Category: Enthusiasm

By on April 30, 2016

2015 Mini 4-door and 2-door

Mini needs a fifth core model that stays true to the brand’s heritage while drawing in more customers, but the man in charge of the brand doesn’t like sedans.

Unless a previously unknown model crawls out of Mini’s history, one side of the dilemma will have to give up ground.

Ralph Mahler, Mini’s vice-president of product development, sparked sedan rumors earlier this month when he said a conventional four-door makes good business sense, especially in the U.S. and Asia. His boss doesn’t disagree, but hates the idea. Read More >

By on April 29, 2016

acura30

Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.

It’s not pandering for vehicle sales, it’s a relationship, see?

Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer. Read More >

By on April 29, 2016

2017 Fiat 124 Spider

Fiat Chrysler Automobiles has announced pricing on the 2017 Fiat 124 Spider, touting it as America’s least expensive turbocharged convertible.

With an MSRP of $24,995 (plus $995 destination), the Spider tops the base price of its platform mate — the Mazda MX-5 Miata — by $255. Luxury (“Luzzo”) models will go for $28,490, while the performance-oriented Abarth model starts at $29,190. Read More >

By on April 28, 2016

Upfitted Ford F-250 at Honolulu Ford, Image: Honolulu Ford

The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.

In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.

Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.

Read More >

By on April 27, 2016

Volvo-self-driving-car

Like it or not, autonomous vehicles are coming in one form or another.

Many new cars on the market already have features that help a driver stay in the driving lane, keep a safe distance from the vehicle in front, or reduce the severity of a collision. Much like the original stability control, these features may frustrate enthusiasts but they help keep the masses safer and might reduce accidents.

Each year, the Massachusetts Institute of Technology and the New England Motor Press Association hold a conference that focuses on various future trends and technologies. This year’s topic is The Intersection of Technology and Design, with a panel discussion exploring trends and challenges as autonomous technology meets the natural aesthetic appeal of the automobile.

Read More >

By on April 21, 2016

Vehicle Virgins still

Always dreamed of becoming a YouTube sensation? Wish you could get millions of clicks and finance your life from it?

That dream is a reality for Parker Nirenstein, a 21-year-old automotive engineering student at the University of Michigan and star of YouTube’s Vehicle Virgins channel.

Young, tech-savvy entrepreneurs always draw a crowd, and the BBC is the latest to take notice of this creator of viral car videos. Filmed on his own time, featuring supercars one day or simple used car advice the next, the channel sometimes generates nearly $1,000 of revenue a day. Read More >

By on April 21, 2016

Sean_Connery_(Goldfinger_promotional_still)(Smaller)

Of all the Bond movies, there’s no doubt Goldfinger is the most iconic. Glamorous women, exotic locales, evil (and expendable) henchmen, nifty gadgets galore, and cars, cars, cars.

The 1964 film created the template for the movie franchise, and provided us with timeless images of vehicles we’ll probably never own in places we’ll probably never drive.

The man behind the movie, director Guy Hamilton, shuffled off this mortal coil yesterday at the age of 93. Though his career includes such classics as The Third Man, we can’t remember that film containing an ejection seat-equipped Aston Martin. Read More >

By on April 17, 2016

Volkswagen Golf with Jüw Brner novelty plate, Image: Supplied by Ed Covert via Facebook

Last week, we pondered a semi-subtle Nazi-themed decal applied to the rear window of a Volkswagen CC (that obviously blocked the driver’s rearview of history). After we posted that piece, another reader supplied the image above, which shows a Volkswagen GTI sporting a novelty plate that directly links the Führer’s People’s Car with the Nazi execution of nearly 6 million Jews.

Are Volkswagen fanboys the most likely car enthusiast group to show full-on anti-Semitism?

Read More >

By on April 16, 2016

2015 Volkswagen Beetle Exterior-008

Will there be a Green Mile edition?

The slow-selling Volkswagen Beetle is living on borrowed time, if a tweet by industry insider Autoline can be believed, but aside from nostalgia, why should the world mourn a vehicle that few buyers want?

In the wake of the disruptive and wildly expensive diesel emissions scandal, Volkswagen needs sales in a big way, and they’re not getting them from the Beetle. Seven months out from the diesel revelations, Volkswagen’s sales are still dropping, and the Beetle’s popularity with buyers has all the power of, well, an original Beetle engine. Read More >

By on April 15, 2016

coke dealership

A pissed-off motorist wants the world to know that a service technician working at a dealership that might take rolled-up bills as a downpayment took his car on an alleged powder-fueled joyride. And he has dashcam video of the whole thing.

A revealing video posted to Youtube yesterday by user “Carrera Chris” documents the April 12 point-of-view journey of his vehicle as it leaves a Palo Alto Audi dealership with the technician behind the wheel. Read More >

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  • Contributing Writers

  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

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