'Do or Die': Nissan Buying Out U.S. Employees As Cost-cutting Spree Continues

Matt Posky
by Matt Posky

In an effort to reduce expenses and lower its headcount, an embattled Nissan is offering buyouts to its U.S. employees.

It’s rumored that Nissan plans to eliminate thousands of white-collar jobs and shutter several global factories as part of its effort to improve the company balance sheet. Going into 2020 weak and not expecting to make any money, the automaker is turning its focus to restructuring for at least the next 24 months.

“To adapt to current business needs and improve efficiencies, Nissan will offer voluntary separation packages to eligible U.S.-based employees,” the company said in a statement.

Most of the buyout details were withheld. Nissan only verified that the separation packages will be offered to employees over the age of 52, regardless of whether they stand on the line or sit at a desk. But the company said over the summer that it needed to cut 12,5000 jobs, plenty of which are bound to be located in the U.S.

Reuters framed the situation as truly ominous, reporting that the company hopes to eliminate over 4,300 desk jobs (mostly in Europe and the U.S.) and close two manufacturing sites as part of broader plans to add at least 480 billion yen ($4.4 billion) to its bottom line by 2023. It also presumed Nissan will cut down its lineup (for a time) while also reducing the number of options and trims available. The latter prediction, judging by new-for-2020 models, is already coming true. Marketing efforts are reported to receive less funding, as well.

“The situation is dire. It’s do or die,” a person close to Nissan’s senior management and the company’s board told the outlet.

From Reuters:

Most of the planned cuts and measures to enhance efficiency were presented to Nissan’s board in November and received its general blessing, two sources said.

A Nissan Motor Co spokeswoman declined to comment on new restructuring measures or the view that weaker-than-expected sales were the catalyst for a global overhaul.

Under Ghosn, Nissan embarked on a global expansion, boosting capacity to add new models, driving more decidedly into markets such as India, Russia, South Africa and southeast Asia and spending heavily on promotions and marketing to hit targets.

Now, many of those models are missing sales goals and executives at Nissan’s Yokohama headquarters estimate up to 40 [percent] of its global manufacturing capacity is unused, or under-used.

Internal documents obtained by Automotive News provide some additional insight. Beginning in July, the company will implement a smaller regional sales structure by eliminating the number of sales offices from eight to six. The manufacturer is urging dealers to keep their cool, saying this is something a lot of automakers are dealing with.

“Like many other automotive companies, Nissan North America is taking proactive steps to assess our structure, workflow, and operational efficiencies amid a challenging industry environment,” senior vice president Airton Cousseau wrote in a letter to dealers on Tuesday. “This reorganization will create office synergies that will enable a leaner organization while still focusing on dealer profitability and your ability to continue providing a quality customer experience. You will continue to receive all the support you need.”

[Image: FotograFFF/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Akear Akear on Jan 30, 2020

    I suggest Nissan avoid the dramatic cuts that GM made. Those cuts have taken GM from 1st to fifth place in international sales in just a decade. Don't go from being a powerhouse to a minnow like GM.

  • Fleuger99 Fleuger99 on Jan 30, 2020

    As other's have said, definitely past their 80's and 90's highs with interesting and quality products. Since then it's been a slow decline. No loss if they crash and burn, excuse the pun :)

  • Alan Like all testing and analysis work you need a good set of requirements. If you don't you'll find or end up with gaps.
  • Alan In aviation there is more vigourous testing, well, until Boeing changed things.
  • Alan This outcome was certain.The US, Australia and Canada need to approach this differently. A policy towards plug in hybrids should of been a first step. As in CAFE gradually tighten FE from there.There's no reason why you can't have a 2 litre F-150 with electric motors putting out 400-500hp. A 2 litre turbo is good for 200hp more than enough to move a pickup.Also increase fuel tax/excise every year to fill the void in loss of revenue.
  • Doug brockman hardly. Their goals remain to punish us by mandating unsafe unreliable unaffordable battery powered cars
  • Lorenzo It looks like the curves are out and the boxy look is back. There's an upright windscreen, a decided lack of view obstructing swoop in the rear side panels, and you can even see out of the back window. Is Lexus borrowing from the G-Class Mercedes, or the Range Rover?
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