What Do You Think The EcoBoost Take Rate Is On F-150?
As TTAC explained last November, the EcoBoost engine might be the best argument for the Lincoln brand, as MKS and MKT enjoyed 30% and 46% Ecoboost take rates respectively, while Taurus and Flex convinced only 14.2% and 11%of their buyers respectively to plump for the turbocharged engine. So, what do you think the take rate was for the Ecoboost engine in the F-150? You know, the one which gets good fuel economy (unless you’re towing a lot), but has to fight for recognition amid a crowd of options? Well? Write down your answer and hit the jump…
Automotive News [sub] reports:
“We had a sales forecast, but it has jumped up a little faster than we thought,” said Marc Lapine, consumer marketing manager for Ford… Preliminary numbers for April showed that EcoBoost-equipped F-150s accounted for 36 percent of F-150 sales and 40 percent of orders, Lapine said. There is a 13-day supply of F-150s with the option, he said.
More by Edward Niedermeyer
Comments
Join the conversation
Not surprised. Where I live (Alberta), F150's typically would not haul/tow - F250+ with diesels are used for that. So the EcoBoost's fuel economy disadvantage as compared to a V8 when working hard will rarely appear in typical usage for most owners and the much better fuel economy then V8's under light loads will more than make up for that penalty.
I'm still not convinced in the real world that an EcoBoost in a crew cab, 4WD, F150 would return better fuel economy than the V8. In a much lighter standard cab, 2WD, F150 most likely.
Ford is full ahead of most automakers in completely revising their drivetrain lineups with fresh new V6s, turbo'd inline 4 and v6 engines to replace the need for displacement. I'd wish they'd bring us a light duty diesel engine for the truck lineups as that would make a substantial fuel economy increase. GM was to do this but again delayed plans. Imagine a stout 4 cylinder turbo diesel that has the broad torque of a v6 engine and the fuel economy of a 4 cylinder gasoline engine. As gas gets higher and higher that 30% fuel economy advantage diesel has over gasoline engines gets more enticing.
Wow...that's a lot of stupid people. The engine is a gimmick. Ford has to make the 5.0 look WORSE just to sell the high-strung V6 that gets V8 mileage. Oh well...people are like sheep...they'll believe anything that's fed to them.