Category: Branding

By on August 18, 2016

2016 BMW 328i xDrive Sports Wagon

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.

According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. Read More >

By on July 25, 2016

Volkswagen CrossBlue Concept

Forget head-scratching model names like Tiguan and Touareg. For its new midsize crossover, Volkswagen scrapped its naming-by-German-committee tradition and turned the process over to its American division.

When the new models goes on sale next year, expect a rugged, easy-to-pronounce name designed solely for the U.S. market, Automotive News reports. That name could be “Teramont.” Read More >

By on July 5, 2016

no_grand_wagoneer

If you were expecting Jeep’s upcoming Wagoneer and Grand Wagoneer to be range-topping standalone models, think again.

According to Automotive News, the new additions to the lineup will simply be upscale versions of the next-generation Grand Cherokee. Consider your retro-tinged dreams squashed. Read More >

By on June 21, 2016

16 - 1968 Saab 96 Wagon Down On the Junkyard - Pictures courtesy of Murilee Martin

You can forget about ever buying a new car with the Saab name attached. That’s right, Swedeophiles, the name that conjures up happy memories of a quirky-but-attainable brand that hated column-mounted ignitions is officially dead.

National Electric Vehicle Sweden AB (NEVS), the Swedish holding company that bought up Saab Automobile’s assets in a 2012 bankruptcy sale, just announced it won’t sell any vehicles under the Saab name.

There won’t be a Swedish Spring after all. Not even in China. Read More >

By on June 8, 2016

2017 Toyota Highlander

When it comes to brands that resonate with buyers, no other automaker tops Toyota, according to a recent study.

In its annual ranking, BrandZ Top 100 Most Valuable Global Brands shows the Japanese automaker rising two spots to place 28th out of all companies in 2015. Second and third-place automakers BMW and Mercedes-Benz both gained ground in the rankings. Read More >

By on June 3, 2016

1936 Lincoln-Zephyr

After standing outside the party in the cold, hoping someone inside would hear its plaintive knocking, Lincoln Motor Company is now on the sales rebound.

The restyled MKX is a hit, we’re getting a better looking (and faster) MKZ, and the new Continental is on the way, but there’s also buzz about a another historic nameplate potentially making a comeback. That model is Zephyr — a name Ford Motor Company recently applied to trademark, though if it’s for use on a vehicle, it should probably reconsider. Read More >

By on May 31, 2016

Skoda Octavia RS Wagon, Image: Skoda

America — would you buy a modern Škoda?

According to AutoGuide, Škoda submitted four separate trademark applications for “Skoda Superb”, “Superb”, “Octavia”, and “Yeti” with the United States Patent and Trademark Office (USPTO) on May 24 and May 25, 2016. USPTO has yet to publish them for opposition.

While this is nothing new for Škoda (the company has continually filed trademarks in America since the 1920s), it’s worth noting what the company applied to trademark compared to what it usually trademarks.

Read More >

By on May 31, 2016

BMW 8 Series

BMW plans to re-introduce the range-topping 8 Series in order to battle its German competition, a report says.

A company insider confirmed to Auto Express that the ultra-luxury two-door, which originally ran from 1989 to 1999, will return to the lineup. Read More >

By on May 16, 2016

2017 Mercedes Benz C 63 S Cabriolet driving rear

Sales of scarves are poised to jump in Germany after a court ruled Mercedes-Benz can’t blow on its customer’s exposed necks.

A verdict from that country’s Federal Court of Justice just dug a temporary grave for the automaker’s “Airscarf” system, Carscoops reports, citing the German publication Automobilwoche.

The outcome of the automaker’s legal dispute with the company that holds the original 1996 patent means a “stop sale” order for models equipped with the warm air-blowing headrest. Read More >

By on May 12, 2016

Subaru badge

Subaru’s parent company plans to change its name from Fuji Heavy Industries to, simply, Subaru Corporation. Why? Because #branding, of course.

In an effort to leverage the recognition of its Subaru brand, the transportation giant says the move away from its long-winded company name will help grow Subaru as a distinctive global presence in the automotive and aerospace industries.

Fuji Heavy Industries currently has four divisions: Automobile, Aerospace, Industrial Power Products, and Eco Technology.

Read More >

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