#Nissan

The previous-generation Nissan Altima gained an unfavorable reputation as a rental lot darling (ask Corey about his Midwest comfort cruise), but another issue plagued the model: Hoods not staying shut when they’re supposed to.

Nissan issued recalls in 2014, 2015, and 2016 in an attempt to remedy a hood latch corrosion issue that caused some hoods to fly open unexpectedly while underway. Now, the automaker has decided to expand that recall to the entire generation, calling back 1.8 million vehicles for a fix it hasn’t yet devised.

Replay the last couple of years and you’ll hear a chorus of automaker pledging their allegiance to sustainable business practices. Streamlined operations, pared-down lineups and build configurations, reduced incentives, and a newfound preference for retail sales over the volume-at-all-costs approach. No single company touted this more than Nissan, though it was hardly alone.

The coronavirus pandemic, in some cases, sped up the need to find firmer financial footing, even if incentivization became the name of the game in order to move any car or truck. One thing’s for sure: fleets, especially rental fleets, sure weren’t interested.

The course Infiniti plotted to guide it safely through the 2010s met with bad weather and hidden shoals, leaving Nissan’s premium division idled and taking on water. Sales dried up, as did its once-promising partnership with Daimler. Even a restyled compact crossover with an innovative engine failed to raise anyone’s pulse upon its 2018 debut. The thud could be heard for miles.

As it embarks on an austere new midterm plan designed to solidify its financial standing, Nissan has a new course in store for Infiniti. Say hello to the “Nissan-plus” brand.

Nissan’s new 4-year plan, despite aiming for efficiency and value, doesn’t leave sporty driving in the dustbin of history. Sports cars still exist as one of the automaker’s core products, and the very long awaited next-generation Z will be among that global cohort.

On the volume side of things, the brand’s compact and midsize crossovers are due for a rejuvenation, along with Nissan’s midsize pickup, which last gained a new body during the Bush administration.

Nissan has dutifully released its long-awaited 4-year plan, a document fresh-faced CEO Makoto Uchida must make a reality in order to ensure the survival of the automaker in These Uncertain Times, to say nothing of his job title.

Leaked up and down over the past few weeks, the plan calls for a return to modest sustainability, rather than the expansionist, market share-chasing efforts of the Ghosn era. Thrift and efficiency will be the name of the game.

Nissan and Renault opted against a full merger on Wednesday, but neither side seemed to feel now was the time to disband the alliance and see how they might fare as a solo act. Every member of the Renault–Nissan–Mitsubishi Alliance took time to address financial concerns last year, encouraging further product integration as a cost-mitigation strategy. Despite Nissan shareholders and staff clearly losing interest in the French-led confederation, the brand seems to understand that leaning upon its allies might be the only way to get through a period of increasing economic uncertainty.

Mitsubishi slashed its 2020 financial forecasts ahead of the coronavirus pandemic by over $500 million while the other two issued numerous profit warnings in the latter half of 2019. Now the world is exiting lockdowns and assessing the economic damage they caused. Obviously, this is not the time to be burning bridges, even if some alliance partners aren’t enthralled with what’s probably waiting on the other side.

Today’s trio of sedans was suggested by an old MotorWeek review of the new-for-’89 Maxima. Let’s pit that fresh-faced midsizer against the more established Taurus and the more luxurious Mazda 929.

Which is worth a Buy?

Early last year, Nissan, watching global sales wane and the pressure on its (un)balance sheet increase, hinted at the potential for 10,000 job cuts, per sources. That number then rose to an official 12,500, as North American pressures added to woes in Asia and Latin America. The unexpectedly eventful year of 2020 began with buyouts in the U.S.

Now, a report out of Japan — one that seems to reflect the company’s anticipated new direction — claims the automaker’s workforce will require a 20,000-strong cull, this time with Europe as the focal point.

This still-an-actual-midsizer from Nissan has been profiled more than once during the Ace of Base series, managing to pull off wins thanks to a fix-it-with-a-hammer powertrain and rock-bottom price tag.

Things are different for 2020. Despite wearing last year’s clothes (to be truthful, those clothes are over a decade old), the Frontier has a new power team under its hood. Accompanying this is, of course, a higher price tag. Can this combination of old school looks and new school guts still peg the Ace of Base meter?

Nissan isn’t ready to discuss the 2021 Frontier just yet, but the brand has set pricing for the 2020 version of its aging midsize pickup.

If you’re cool with two-wheel drive and a King Cab model, you can get in the door for $26,790.

Almost every day I go for a walk that takes me up the hill behind my apartment. And on that route, I pass by a black, base model Nissan Kicks parked in my neighbor’s driveway. A value special, for sure, and one with a decent amount of attributes — its starting price being topmost among them.

In a country far, far away, Nissan just introduced an altogether different Kicks, and at least one part of it should make its way stateside.

A struggling Nissan sees the U.S. market playing a bigger role in the company’s sales future. Ahead of the release of its near-term recovery plan, expected later this month, the automaker sees new product as the key to firming up its flagging U.S. presence.

Elsewhere, a report out Friday claims Nissan’s new plan will see the U.S. account for a third of the automaker’s global volume. With all of this in the works, it’s perhaps no surprise that the company’s North American arm saw a sudden resignation.

The Nissan Rogue compact crossover might not be everyone’s idea of a fun ride, to say the least, but it’s a crucial product for the automaker that builds it. By far Nissan’s best selling vehicle in North America, the Rogue is key to the automaker’s comeback hopes.

Maybe comeback is too strong a word…

Fiscal stabilization. Yeah, that’s the ticket.

As production schedules and launch dates suffer from the ongoing coronavirus pandemic, Nissan is readying a new generation of Rogue. Apparently we can’t expect something exciting, powertrain-wise, right out of the gate, but that doesn’t mean things won’t change under the 2021 Rogue’s hood.

Nissan’s new restructuring plan, due out at the end of the month, is coming together, and it seems the document will spell out which members of the Renault-Nissan-Mitsubishi alliance will go where. In the interests of efficiency and not stepping on each other’s toes, sources claim the plan will see each automaker pour themselves into key markets, rather than competing against each other.

This will have the effect of making maximum use of resources.

For the Nissan brand, that means North America, China, and Japan will become its main stomping grounds.

Nissan can’t catch a break. Instead of the new decade heralding sunnier skies and calmer seas for a financially compromised Nissan, the first quarter of the year (and counting) brought nothing but grief.

Declining sales and shuttered plants spurred by the coronavirus pandemic further destabilized the automaker’s balance sheet. It was the kind of out-of-the-blue event both beancounters and executives feared, occurring just as the automaker was preparing (hoping?) to exit its present crisis with the help of a new CEO and a new plan.

Clearly, that recovery will have to wait, as analysts are now mentioning 2008 in the same sentence as “Nissan.”