Category: Branding

By on February 3, 2016

2016 Scion iM

Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.

By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.

For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.

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By on February 3, 2016

scion_gravestone

Toyota officially announced Wednesday morning that Scion will “transition to Toyota,” effectively killing off the youth brand started in 2002. Its first vehicles went on sale in California in 2003, and included the xA hatchback and xB wagon.

According to a release from Toyota, Scion “is now transitioning back to the Toyota brand” and most Scion models well be rebranded as Toyotas starting August 2016 for the 2017 model year, including the forthcoming C-HR. The Scion tC will be discontinued as of August 2016.

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By on February 3, 2016

scion_gravestone

Update 2: Toyota has officially announced Scion’s “transition to Toyota.”

Update 1: Road&Track is reporting it has confirmed the rumor with an inside source and the death of Scion will be publicly announced later today.

A top-secret meeting took place Tuesday afternoon to announce the death of the Scion brand to employees, reports CarBuzzard (via Motor Trend). The company is rumored to make the announcement public today.

We at TTAC have openly wondered about the future of Scion, though recent sales performance of new products looked to have put the youth-oriented brand on the right track.

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By on January 22, 2016

Fastlane

General Motors quietly redirected its Fastlane Blog back to the mothership in December, signaling an end to the direct-to-C-suite “conversations” you could have with automotive executives.

The blog, which once hosted Maximum Bob’s musings on life, design and resign, was held up as a paragon for corporate communication in its day (it won a Webby) and provided fodder for this site.

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By on January 12, 2016

LEGO F-150 Raptor

Ford and LEGO have teamed up to unveil new Mustang and F-150 Raptor sets, complete with everything the builder needs for a day at the racetrack.

No word if the Mustang has a double-decker flat plane crankshaft.

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By on December 29, 2015

2017 Infiniti QX30 Reveal Los Angeles-5

Infiniti finally got our letter that the Q30 and the QX30 looked so much alike that we thought they were the same car.

From here and forevermore they’ll both be known as the QX30, according to the automaker.

Accordingly, the QX30 comes in three flavors: QX30 (nee Q30, or Sedan Spice), QX30 AWD (nee QX30, or Crossover Spice) and a sporty edition QX30S (nee Sporty Spice).  Read More >

By on November 30, 2015

2017 Cadillac XT5 luxury crossover

With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.

Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:

If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.

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By on November 30, 2015

Pirelli Tire Ladies

Playboy and the Pirelli Calendar had one thing in common (nudity), and as of the 2016 edition of the calendar, they still do (no nudity).

According to Bloomberg, the 2016 Pirelli Calendar has gone in a different direction for 2016, discarding its traditional theme of nude models and actresses for one focusing on 13 women who’ve made a huge impact on society and culture around them.

Shot by photographer Annie Liebovitz (who also has the 2000 calendar on her résumé), the subjects gracing the new year’s edition include musician/poet Patti Smith, tennis phenom Serena Williams, and commedienne Amy Schumer, the latter two posing topless while obscuring their breasts.

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By on November 10, 2015

G90 Rendering (1)

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

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By on November 4, 2015

150624_Alfa-romeo_Giulia-Reveal_01

Alfa Romeo will delay two models critical to that brand’s comeback and will likely miss its ambitious sales target of 400,000 cars by 2018, according to Automotive News.

Fiat Chrysler Automobiles CEO Sergio Marchionne said a weakened market in China forced the brand to reassess its sales target, which he initially set in 2014.

“I still think that Alfa belongs in China,” Marchionne said last week during the company’s announced third quarter earnings call, according to the Detroit Free Press. “The expectations of volumes out of the total pool of 400,000 cars by (2018) are, I think, given current market conditions, not achievable.” Read More >

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