Category: Branding

By on August 25, 2015

2016 Nissan 370Z NISMO

Nissan’s next Z could be a crossover because the world needs another crossover, Autocar is reporting.

The next-generation Z may appear in Frankfurt as a concept to gauge the new direction for the model, according to the report. The car could be a two- or four-door crossover, powered by a gasoline or hybrid powerplant — or it could be a sub-orbital military base with the power to destroy planets. (We just don’t know!)

A crossover Z could be a logical step for the company to appeal to more buyers, or it could cannibalize sales from the Juke. At least we know the next-generation Z won’t be the IDx.

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By on August 16, 2015

Audi R8 V10

You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

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By on August 12, 2015

2015 Cadillac XTS Vsport front

According to Cadillac CEO Johan de Nysschen, it probably could.

According to Automotive News, de Nysschen told analysts that Cadillac would have a “a far higher degree of autonomy and self sufficiency” within two years, and the company could report its own profits and losses, separate from GM.

Already, Cadillac contributes “a very sizeable contribution to the overall profit at General Motors” de Nysschen said, so let’s cut the dead weight already and keep the ugly sorority sisters in the basement?

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By on July 19, 2015

2015-buick-encore

Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.

According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.

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By on July 19, 2015

Volvo S60 and V60 Polestar, model year 2016

After the sale of Polestar to Volvo, the Swedish automaker is cranking up output and bringing more than double the number of high-performance sedans and wagons to the U.S. for 2016.

Also, there will be more wagons than sedans wearing Polestar badging this time around, as Volvo states 60 percent of the 265 total Polestar units will be V60 models.

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By on July 17, 2015

2015 Chevrolet Silverado

The Detroit chapter of the National Action Network says after meeting with officials from General Motors on Thursday they won’t protest the automaker for not cutting ties with singer Kid Rock, the Associated Press is reporting.

The group has criticized Kid Rock’s past use of the Confederate battle flag at his concerts and said the singer should publicly condemn the flag now. According to the singer’s publicist, the country singer hasn’t appeared on stage with the flag since 2011, when the entertainer was honored by the NAACP.

“They’re protesting something he’s not even doing,” Kid Rock’s publicist Nick Stern told the Detroit Free Press.

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By on July 6, 2015

Photo courtesy FCA

Folks over at Chrysler have filed another extension for the Barracuda nameplate, according to Allpar, which would be at least the fifth extension in three years with no new car in sight.

The filing over at the U.S. Patent and Trademark Office is wonderfully vague, specifying only “passenger automobiles, their structural parts, trim and badges” in the filing made June 23.

Reviving the Barracuda name would be incredibly difficult, considering it may not currently have a place to live.

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By on June 30, 2015

Hyundai And The NFL - This Is Football, Oppa Gangham Style

Are you ready for some football? Along with some bulgogi and a pack of Hite? Hyundai is, as it is the new official automotive sponsor of the NFL.

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By on June 29, 2015

Fashion Bloggers Look Over Mercedes AMG GT S At NYFW AW15

Allegedly, Millennials care only about the latest iPhone, and not the i8. Nine out of 10 Millennials would disagree, and consider car ownership important.

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By on June 24, 2015

2015 Ford F-150

Financing a Ford and looking to bolster your monthly payments? The automaker has an idea: rent your car to others.

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