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General Motors’ luxury division isn’t content with brewing coffee and showing off fashionable new threads at its new SoHo space — it also wants you to drive its cars.
Book by Cadillac, a monthly subscription lease service that launched one month ago, aims to get more people in the metal to the tune of $1,500 a month — and 24/7 Wall St. is already calling it a “major flop.”
According to the self-described “financial news and opinion” website, “[Uwe] Ellinghaus [Cadillac’s chief marketing officer] in particular has to be humiliated,” as there aren’t enough subscriptions available to supply the demand.
Say what now?
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As it prepares to return to the World Rally Championship after a 17-year absence, Toyota and its Gazoo racing division just revealed a piece of brain candy for hot hatch lovers.
Making sky-high horsepower from its diminutive four-cylinder, the Toyota Yaris WRC hits the pavement — and dirt and snow — in Monte Carlo next month, but the vehicle itself could spell a less buttoned-down future for the brand. Read More >
Don’t you hate it when you’ve bragged to your friends for months about the brawny V8 engine in your Ram 1500, only to check the oil one day and discover it’s a V6?
That’s the joke Fiat Chrysler Automobiles accidentally played after a badging mix-up at the assembly plant. Also in the news this week is a Canadian town that tortures drunk drivers with godawful Nickelback tunes, as well as an Australian suspect who stopped for gas a number of times during a high-speed police pursuit.
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Fearing a backlash from die-hard Ram loyalists, Fiat Chrysler Automobiles executives seem hesitant to move the next-generation 1500 pickup away from the styling that’s made it a bright sales light in the FCA portfolio.
Still, as much as they’d like to avoid it, many say the time has come to drop Ram’s most signature design element — the crosshair grille. Read More >
When word of Lynk & Co first trickled out, the yet-to-be-revealed global car brand sounded exactly like a garden variety mobility company. Oh, there’ll be ride-sharing and apps and all that, we thought.
Then the brand revealed that an actual real, physical vehicle is on the way. Developed from Volvo’s Compact Modular Architecture (CMA) platform, the model will debut on October 20. And while we have some teaser images, the company — a subsidiary of Chinese Volvo parent company Geely — remains maddeningly vague about what its future. Read More >
After posting sales gains that most automakers would sell their souls for, Jeep’s skyrocketing climb hit the upper limits of the atmosphere in September, with sales dropping by 3 percent compared to the same month a year ago.
Maybe the Jeep brand isn’t bigger than Jesus. With the new vehicle market cooling off and two of its oldest — but still strong-selling — models being pared down to one, Jeep needs to branch out to keep the momentum going.
It has products up its sleeve — a Wrangler pickup and $140,000 luxo-ute to name a couple — and has factories planned for developing nations everywhere, but Jeep could reap a sales reward if it stopped screwing up in one obvious but overlooked market. Read More >
Forget Chevrolet’s cringe-inducing launch of the first-generation Spark — this could be the biggest hipster Millennial marketing/branding effort to date.
Naturally, it’s for an affordable car brand, but with a difference: this brand is completely new and its products have yet to be revealed. Lynk & Co, a new subsidiary of Volvo parent company Geely, launches on October 20, Reuters reports, and it’s clear it wants to be every free-spirited young adult’s first car. Read More >
Apparently, the 2017 Ram 1500 Lone Star Silver Edition was such a hit at the State Fair of Texas, visitors stole the badge off of both trucks.
Located in a lower corner of the truck’s chrome mesh grille, the badge lets everyone know that this isn’t just any other Ram model. Texas-sized amounts of polished metal and chrome are other giveaways.
Unfortunately for Ram representatives at the fair, those badges walked away as milled aluminum bling, possibly bound for a hat, vest or belt. Read More >
The Jeep brand can seemingly do no wrong, at least on its balance sheet, but are consumers ready to shell out six figures for a top-flight SUV with a seven-slot grille?
That’s the price range Jeep plans to probe with its upcoming Grand Wagoneer, the uppermost of two luxury vehicles designed to slot above the Grand Cherokee, Auto Express reports. Read More >
A figure of Greek mythology with very strong back muscles will find his name plastered on Volkswagen’s upcoming three-row crossover.
According to Automobilwoche, German affiliate of Automotive News, Volkswagen has decided to name their high-hopes, Chattanooga-built model the Atlas. Read More >
Interbrand released its annual list of the world’s top 100 brands, a ranking that now contains an independent automaker.
While Toyota climbs one spot to the No. 5 position (the highest of all automakers), Tesla has muscled its way onto the field, slotting at No. 100. Volkswagen continues the brand value descent it began last year, falling from No. 35 to No. 40 and posting a value decline of 9 percent.
There’s grim news for GM, as none of its brands made the list this year.
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On the surface, it seems creepy and/or pathetic, but it could be a healthy new revenue stream for Toyota.
The automaker plans to begin offering a small, talking robot to Japanese customers this winter — a strategic product for an aging population with a low birthrate, the Wall Street Journal reports.
Kirobo Mini is designed to replace family members you don’t have, which might explain why it will criticize your driving habits. Read More >
Cue the yacht rock.
Aston Martin’s latest offering isn’t a curvaceous, high-performance car. Nor is it an SUV. It’s a boat, and a nice one at that — but it’s also a gamble. The British automaker wants to squeeze money out of previously untapped markets, starting with the boaty set.
After this, the sky’s the limit. Read More >
American Chevrolet Volt fans have long discussed how the quasi-upscale extended-range EV might have fared with a Buick badge instead of being branded as a bread-and-butter Chevrolet.
It appears the Chinese have gone beyond the discussion phase.
According to Chinese website Autohome, Shanghai GM gets it, and has pulled the strings to rename the Chevy Volt the Velite for a brand that is more prestigious and sells in higher volume in China. Read More >
The Aston Martin Cygnet was just the beginning.
For those who thought the luxury automaker’s now-defunct rebadged Toyota city car was a weird idea (and that includes just about everyone), just wait. Aston Martin is now eager to sell you anything — your clothes, your baby stroller, and even your house. Read More >