why we have one. I love hybrids but the engine in the RAV4 is just loud and obnoxious when it fires up.
  • Oberkanone CX-5 diesel.
  • Oberkanone Autonomous cars are afraid of us.
  • Theflyersfan I always thought this gen XC90 could be compared to Mercedes' first-gen M-class. Everyone in every suburban family in every moderate-upper-class neighborhood got one and they were both a dumpster fire of quality. It's looking like Volvo finally worked out the quality issues, but that was a bad launch. And now I shall sound like every car site commenter over the last 25 years and say that Volvo all but killed their excellent line of wagons and replaced them with unreliable, overweight wagons on stilts just so some "I'll be famous on TikTok someday" mom won't be seen in a wagon or minivan dropping the rug rats off at school.
  • Theflyersfan For the stop-and-go slog when sitting on something like The 405 or The Capital Beltway, sure. It's slow and there's time to react if something goes wrong. 85 mph in Texas with lane restriping and construction coming up? Not a chance. Radar cruise control is already glitchy enough with uneven distances, lane keeping assist is so hyperactive that it's turned off, and auto-braking's sole purpose is to launch loose objects in the car forward. Put them together and what could go wrong???
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