A few weeks back, SRT CEO and Chrysler Group Design boss Ralph Gilles hinted that a new LX-platform station wagon could be coming back, as the NYT reported:
“With the Magnum, we owned the station wagon segment,” Mr. Gilles said. “It was always a pleasure to go to car shows and trade fairs and see the number of Magnums that owners had personalized with such obvious loving care.”
Asked if a design for a second-generation Magnum might be found in one of his sketch pads, Mr. Gilles just smiled.
“Stay tuned,” he said. “Great things are coming. That’s all I can say.”
But now Gilles is changing his tune completely, telling the Fox Car Report that the rumor simply came about because the launch event was held in California (one of the Magnum’s biggest markets), and Gilles noted that he saw them “everywhere” and that every one of them was customized. While noting that the he “needs to get to the bottom of that” customized Magnum phenomenon, Gilles made it clear that the “rumor” was just him waxing nostalgic and that “we’re focusing on the products we have.”
But if Chrysler is desperate to make inroads in California, and the Magnum resonated there, might there be some sense in a neo-Magnum? After all, Sergio Marchionne has noted with disapproval how few variations are available for the LX platform, and said he would not have re-invested in an update if it were up to him (and really, putting an LX update ahead of a good C- or D-segment platform was a pretty shockingly poor business decision). On the other hand, the Magnum only ever had one year over 50k units… and that might not even be worth the cost of even a rebody. What say you?