Whether agree that automotive PR needs to take more risks or you think it takes more than enough risks already, we can all enjoy the outlandish quotes that do emanate from industry executives in spite of the protective PR-professional bubble that surrounds them. And though TTAC has only had the institutional follow-through to hold a single “Lutzie Award” in the past, I figured that next week (when I’ll be presenting a flood of content based on my extended rap session with Maximum Bob) would be the perfect opportunity to bring them back. And in order to do so, we need you, our readers, to make the nominations. So fire up the search engine of your choice, and hit the jump for nominating criteria and the rules of this year’s awards.
The basic premise of the Lutzie awards is simple, and has not changed since this site’s founder first laid them down:
The Lutzie is our award for the industry executive who made the most outlandish statement or statements, demonstrated a total disconnect with reality and/or inserted their pedal extremity firmly into their oral cavity with alarming regularity. We’re looking to you for nominations, starting today. Tell us who you think is most deserving of the award and give us a quote that illustrates their worth in a comment below.
Nominations will stay open through Friday of this week, and then TTAC’s editors will narrow the list down to our ten favorites. On Wednesday of next week (technology permitting), we’ll announce our official ballot and open voting for 48 hours. We will then announce our winner with great pomp and circumstance, bringing glory to the waywardly loudmouthed winning executive. One final rule: because it’s been a long time since we’ve held these awards, nominated quotes can come from any time between 1/1/10 and 8/31/11. Good luck to all, and may the most outrageous quote win!