Toyota Trademarks Grand Highlander Nameplate

by Jason R. Sakurai

Published: January 4th, 2021

toyota trademarks grand highlander nameplate

According to a report by gr86.org, Grand Highlander is the name Toyota has filed a trademark application for in the U.S. and Canada.

In the story, it suggests a larger version of the existing Highlander is in the offing, likely to add more third-row passenger room and cargo space, with rear-end design changes to accommodate the additions. Toyota has yet to release any information and did not respond to our inquiry.

Any addition to the sparse amount of seating in the third row would be a welcome addition, as a number of Highlander competitors offer more room. At this point, however, the grandeur of this new model is unknown.

[Images: Toyota]

#GrandHighlander #SUVs #Toyota

Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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28-Cars-Later on Jan 05, 2021

Grand Wagoneer was taken unfortunately.

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Nrd515 on Jan 06, 2021

Does almost every new car have to have an ugly angry "face"? Enough.

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