Jaguar Land Rover Promises Electrified Lineup From 2020 Onward, Includes Vintage E-Type

Matt Posky
by Matt Posky

Jaguar Land Rover is buzzing this week with news that every single model introduced after 2020 will be electrified.

Excited to showcase its “commitment to the future,” JLR even provided a converted E-Type for its mobility-themed Tech Fest. Dubbed the E-Type Zero, the car is a 1968 Series 1.5 Roadster with its traditional powertrain swapped in favor of a 220 kW electric motor. While the old EV switcharoo provides instantaneous torque, an increase in horsepower, and ought to make fans of the cars in Gattaca very happy, Jag purists will probably hate it.

However, the company’s decision isn’t about a high-profile one-off. This is a sea change for JLR, echoing Volvo’s recent decision to march headlong into electrification.

“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice,” stated Jaguar Land Rover CEO Ralf Speth. “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-Pace, goes on sale next year.”

JLR is also expected to unveil plug-in hybrid versions of both the Range Rover and Range Rover Sport SUVs in the very near future. After 2020, that trend will extend out to every new and updated model.

According to the manufacturer, Jaguar has already seen 25,000 orders placed for the 2018 I-Pace.

“The feedback on the I-Pace Concept has been fantastic,” explained Jag design head Ian Callum. “With the I-Pace Concept we’ve torn up the rule book to create a vehicle with supercar inspired aesthetics, sports car performance and SUV space, in one electric package. It has surprised people and the enthusiasm for our first electric vehicle has been beyond all my expectations.”

The I-Pace is intended to be a versatile EV designed to compete with Tesla’s premium offerings. Range is expected to be a competitive 310 miles (NEDC cycle) and Jaguar promises acceleration from 0 to 60 mph in around 4 seconds. An 80-percent charge should be achievable within 90 minutes using a 50 kW fast-charger, according to the manufacturer.

This all sounds good, but pure electrics won’t comprise the sales base of JLR vehicles for quite some time. The crop of pending hybrids will be what makes or breaks the company in the years to come and we don’t have much to go on yet.

We know that Land Rover has a 3.0-liter SDV6 diesel engine with a 35kW electric motor and a 2.0-liter Ingenium engine with an Electric Drive Module waiting in the wings. The latter is likely to make it to North America, perhaps as early as 2018, and eventually begin appearing on multiple platforms as a PHEV. However, on-road testing continues without any official specifications.

While some might condemn the brands for abandoning its roots, JLR is really just responding to the changing times. Europe is coming down hard on internal combustion engines, especially diesels, and threats of banning the fuel have already come to fruition in some areas. Earlier this week, the Scottish government said it would phase out gasoline and diesel cars by 2032 — eight years before U.K. and French targets.

However, Tech Fest is more than just a response to changing trends. It’s also an opportunity for JLR to show off its autonomous technologies, high-end driving assistance systems, and prove it is a corporation that cares. Sayer, the company’s “digital butler” that lives inside a steering wheel, will be on hand as part of its future vehicle showcase. There will also be booths highlighting industry opportunities for women, JLR’s corporate citizenship programs, and the aforementioned E-Type Zero.

The mobility event takes place at Central Saint Martins, University of the Arts London, and is open to the public from September 8th through the 10th.

[Images: Jaguar Land Rover]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Art Vandelay Art Vandelay on Sep 08, 2017

    Will Lucas be providing the electrical bits?

  • Koreancowboy Koreancowboy on Sep 08, 2017

    I was wondering about this, as I plan on buying an XK in the future. I also wonder if I'll have to switch to electric power eventually (which I'm fine with).

  • Grg I am not sure that this would hold up in snow country. It used to be that people in snow country would not be caught dead in a white car. Now that white cars have become popular in the north, I can't tell you how many times I have seen white cars driving in the snow without lights. Almost all cars are less visible in a snow storm, or for that matter, rain storm, without lights. White ones become nearly invisible.
  • Douglas I have a 2018 BMW 740e PHEV, and love it. It has a modest electric only range compared to newer PHEV's (about 18 miles), but that gets me to the office and back each day. It has a small gas tank to make room for the battery, so only holds about 11 gallons. I easily go 600 or more miles per tank. I love it, and being able to take long road trips without having to plug in (it just operates like a regular Hybrid if you never plug it in). It charges in 75 minutes in my garage from a Level 2 charger I bought on Amazon for $350. Had an electrician add a dryer outlet beside the breaker box. It's the best of both worlds and I would definitely want a PHEV for my next car. 104,000 miles and ZERO problems with the powertrain components (so far).
  • Panther Platform I had a 98 Lincoln Mark VIII so I have a soft spot for this. The Mark VIII styling was not appreciated by all.
  • Grant P Farrell Oh no the dealership kept the car for hours on two occasions before giving me a loaner for two months while they supposedly replaced the ECU. I hate cords so I've only connected it wirelessly. Next I'm gonna try using the usb-c in the center console and leaving the phone plugged in in there, not as convenient but it might lower my blood pressure.
  • Jeff Tiny electrical parts are ruining today's cars! What can they ...
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