Category: Branding

By on October 21, 2014

cadillac-dealer-inside

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

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By on October 21, 2014

2016_ILX_to_Debut_at_LAAS

Coming soon to an automotive red carpet near you: Honda’s new HR-V and Acura’s 2016 ILX.

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By on October 21, 2014

Blue-Porsche-918-Spyder-4

Saving your pennies for a Porsche 918 Spyder? You may want to go ahead and take out a loan to get the down payment on the table, for the hybrid hypercar is nearly sold out.

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By on October 20, 2014

Maybach-badge

Once a name best known for providing a platform for Kanye West’s and Jay Z’s Mad Maxian fantasies, Maybach is set to return from the grave under the bright lights of the 2014 Los Angeles Auto Show as a Mercedes model.

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By on October 17, 2014

Tesla Supercharger

While Tesla owners — and owners of all EVs, for that matter — may be waiting a couple of years before titanium oxide anodes bring battery charging levels down to the 3- to 5-minute fueling times found at a given gas station, CEO Elon Musk has another option for them to consider: Battery-pack swapping.

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By on October 16, 2014

2015-ford-f-150-in-detroit-front-side-view

Ford’s move to make the upcoming F-150 out of aluminum, along with GM’s plans to do the same with its trucks down the road, isn’t sitting well with the steel industry, to say the least.

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By on October 16, 2014

Cadillac ATS New York Plate

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

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By on October 15, 2014

Datsun mi-Do 01

Last year, Renault-Nissan resurrected Datsun, positioning the brand for emerging markets — like India, Russia and Indonesia — with a portfolio of models that would attract new, young consumers whose wallets were a bit thin.

It’s not quite working out thus far.

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By on October 14, 2014

2012-acura-TL-SH-AWD-badge-2

Looking for a way to revitalize itself, Acura is considering taking a cue from Subaru by going all in on all-wheel drive.

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By on October 13, 2014

2014-chevrolet-sonic-rs-front-three-quarters

Looking to broaden Chevrolet’s green horizons, General Motors global product overlord Mark Reuss says a new EV is in the works, one that will join the Spark EV and the Volt. And just as TTAC reported earlier this year, the new vehicle will be based on the Chevrolet Sonic.

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