#Nissan

Still sidelined by the coronavirus pandemic in North America and suffering from supply chain and demand issues in its Japanese home base, Nissan is prepared to stem domestic output by 70 percent in May, Reuters reports.

The unconfirmed production cut won’t be a single-month affair, either. On this side of the Pacific, it seems Nissan brass want birds of a feather to flock together, with possible changes incoming at the automaker’s two American vehicle assembly plants.

You just read how an announcement from the United Auto Workers poured cold water over the Detroit Three’s tentative plans to resume vehicle assembly in the United States, but non-domestic automakers don’t have that problem.

Sure, they still need to grapple with the ongoing coronavirus pandemic, devising new methods of keeping plant workers safe while carrying out the business of building cars, but early May still looks promising to several large industry players. With U.S. auto sales entering a slow rebound, almost everyone’s itching to get started.

It was one of the more interesting debuts of this year’s pandemic-constrained spring auto show season: The 2020 Nissan Frontier, which heralds the fully revamped 2021 Frontier by donning that yet unseen midsize pickup’s new powertrain. Old truck, new engine and transmission.

Details of the first all-new Frontier in the better part of two decades remain scarce, but a report out Thursday suggests a big price increase is in the works.

Nissan said Tuesday that it plans to temporarily shut down its global headquarters and several factories in Japan to help curtail the spread of the novel coronavirus. While Japanese automakers are legally allowed to operate within the country (with conditions), most have instituted some amount of health countermeasures independently. The nation has also formed a joint council for automakers and component suppliers to work with the government in maintaining supply chains while avoiding future contagion risks.

Despite the level of precautions taken, the country’s automakers are still estimated to lose at least $1.6 billion as the pandemic suppresses demand around the world. Nissan, which issued profit warnings in 2019, went into 2020 expecting to eliminate thousands of positions so it could begin amassing $4.4 billion in savings by 2023. Marketing budgets and product lineups would also need to be rejiggered dramatically to assure profitability moving forward. With the coronavirus further complicating the company’s strategy, May’s idling could be about more than just containing the coronavirus.

As long as individual private vehicles exist for sale, there will be a place for cheap commuter vehicles.

They don’t get much love, few aspire to buy them, but they exist to make sure that even those on a budget can get wheels that aren’t used.

Nissan’s Kicks is one such vehicle, and a pretty good one at that — as long as it sticks to its narrowly-defined mission.

The shutdown of Nissan’s U.S. manufacturing plants on March 20th was initially expected to last until April 6th. A good-enough timeline, one supposes, as Nissan (like all other automakers) waited to see exactly how bad the surging coronavirus pandemic would get… and how local and state governments would move to combat it.

You know the rest. April 6th came and went, as did all other early production restart dates in the industry, with no returning workers. Minding its constrained funds, Nissan laid off 10,000 U.S. workers on April 7th. Now, there’s a new return date — not actually a specific one, but one the automaker might actually stick to.

With the rippling economic effects of the coronavirus outbreak starting to take hold, some industry analysts have begun floating the increasingly popular theory that various markets could stage a retreat from China. While the Chinese Communist Party’s mishandling of the pandemic — including cover-ups (and the possible manipulation of the World Health Organization) that ultimately encouraged the virus’ spread — are often cited as the impetus for the change, the actual decisions will be largely economic. COVID-19 threatens countless nations’ financial welfare as it simultaneously disrupts global supply chains.

The virus has also sent the auto industry into a holding pattern as manufacturers and suppliers hemorrhage money. While the assumption exists that this situation could encourage international automakers to refocus on domestic production, there haven’t been many examples to point to. Renault changed that this week, announcing plans to abandon its joint venture with China’s Dongfeng Motor Corporation. The move, however, may have less to do with the presumed industrial exodus than the company’s general financial situation.

Being in dire financial straights as it is, no one expected Nissan’s revised restructuring plan, due out next month, to call for Global Domination In All Fields. Ghosn is ghone. Regardless, after the rapid expansion and sudden contraction seen over the past decade, it’s still a bit jarring to hear that Nissan’s plan reportedly calls for a significant cut to its sales volume and manufacturing capacity.

More so than previously planned, it seems.

As assembly plants turned out the lights across North America in late March, automakers were quick to call upon new credit lines to ensure fiscal stability in the coming months. No one’s really sure by just how much the coronavirus pandemic will hamper sales and profits.

While Nissan, cash-strapped as it is (and facing a new crisis after tackling too many in recent times), has already furloughed its U.S. workforce, that doesn’t seem to be enough to satisfy company bean counters. The automaker is reportedly on the hunt for available cash.

For an automaker that was already bleeding money and watching sales tallies shrink like a man who’s just hopped in the pool, the coronavirus pandemic came along at exactly the wrong time for Nissan.

As its lays off up to 10,000 U.S. workers amid an industry-wide shutdown, Nissan’s chief operating officer is already thinking about a brighter, more certain future.

A Tuesday report in Japan’s Nikkei Asian Review claims Nissan is poised to lay off up to 10,000 U.S. workers until assembly work can resume. That’s essentially the automaker’s entire U.S. workforce, and the situation looks pretty much the same overseas.

That headline comes with an asterisk, as the fuel economy gains expected from the 2020 Nissan Frontier are only applicable if you planned on buying a V6 model. The four-cylinder Frontier is dead for ’20, as is the manual transmission.

While the Environmental Protection Agency hasn’t yet bestowed MPG figures on the “new” truck (same body, new powertrain), Nissan has come clean with estimates.

There’s no shortage of people choosing to signal their offbeat, nonconformist nature via their daily driver. As build configurations shrink and niche products dry up, this is becoming increasingly hard; still, it’s a thing, and if it means reaching into the past for a defunct nameplate, many are up for the challenge.

A buddy of mine did it with a certain low-volume Isuzu. Car Twitter is littered with childless Millennials who advocate the purchase of impractical, less-loved models as their preferred transportation choice. More power to them; just don’t react with confused horror when people with a mortgage and growing brood opt for a GMC Acadia or Toyota Highlander as their main driveway denizen.

With oddball vehicles now more numerous in our past then our present, which unlikely model do you harbor a secret desire for?

With assembly plants shut down in North America and overseas, supply chains thrown into disarray, and workers and salaried employees either furloughed or working from home, it’s only natural to question the timing of future products.

When it comes to Nissan’s bread and butter, you needn’t bother. The automaker says virus or no, the next-generation Rogue will land in the fall as planned.

A few days ago, on the Official TTAC Slack Channel(TM), our bearded car reviewer was carping about the MSRP of a Nissan Versa he happened to be testing that week. “Too expensive!” he grumbled into his facial shrubbery, before extolling the virtues of several terrible French cars.

This got your author thinking: on sale now for the better part of a year, and recently refurbished from “Beirut taxi” to something resembling an actual car you’d want to drive, how does the base S model stack up against its bucks-deluxe brother which found itself on one of our doorsteps in Ohio?