By on October 17, 2017

Polestar 1, Image: Polestar

There’s something missing from the efficiently named Polestar 1, the first production vehicle unveiled by the world’s newest car brand: a Volvo badge.

Anyone who’s ever seen Volvo’s 2013 Concept Coupe will surely recognize the similarities between the two vehicles, but the slinky personal luxury coupe seen here is the one you’ll actually see plying a roadway near you, if you’re so lucky. Polestar, once a performance arm of Volvo Cars but now its own standalone subsidiary, plans a range of high-end electrified performance vehicles, of which the Polestar 1 is merely the first.

Packing a 600-horsepower plug-in hybrid powertrain and a body to die for, the 2+2 grand tourer makes great use of its sister division’s architecture, all paid for by corporate overlord Geely. The obvious similarities to the Volvo S90 isn’t an accident, as a bespoke version of that model’s platform lurks beneath its curvaceous flanks. However, that isn’t to say the Polestar 1 is just a Volvo in disguise.

Polestar 1, Image: Polestar

The Polestar’s version of Volvo’s Scalable Platform Architecture (SPA) is 50 percent new compared to the platform used by the range-topping Volvo sedan and wagon. At 14.8 feet in length, the model is significantly shorter than the 16.9-foot-long S90, and boasts a wheelbase reduced by 12.6 inches.

Because steel or aluminum body panels are for plebs, the Polestar 1 wraps itself in carbon fiber, thus ensuring a much stiffer body — 45-percent stiffer, to be exact. Weight drops by 507 pounds compared to the S90.

Under the hood lies a turbocharged 2.0-liter Drive-E Volvo four-cylinder tuned for 218 hp. That engine’s sole job involves motivating the front wheels. Out back, however, twin electric motors deliver 382 hp to the rear wheels, endowing the Polestar 1 with a total torque rating of 737 lb-ft. It’s Polestar’s hope that the model’s 62 miles of all-electric driving satisfies most well-heeled, would-be electric car owners who yearn for unlimited range once in awhile. When charged up, the model turns into a rear-wheel-drive electric performance car, the company claims. It’s up to you whether you use it as an all-wheel-drive hybrid.

polestar 1

With this kind of power on tap, it’s clear the Polestar 1 “will form a halo for the future Polestar brand,” as the company claims. The brand itself serves another purpose.

“Polestar will act as a technology spearhead for the Volvo Car Group, bringing new technology and performance attributes to market,” the company states. “At the same time, Polestar will benefit from technological and engineering synergies within Volvo Cars and significant economies of scale as a result. These synergies will allow Polestar to accelerate the design, development and building of its electrified performance cars.”

Some of that technology is on display in the Polestar 1. Or more specifically, beneath it. The model serves as the debut of the brand’s Öhlins Continuously Controlled Electronic Suspension (CESi), which employs an electronic valve to adjust suspension damping in two milliseconds as road conditions change. The electric rear axle divides the power produced by the twin electric motors via a planetary gearset, providing a torque vectoring system that doesn’t utilize braking to slow down the inner wheel.

Rounding out the handling file are six-piston brakes with 15.7-inch discs on all four corners and a 48:52 front-rear weight distribution ratio. And, should your spirited driving prove too spirited for the Polestar 1’s handling capabilities, repairs are made possible through the Volvo dealer network. Fear not, as you’ll never have to set foot in that dealership. The subscription model includes a pick-up and delivery service, car rentals, and concierge services designed to make you feel special.


It’s obvious the Polestar 1 is a premium car, but with a production limit of just 500 vehicles per year (starting in mid-2018), it’s also poised to become a very scarce car. So, how much does it cost to buy one, you ask? Well, you won’t buy one. Rather, you’ll subscribe to it. Polestar claims the subscription sales model offers “a single, all-inclusive payment that can be topped up by additional on-demand services if required.”

All interactions between Polestar and customers will occur online, and you can bet there’s a handy app available. This, of course, is another reason why the brand’s Volvo ownership comes in handy. Many jurisdictions don’t take too kindly to car companies lacking a dealer network.

What’s next for the Polestar brand? In a word, electrics. The Polestar 1 will be the brand’s only vehicle fitted with a gas tank, with all future models going full electric. In 2019, the company begins production of the aptly named Polestar 2, a higher-volume midsized car designed to challenge the Tesla Model 3. Later, an all-electric SUV, the Polestar 3, joins the lineup and splits the price difference between the low-rung Polestar 2 and top-end Polestar 1.

As for this vehicle’s price, it’s anyone’s guess, but order books for the Polestar 1 opened today. The company wants to collect “expressions of interest” before starting production at the Polestar Production Centre in Chengdu, China.

[Images: Polestar]

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17 Comments on “Polestar 1: It’s Here, It’s Real, and It’s Not a Volvo...”

  • avatar
    westside auto

    Big sexy coupe. Subscription..not so sure about that. Best of luck to Polestar.

    • 0 avatar

      The Swedes and the Chinese have put into practical application what drunken businessmen and bachelor party invitees have known for years – that pole stars are best rented, not bought.

  • avatar

    Now we know what a Mustang-based Lincoln coupe would look like.

    • 0 avatar

      Yeah just realized that a second ago and edited my comment below to reflect that.

      I wonder if there was ever a business case for a Mustang based Lincoln coupe? Awhile back at work while day dreaming a bit I thought it would have been pretty cool to take the GT350 bits and pieces and tune it for a more “sophisticated” experience (really ditch the flat plane crank for a cross plane crank and give the car more four season capability and mate it with a nice automatic transmission and a more compliant ride but keep everything else that makes the GT350 great)

  • avatar

    Porsche’s limited monthly subscription program in Atlanta was $2,000 all inclusive. Will this be more or less than that? I know too little of leases for expensive cars to judge.

    Also, “that isn’t to say the Polestar 1 is just a Volvo in disguise.” Kind of. Sort of. Mostly. In a way. In some ways. From one perspective.

  • avatar

    Whatever it’s called, it’s a nice car. As for becoming a brand of their own, let’s see how it plays out … it might even work.

  • avatar

    Looks like an Aston Martin.

  • avatar

    Another too-tall blocky body with a teeny-tiny greenhouse plunked on top. No thanks.

  • avatar


    This is the first coupe that’s made me really excited in a while.

    But I know it will be well out of any price range I can afford.

  • avatar

    Nice except for the blocky butt. But Polestar? Sounds like the best dancer at the local strip club.

  • avatar

    Here’s some hope for that responsible second owner:

    “After the first customer’s two to three years with the car, Polestar will take it back, re-leasing it as a pre-owned model for another two to three. Six years on, Polestar 1s should enter the used car market, with Volvo having addressed both battery life and resale value concerns right when they may have mattered”

  • avatar

    Oddly Mustang like but taking another look it actually makes me think what could have been if Lincoln had wanted to do a Mustang based coupe.

  • avatar

    I think this might disappoint in person. While I really like the styling, it’s not the scale that you’d expect. At two full feet shorter than the S90, it’s the same length as a Civic.

  • avatar

    I do like it … it has a bit of the P1800 look to it:

    Incidentally, the P1800 was just slightly shorter than today’s Civic.

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