After the 1 series, BMW pretty much committed themselves to the smallest car, because it was the smallest number, they were going to make under the BMW marque. Or did they? You see, there is actually another number lower than 1 and BMW plan to release a series of cars based on that number. Now we’ve known this for some time, but Car-Chat.info put forward a very real scenario. Since the 0 series will be smaller than the 1 series, that means it will go head to head with BMW’s other marque, the Mini. Now, one could be optimistic and say that 2 cars under different brands could grab a bigger slice of the market or, one could be realistic and say that cannibalisation is afoot. BMW aren’t stupid, which brings forward the very real possibility that BMW could phase out the Mini brand. At top production rates, Mini produce 240000 vehicles a year. That’s niche levels. And who wouldn’t want a BMW badge instead of a Mini? Yes, there may be a few “Italian Job” fans upset and a couple of “Germans kill iconic brand” headlines in the UK gutter press, but when you think about it, it kind of makes sense. At least as long as a front-wheel drive BMW doesn’t strike you as too blasphemous (and BMW doesn’t seem to have a problem crossing that Rubicon). So now TTAC posits a question to the B&B: Does the world really need Mini? Are we hanging onto a brand which doesn’t fit viably in the today’s market? Or is an FWD BMW the real mistake?
Category: Ask the Best and Brightest
As you may have noticed, we’ve been enduring one or two technical challenges since our redesign launched. Rest assured our tech team is working hard to fix them all, and we appreciate your patience as they work to bring back TTAC’s smooth ride and responsive handling. In the meantime, you can help them by reporting specific malfunctions here. And if you need a laugh to lighten your mood, jump over to former TTACer Justin Berkowitz’s hilarious site Metacars (tagline: the most omnipotent name in internet auto news) for a quick giggle. Just come on back real soon now, y’hear?
As in Shiva, The Destroyer. It strikes me—has for some time—that nothing short of Chapter 7 could possibly “save” GM. (The title of GM Death Watch 1: “GM Must Die.”) The underlying idea is simple enough: capitalism is creative destruction. When something sucks, blow it up, start again. If the RenCen Mothership had been allowed to implode, its constituent parts (i.e. the brands, facilities dealers and talent worth saving) would have had a better chance of survival. As it stands now, with Fritz “The Lifer” Henderson and Ed “Everything Looks Like A Nail” Whitacre in charge, New GM is on a bear hunt (stumble trip, stumble trip, stumble trip) and they’re going to catch a big one (total dissolution). Alternatively, it’s like watching an endless, frame-by-frame version of MTV’s Scarred. With apologies to anyone who connects this video to “Buda’s wagon,” my question to TTAC’s Best and Brightest: what else needs blowing-up in the auto industry? The dealer experience is an obvious candidate. I nominate lapdog journalism. You?
Times are tough. Margins are tight. Carmakers are looking for savings anywhere they can. As mechanical work performed by a dealer under a manufacturer’s warranty comes straight off the automaker’s bottom line, it’s not all that surprisingly that we’re getting reports that certain manufacturers (cough Chrysler cough) are dragging their heels on paying for warranty work. In specific, we’re hearing that owners of Cummins diesel-powered Rams are having to stump-up for the cost of engine repairs, as the mothership blames “issues” on driver negligence, poor operating conditions and the knock-out punch “contaminated fuel.” Are you having any trouble getting warranty work on your vehicle(s)?

Ryv asks:
Whenever I read a TTAC car review or read comments I see nothing but complaints of hard plastics and ill fits. It made me wonder, is there some ideal vehicle interior out there being held as the standard to all others? I sat in a Lamborghini Gallardo at last years NAIAS and thought the suede covered dash looked ridiculous – but thats probably the opposite of the hard plastics people complain about. Maybe I am just interior challenged that I don’t notice these things but unless my dash is peeling, and as long as it’s pretty intuitive control wise, it’s appealing. So what is the benchmark interior, the standard that all interiors should strive towards?
There’s a backlash a brewing over Chrysler’s decision to axe its EV and hybrid program. The move makes sense from an business point-of-view; the company doesn’t have enough money to chase sky pie. Politically, it’s all kind of nuts. Lest we forget—and even the normally automotively absent-minded USA Today doesn’t—ChryCo trotted-out alt power vehicles to secure some $12.5 billion (plus) in federal bailout bucks. And while the zombie car company will import the fuel-efficient Fiat 500 to trigger a hidden-at-the-time clause which surrenders more ChryCo control to Fiat upon selling a new, high mileage vehicle in the U.S., that precious little jewel is NOT what the democratic party’s four-wheeled-oriented tree huggers had in mind. Surely pretending to continue develop the battery-powered vaporware would have been the better bet. That way, when Chrysler returns to the federal trough, they could have played the green card. Now? Fuhgeddaboutit. Which only leaves the jobs card, vs. popular sentiment against more bailout bucks. Methinks the move to kill the ENVI program means that Chrysler is doomederer than before. You?
Ford’s announcement today that the new global Ranger won’t be coming to the US sure seems like a head-scratcher. Though Automotive News [sub] quotes Ford’s Alan Mulally as saying the Ford Ka won’t be sold stateside because “our view is that Fiesta is about the smallest vehicle that we think will be a real success in the United States,” there’s no similar reason given for the absence of a modern compact pickup from Ford’s lineup. Or anyone else’s lineup, for that matter. The Canyon/Colorado are going out of production since the Shreveport, LA, plant is part of Old GM liquidation Corp. The Dodge, er, make that Ram Dakota will die next year according to the new plans at Chrysler. The Tacoma is no longer properly compact, and Volkswagen’s Brazilian “Robust” won’t be coming here either. Hell, even the latter-day El Camino was stillborn. But if my flu-addled memory serves me correctly, didn’t compact pickups help pull the US market out of one of its last great downturns? Why is it that nobody is giving this segment the time of day?
Last week Toyota followed the lead of Renault, Honda and BMW and bid adieu to Formula 1 racing. The Financial Times pins Toyota’s decision not only on financial belt tightening, and on the notion that racing just doesn’t move the metal in times of increasing environmental concern. When Leonardo DiCapro becomes the inspiration for an electric car and NASCAR talks about moving from carburetors to fuel injection to save some gas , you know something is afoot. Automakers and part suppliers have been backing away from the racing for many months now. Earlier this year both Subaru and Suzuki exited World Rally Championship racing and Bridgestone recently announced it’s giving up being Formula 1’s exclusive tire supplier.
Next big future? How many times have we heard that before? [Thanks to MMH for the link]










Recent Comments
fincar1 - I saw in another post here the prices that cars sell for in Brazil…Ford would be foolish not to expand there. (Notice how I used the subjunctive case to get...
Dimwit - With GM in such disarray it becomes a no brainer to strengthen their holdings in Brazil. It will be interesting to see what they do in Australia if Holden starts to...
fincar1 - Sorry about the other fragmentary comment there. I had a complete comment written but only the first few words were saved for some reason, and the comment editor just...
KnightRT - I love this truck, and I love that Ford was willing to build it. It’s inferior to the regular model for all manner of truckish things, but I lust for one just as I...
Dimwit - Discontinuing the MINI would be a huge mistake. Trying to replace it with a BMW would be an even bigger one. The thing is: where’s the...
Thor Johnsen - I know, and I agree. It somehow came out wrong – I was actually referring to Rolls Royce; classy/tacky cars, depending on the eyes of the...
Ion - it IS P71 he’s the only person to refer to the Raptor as a ZR2 and JC Whitney Special, all of his old comments are gone so I’m assuming he got ban-hammered and...
fincar1 - I don’t suppose that it will be
Steven02 - 7k also buys a lot of gas, but people pay for it when they choose a Prius over a Corolla.
mcs - Part of the problem is that BMWs keep getting larger and heavier. They probably need a Zero series so that they can keep stretching and porking...