Category: Branding

By on October 17, 2016

Lynk & Co

When word of Lynk & Co first trickled out, the yet-to-be-revealed global car brand sounded exactly like a garden variety mobility company. Oh, there’ll be ride-sharing and apps and all that, we thought.

Then the brand revealed that an actual real, physical vehicle is on the way. Developed from Volvo’s Compact Modular Architecture (CMA) platform, the model will debut on October 20. And while we have some teaser images, the company — a subsidiary of Chinese Volvo parent company Geely — remains maddeningly vague about what its future. Read More >

By on October 15, 2016

2016 Jeep Wrangler

After posting sales gains that most automakers would sell their souls for, Jeep’s skyrocketing climb hit the upper limits of the atmosphere in September, with sales dropping by 3 percent compared to the same month a year ago.

Maybe the Jeep brand isn’t bigger than Jesus. With the new vehicle market cooling off and two of its oldest — but still strong-selling — models being pared down to one, Jeep needs to branch out to keep the momentum going.

It has products up its sleeve — a Wrangler pickup and $140,000 luxo-ute to name a couple — and has factories planned for developing nations everywhere, but Jeep could reap a sales reward if it stopped screwing up in one obvious but overlooked market. Read More >

By on October 14, 2016


Forget Chevrolet’s cringe-inducing launch of the first-generation Spark — this could be the biggest hipster Millennial marketing/branding effort to date.

Naturally, it’s for an affordable car brand, but with a difference: this brand is completely new and its products have yet to be revealed. Lynk & Co, a new subsidiary of Volvo parent company Geely, launches on October 20, Reuters reports, and it’s clear it wants to be every free-spirited young adult’s first car. Read More >

By on October 10, 2016

2017 Ram 1500 Lone Star Silver

Apparently, the 2017 Ram 1500 Lone Star Silver Edition was such a hit at the State Fair of Texas, visitors stole the badge off of both trucks.

Located in a lower corner of the truck’s chrome mesh grille, the badge lets everyone know that this isn’t just any other Ram model. Texas-sized amounts of polished metal and chrome are other giveaways.

Unfortunately for Ram representatives at the fair, those badges walked away as milled aluminum bling, possibly bound for a hat, vest or belt. Read More >

By on October 6, 2016


The Jeep brand can seemingly do no wrong, at least on its balance sheet, but are consumers ready to shell out six figures for a top-flight SUV with a seven-slot grille?

That’s the price range Jeep plans to probe with its upcoming Grand Wagoneer, the uppermost of two luxury vehicles designed to slot above the Grand Cherokee, Auto Express reports. Read More >

By on October 6, 2016

vw teramont

A figure of Greek mythology with very strong back muscles will find his name plastered on Volkswagen’s upcoming three-row crossover.

According to Automobilwoche, German affiliate of Automotive News, Volkswagen has decided to name their high-hopes, Chattanooga-built model the Atlas. Read More >

By on October 5, 2016

2017 Toyota Highlander

Interbrand released its annual list of the world’s top 100 brands, a ranking that now contains an independent automaker.

While Toyota climbs one spot to the No. 5 position (the highest of all automakers), Tesla has muscled its way onto the field, slotting at No. 100. Volkswagen continues the brand value descent it began last year, falling from No. 35 to No. 40 and posting a value decline of 9 percent.

There’s grim news for GM, as none of its brands made the list this year.
Read More >

By on October 3, 2016


On the surface, it seems creepy and/or pathetic, but it could be a healthy new revenue stream for Toyota.

The automaker plans to begin offering a small, talking robot to Japanese customers this winter — a strategic product for an aging population with a low birthrate, the Wall Street Journal reports.

Kirobo Mini is designed to replace family members you don’t have, which might explain why it will criticize your driving habits. Read More >

By on September 28, 2016

Aston Martin AM37

Cue the yacht rock.

Aston Martin’s latest offering isn’t a curvaceous, high-performance car. Nor is it an SUV. It’s a boat, and a nice one at that — but it’s also a gamble. The British automaker wants to squeeze money out of previously untapped markets, starting with the boaty set.

After this, the sky’s the limit. Read More >

By on September 23, 2016

Buick Velite

American Chevrolet Volt fans have long discussed how the quasi-upscale extended-range EV might have fared with a Buick badge instead of being branded as a bread-and-butter Chevrolet.

It appears the Chinese have gone beyond the discussion phase.

According to Chinese website Autohome, Shanghai GM gets it, and has pulled the strings to rename the Chevy Volt the Velite for a brand that is more prestigious and sells in higher volume in China. Read More >

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