By on April 6, 2020

2017 Nissan Rogue SL - Image: Nissan

With assembly plants shut down in North America and overseas, supply chains thrown into disarray, and workers and salaried employees either furloughed or working from home, it’s only natural to question the timing of future products.

When it comes to Nissan’s bread and butter, you needn’t bother. The automaker says virus or no, the next-generation Rogue will land in the fall as planned.

As reported by Automotive News, Nissan responded to a report in Nikkei Business Daily — which suggested the automaker was ready to postpone the launch of the third-generation model — by saying the fall introduction will go ahead.

Never has the near future been more shrouded in uncertainty, but fall seems distant enough to imagine workers in Smyrna, Tennessee heading to the Nissan plant in droves, as per normal. The same goes for U.S. buyers and their local dealership. It’s possible that the coronavirus epidemic will have run most of its course by that point, though history could show this to be wishful thinking.

Regardless, at some point the public health-mandated social distancing measures will ease, and buyers and lessees will find themselves needing new wheels. And at Nissan, the Rogue is the vehicle most likely to find a buyer. Introduced for the 2008 model year and returned in second-gen form in 2014 (a refresh came for 2017), the compact Rogue and its smaller Rogue Sport stablemate made up a quarter of the brand’s first-quarter U.S. sales volume.

That brand-wide volume, by the way, was down 30 percent over Q1 2019.

The upcoming Rogue is expected to grow slightly in size while donning a butchier set of clothes — all the better to do battle with the newly brawny (looking) Toyota RAV4. Given Nissan’s prowess with electrified propulsion, a plug-in hybrid could be in the offing. The current-gen Rogue, of course, will be remembered for fielding one of the least memorable hybrids to ever grace the market — a barely-there product that vanished seemingly as quickly as it appeared.

[Image: Nissan]

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23 Comments on “Virus Won’t Stop the Rogue, Nissan Says...”


  • avatar
    cprescott

    One virus down, another on its way as scheduled.

  • avatar
    SCE to AUX

    Turns out nobody wanted a hybrid Nissan, and even fewer people will want a plug-in hybrid Nissan. They should offer gas-only and electric-only.

    • 0 avatar
      HotPotato

      Perhaps for some compact CUV buyers the added cost and uncertainty / unfamiliarity of going full EV is a barrier, but they wouldn’t mind something a little greener and easier on gas, since the bluff profile and added weight of a CUV takes a higher toll on MPG (and hence CO2 emissions, for those who care) than most people assume when moving “up” from a sedan. My straight-six midsize-ish Volvo CUV gets a whopping 24 MPG highway. My friend’s 4-cylinder compact-ish Honda CUV gets…24 MPG highway.

      There seems to be a whole lot of excitement about the upcoming Toyota RAV4 Hybrid Prime, for example: muscle-car horsepower, economy-car MPG, Costco practicality, and no worries about charging on a long trip, all for an almost-reasonable price.

      But maybe that’s just because the base-model Tesla Model Y is at least a year away (just AWD big-battery models to start IIRC) — unless you need AWD, I think a rear-drive Tesla for the same dough would be really hard to say no to. So maybe you’re right. We’ll see.

      Assuming we don’t all die from coronavirus and/or the resulting recession/depression first.

  • avatar
    EX35

    The Rogue has to be the worst compact SUV I’ve ever rented. Bleh.

    • 0 avatar
      Dave M.

      Oddly enough, I was impressed enough with our SL rental 3 years ago on a jaunt from the East Coast to Toronto that the Rogue made the short list of potential cars for my daughter. 4 adults and luggage fit comfortably, 30 mpg at 70-75 mph, handled nicely and the CVT was unimposing. We bought a barely used 2018 two months ago and love it. Great highway cruiser for back and forth to college and does great around town as well.

  • avatar

    5G radiation poisoning is the problem, not a cold. Hospitals are half empty. gov’t and media are lying and covering it up!

    • 0 avatar
      JimZ

      a good friend of my sister is an ER tech at Beaumont hospital. they’ve been beyond overloaded for a couple of weeks now.

      You are full of s**t, and those bats**t crazy conspiracy theorist a**holes you waste time reading are full of s**t as well.

      If your mental faculties have degraded this badly it might be time for your family to find a nice rest home for you.

      • 0 avatar
        Old_WRX

        Ah, yes, anyone who disagrees with you is a “conspiracy theorist”… A method colloquially known as “shout ’em down”.

        • 0 avatar
          JimZ

          FO.

          The reality is hospital ERs and ICUs are past the breaking point. YOU CAN’T DISAGREE WITH REALITY. And when you try to disagree with reality by trotting out utter crazy nonsense, you deserve to be (and should be) shouted down.

          to paraphrase Asimov, your ignorance is not just as good as everyone else’s facts. So go keep on claiming this is all the fault of low-power non-ionizing radiation so we can all point and ridicule you like you deserve.

          Alan Moore had it 100% correct about conspiracy theorists:

          “he main thing that I learned about conspiracy theory is that conspiracy theorists actually believe in a conspiracy because that is more comforting. The truth of the world is that it is chaotic. The truth is, that it is not the Jewish banking conspiracy or the grey aliens or the 12 foot reptiloids from another dimension that are in control. The truth is more frightening, nobody is in control. The world is rudderless.”

          • 0 avatar
            Old_WRX

            So, one should follow the views of the majority without questioning? If forget who said it but: “Eternal vigilance is the price of peace.”

            I do not now, nor will I, let others do my thinking for me. If that garners me the childish epitaph of “conspiracy theorist”, that is on those name callers, not me.

          • 0 avatar
            JimZ

            if the only counter to the “official line” is to come up with something crazy, then don’t be surprised when people dismiss you as a nut. Believing crazy crap doesn’t make you look smart, no matter how much comfort it gives you in the belief that you’ve “found the truth.” but nowhere do you have the right to be taken seriously.

            nota bene: “5G” as implemented right now (low- and mid-band) uses RF spectrum in and around which plenty of other stuff is transmitting and has been transmitting for years. the spectrum between 600 MHz and 3.5 GHz (the range between low- and mid-band 5G) is absolutely packed as it is. Freaking out about 5G is just pants on head stupid.

            freaking *sunlight* is far more dangerous to you.

          • 0 avatar
            Old_WRX

            JimZ:

            I don’t believe crazy crap. As far as the 5G thing is concerned, I do not even begin to have enough knowledge of physics/physiology to even guess as to whether it is dangerous or not.

            Taking what has been said in the mainstream media about CV19, it seems to tally well with a somewhat more severe than average URI. That said, I am quite careful when I go out and have been careful for a long time. Why? Because my wife is chronically ill, suffering from a respiratory and other illness and this or the flu or another URI could be ugly for her.

            So, no one should get the idea that, because I take all this ruckus with a grain of salt, that my actions will be other than quite cautious.

          • 0 avatar
            JimZ

            well, you’re defending a nutjob, so pardon me if I assume something about your POV.

          • 0 avatar
            Old_WRX

            I did not intend to defend anyone. (Nor do I wish to offend anyone.) But, I am sick to death of the unwarranted use of the term “conspiracy theorist”. A brief perusal of history will quickly destroy the notion that the rich and powerful do not conspire. ‘Nough said; not worth getting oneself all in a pother about it either which way.

          • 0 avatar
            Art Vandelay

            I’m sorry @oldWRX. It is not wrong to call out stupidity and Buickman’s comments are just that. When someone says something idiotic nobody is under any obligation to say”wait, let’s hear him out”

            This is lunatic fringe stuff and should be labeled as such…unless of course you have some evidence that a barely rolled out technology based heavily on 4g, a known tech is in fact making people sick. Didn’t think so.

      • 0 avatar
        ToolGuy

        JimZ,

        Do the Food Pyramid next!
        https://www.choosemyplate.gov/eathealthy/brief-history-usda-food-guides

    • 0 avatar
      SCE to AUX

      @Buickman: I’ll assume you’re joking, or else you’re woefully ignorant of electronic radiation, and the way conspiracies actually work.

  • avatar
    Jeff S

    A grenading Jatco transmission will definitely stop a Rogue.

  • avatar
    Steve Biro

    Perhaps it’s just me but there hasn’t been a Nissan that has triggered any interest in me in at least two decades. Well, save for the Frontier that’s about to be updated into something that I probably won’t want.

    Somehow, Nissan has managed to make its cars homely and boring at the same time – and has graced nearly every one of them with a CVT that is known to be one of the most problematic on the market.

    To each his or her own, but unless Nissan is the only one who’ll give you the loan, I can’t see how one would opt for almost any of the company’s vehicles given the superior competition that’s out there.

    • 0 avatar
      HotPotato

      Because Nissan gives you the best value per dollar in many segments, that CVT everyone thinks they hate gives you excellent fuel economy, and the Japanese brand name gives you the implied promise of reliability. You don’t get the Korean warranty, but then again the Korean brands have a lousy reputation for honoring that warranty, so…

      I mean, it’s not the choice I would make, but I’ve been lucky enough to worm my way into a job with a decent salary and a nontoxic management culture that won’t fire me if my car strands me on the way to work. So I have the luxury of buying something something nicer or more interesting. Many of us don’t have that luxury.

  • avatar
    Nick_515

    What will? Asking for a friend.

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