Genesis G90 No Longer of Equus Genus (At Least, Not in North America)

by Mark Stevenson

Published: November 10th, 2015

genesis g90 no longer of equus genus at least not in north america

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

Hyundai announced their spin-off of the Genesis name into a luxury brand last week. Genesis will launch six new models before 2020, all with G## designations in North America.

“G90 is a blueprint for change and innovation that will distinguish the Genesis brand,” Hyundai said in a statement Tuesday. No details were revealed beyond “world-best safety features” and the like, though chances are we’ll know all about the new model before it’s officially launched in Korea next month.

The current Hyundai Genesis Sedan will be renamed G80. Another smaller sedan will debut in 2017 with the G70 moniker. Three other models, including a midsize crossover and larger SUV, will debut on or before the 2021 model year.

Hyundai stated all models will be either rear- or all-wheel drive.

Vehicle design is headed by former Bentley pen waver Luc Donckerwolke, working under group design boss Peter Schreyer.

#Eq900 #Equus #G90 #Genesis #GenesisG90 #HyundaiEquus #Korea #Render #Reveal

Mark Stevenson

More by Mark Stevenson

Comments

Join the conversation

2 of 33 comments

Keith Tomas on Nov 24, 2015

I wonder what Kia will do with their K900...it hasn't been selling that well. Does the new sub-brand mean the K900 will be axed? I have a soft spot for underdogs...

Like Reply
28-Cars-Later on Nov 24, 2015

"The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics." Soo... somewhat odd or inappropriate name to dumb. Genius.

Like Reply

Recent Comments

ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
ToolGuy This podcast was pretty interesting. I listened to it this morning, and now I am commenting. Listened to the podcast, now commenting on the podcast. See how this works? LOL.
VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!