Category: Branding

By on September 23, 2016

Buick Velite

American Chevrolet Volt fans have long discussed how the quasi-upscale extended-range EV might have fared with a Buick badge instead of being branded as a bread-and-butter Chevrolet.

It appears the Chinese have gone beyond the discussion phase.

According to Chinese website Autohome, Shanghai GM gets it, and has pulled the strings to rename the Chevy Volt the Velite for a brand that is more prestigious and sells in higher volume in China. Read More >

By on September 2, 2016

Aston Martin Vanquish. Picture courtesy Aston Martin

The Aston Martin Cygnet was just the beginning.

For those who thought the luxury automaker’s now-defunct rebadged Toyota city car was a weird idea (and that includes just about everyone), just wait. Aston Martin is now eager to sell you anything — your clothes, your baby stroller, and even your house. Read More >

By on August 18, 2016

2016 BMW 328i xDrive Sports Wagon

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.

According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. Read More >

By on July 25, 2016

Volkswagen CrossBlue Concept

Forget head-scratching model names like Tiguan and Touareg. For its new midsize crossover, Volkswagen scrapped its naming-by-German-committee tradition and turned the process over to its American division.

When the new models goes on sale next year, expect a rugged, easy-to-pronounce name designed solely for the U.S. market, Automotive News reports. That name could be “Teramont.” Read More >

By on July 5, 2016

no_grand_wagoneer

If you were expecting Jeep’s upcoming Wagoneer and Grand Wagoneer to be range-topping standalone models, think again.

According to Automotive News, the new additions to the lineup will simply be upscale versions of the next-generation Grand Cherokee. Consider your retro-tinged dreams squashed. Read More >

By on June 21, 2016

16 - 1968 Saab 96 Wagon Down On the Junkyard - Pictures courtesy of Murilee Martin

You can forget about ever buying a new car with the Saab name attached. That’s right, Swedeophiles, the name that conjures up happy memories of a quirky-but-attainable brand that hated column-mounted ignitions is officially dead.

National Electric Vehicle Sweden AB (NEVS), the Swedish holding company that bought up Saab Automobile’s assets in a 2012 bankruptcy sale, just announced it won’t sell any vehicles under the Saab name.

There won’t be a Swedish Spring after all. Not even in China. Read More >

By on June 8, 2016

2017 Toyota Highlander

When it comes to brands that resonate with buyers, no other automaker tops Toyota, according to a recent study.

In its annual ranking, BrandZ Top 100 Most Valuable Global Brands shows the Japanese automaker rising two spots to place 28th out of all companies in 2015. Second and third-place automakers BMW and Mercedes-Benz both gained ground in the rankings. Read More >

By on June 3, 2016

1936 Lincoln-Zephyr

After standing outside the party in the cold, hoping someone inside would hear its plaintive knocking, Lincoln Motor Company is now on the sales rebound.

The restyled MKX is a hit, we’re getting a better looking (and faster) MKZ, and the new Continental is on the way, but there’s also buzz about a another historic nameplate potentially making a comeback. That model is Zephyr — a name Ford Motor Company recently applied to trademark, though if it’s for use on a vehicle, it should probably reconsider. Read More >

By on May 31, 2016

Skoda Octavia RS Wagon, Image: Skoda

America — would you buy a modern Škoda?

According to AutoGuide, Škoda submitted four separate trademark applications for “Skoda Superb”, “Superb”, “Octavia”, and “Yeti” with the United States Patent and Trademark Office (USPTO) on May 24 and May 25, 2016. USPTO has yet to publish them for opposition.

While this is nothing new for Škoda (the company has continually filed trademarks in America since the 1920s), it’s worth noting what the company applied to trademark compared to what it usually trademarks.

Read More >

By on May 31, 2016

BMW 8 Series

BMW plans to re-introduce the range-topping 8 Series in order to battle its German competition, a report says.

A company insider confirmed to Auto Express that the ultra-luxury two-door, which originally ran from 1989 to 1999, will return to the lineup. Read More >

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Vojta Dobes, Czech Republic
  • Matthew Guy, Canada
  • Kamil Kaluski, United States
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States