Category: Branding

By on November 13, 2014

2015-GMC-Canyon-Main_001

Would you like a “professional grade” Jeep Wrangler? Should Buick-GMC vice president Duncan Aldred get his way, that’s exactly what will happen as part of Aldred’s vow to “change the face” of GMC.

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By on November 12, 2014

Mercedes-Maybach 01

Mercedes-Benz is shaking things up as far as its long-standing nomenclature system is concerned, as well as introducing a new name to the portfolio: Mercedes-Maybach.

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By on November 11, 2014

2014 Lexus CT200

While American premium brands Cadillac and Lincoln look to the Germans for inspiration — and their places on the podium — Lexus Europe chief Alain Uyttenhoven proclaimed that the Teutonic Trinity — BMW, Mercedes and Audi — were “impossible” to beat on a global scale, settling for fourth if possible.

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By on November 11, 2014

texting-driving

Add one more reason for Greg to have missed that stop sign: He was likely addicted to texting while driving, per a study commissioned by AT&T.

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By on November 11, 2014

UK’s_first_commercial_scale_green_hydrogen_refuelling_facility_opens_in_Swindon

In a partnership with various organizations, including Briggs Equipment UK, BOC and the Swindon Borough Council, Honda UK has launched its first commercial-scale hydrogen production and refueling facility in its hometown of Swindon, England.

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By on November 10, 2014

Honda Integra Type R DC2

The last time one could buy an Acura Integra/RSX new off the showroom floor was in the mid-2000s. That time could come again soon to help the upcoming NSX, and the brand overall.

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By on November 10, 2014

Jim Farley, Ford Executive Vice President of Global Marketing, Sa

Two Ford execs are about to have their passports stamped, as marketing chief Jim Farley and Ford of Europe general Stephen Odell are switching roles and addresses, effective on New Year’s Day 2015.

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By on November 5, 2014

manchester-united-team-los-angeles-galaxy-la_3177246

Chevrolet may be sponsoring football club Manchester United (while also pulling out of the European market), but it doesn’t mean the footballers are interested in what their sponsors are selling.

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By on October 28, 2014

Ethanol Pump

In less than a week, the B&B will head out to the polls to decide the direction the United States will take for the next two years.

Big Ethanol, too, is interested in the direction taken.

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By on October 28, 2014

Iowa Tesla Model S

Iowa may be one of the few states where Tesla itself can’t directly sell its vehicles to the public, but it doesn’t mean owners can’t at least promote the California automaker to potential customers.

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