Porsche Announces Most Powerful 911 in History… at the Video Game Expo

Matt Posky
by Matt Posky
porsche announces most powerful 911 in history at the video game expo

Porsche unveiled its most powerful production 911 in history and not exactly where you’d expect. Dodge saved the unveiling of its much-teased Challenger SRT Demon for the New York International Auto Show, so where did Porsche choose to present the new GT2 RS? The Electronic Entertainment Expo — the world’s premiere video game convention.

There are two ways to look at this sacrilege. You can either take offense, accusing the brand of betraying its fervent automotive base, or you can see this as one of the smartest marketing choices it could have made. E3 has a lot of eyes on it and video games are a booming industry. For a long time Porsche cars weren’t even in most video games, thanks to an exclusive deal made with Electronic Arts. When that ended, the brand slipped its cars into Forza Motorsport 6 through downloadable content, and the GT2 RS is on the cover of Forza Motorsport 7.

Bound to Electronic Arts, which has produced lackluster and over-the-top racing games for the past few years, Porsche was relegated to goofy arcade style romps with a Fast and Furious mindset — like Need for Speed. But Forza is a very different franchise, aimed specifically at enthusiasts who at least have some cursory understanding of motorsports and prefer a simulation-adjacent experience.

However, anchoring itself to a video game that offers authenticity isn’t the most important thing. Porsche knows Forza 7 is the game enthusiast are waiting for and that the cars you drive virtually in your formative years sear themselves into your brain forever.

According to The Verge, the new 911 GT2 RS uses a 3.8-liter twin-turbo flat-six to send 640 horsepower exclusively to the rear wheels. Beyond the paint job, that’s really all we know. Microsoft, which streamed the event live, was pretty spartan on the actual specs of the real world car — understandable since they aren’t an automaker. But Porsche hasn’t issued a press release either, and we’ve only seen spy shots of the car before its weekend unveiling. Hopefully that is soon to change because, as good as the video game looks, we’re still more curious about the Porsche.

[Image: Microsoft Studios]

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2 of 16 comments
  • "Ze new 911 must have two characteristics: Ze price must be higher than any 911 ever. Und like all 911s, it must look slightly less like a Beetle then ze previous model."

  • John Ireland John Ireland on Jun 14, 2017

    Just what the world needs...a disposable car that costs too much and goes too fast for anyone to use on public roads. Porsche has completely lost their sense of perspective. If they want to recreate the classic Porsche experience, create a new 356 using a 1.7 liter flat four that hangs its ass out back...and priced it at $40k. No all wheel steering, no sport chrono, no nanny controls, no 20" wheels, no PDK, no power seats or power windows or power top or sunroof...manual operation only. Think it can't be done? Someone is already doing it, but it isn't Porsche.

  • Bullnuke Well, production cuts may be due to transport-to-market issues. The MV Fremantle Highway is in a Rotterdam shipyard undergoing repairs from the last shipment of VW products (along with BMW and others) and to adequately fireproof it. The word in the shipping community is that insurance necessary for ships moving EVs is under serious review.
  • Frank Wait until the gov't subsidies end, you aint seen nothing yet. Ive been "on the floor" when they pulled them for fuel efficient vehicles back during/after the recession and the sales of those cars stopped dead in their tracks
  • Vulpine The issue is really stupidly simple; both names can be taken the wrong way by those who enjoy abusing language. Implying a certain piece of anatomy is a sign of juvenile idiocy which is what triggered the original name-change. The problem was not caused by the company but rather by those who continuously ridiculed the original name for the purpose of VERY low-brow humor.
  • Sgeffe There's someone around where I live who has a recent WRX-STi, but the few times I've been behind this guy, he's always driving right at the underposted arbitrary numbers that some politician pulled out of their backside and slapped on a sign! With no gendarmes or schoolkids present! Haven't been behind this driver on the freeway, but my guess is that he does the left lane police thing with the best of 'em!What's the point of buying such a vehicle if you're never going to exceed a speed limit? (And I've pondered that whilst in line in the left lane at 63mph behind a couple of Accord V6s, as well as an AMG E-Klasse!)
  • Mebgardner I'm not the market for a malleable Tuner / Track model, so I dont know: If you are considering a purchase of one of these, do you consider the Insurance Cost Of Ownership aspect? Or just screw it, I'm gonna buy it no matter.The WRX is at the top of the Insurance Cost pole for tuner models, is why I ask.