Report: Mitsubishi Planning Dealer Expansion, More Models for U.S.

Mitsubishi has said it plans to revive the brand in the United States. The stated strategy involves expanding its lineup and retail locations. While this is probably very exciting to those who recall driving any model equipped with the 4G63 engine, it might be wise to temper expectations. The changes being floated are relatively modest, with this being the first step in what could eventually become something bigger for the brand.

That said, the company appears to be serious about setting things right inside America and may actually be in a unique position to pull this off.

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Driving Dystopia: Eight Automakers Accused of Lying About Customer Data Protections

Legislators have accused several automakers of betraying their customers by going back on an earlier pledge to protect their data. The brands stated during a congressional inquiry that they would provide information to government officials upon their request, despite having previously signed onto the Consumer Privacy Protection Principles in 2014 where they vowed only to hand over customer data when given a formal court order or search warrant.

This has resulted in Senators Ron Wyden (D-OR) and Edward Markey (D-MA) asking the Federal Trade Commission (FTC) to launch a formal investigation on the grounds that the companies have engaged in deceptive tactics that misrepresent what they’re actually doing.

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Ford Launches New Dealer Training Program With A.I. Integration

Ford has announced its new dealership training platform for the United States, noting that it will utilize artificial intelligence to better familiarize sales teams with product knowledge, corporate history, while likewise making them better at engaging with customers.

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Southern Unionization Remains An Uphill Battle As Governors Caution Against UAW

With the United Automobile, Aerospace and Agricultural Implement Workers of America International Union (UAW) seeking to expand in the Southern United States, Republican governors have started to condemn the action on the grounds that it would be detrimental to the economy. Governors in Alabama, Georgia, Mississippi, South Carolina, Tennessee and Texas released a joint statement against the UAW shortly before Volkswagen workers in Chattanooga, Tennessee, were supposed to begin voting on whether or not to unionize.

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Stellantis Investors Fume Over CEO Pay Amid Job Cuts, Plant Closures, Supplier Strife

Stellantis CEO Carlos Tavares’ pay increase has annoyed a subset of shareholders as the automaker positions itself for more layoffs and attempts to shift the production of electric vehicles to countries where labor is cheaper. Meanwhile, the automaker's unwillingness to renegotiate contracts with suppliers had created additional tension with its business partners.

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U.S. Traffic Deaths Declined in 2023 But Remain Historically High

The National Highway Traffic Safety Administration (NHTSA) has announced that traffic deaths declined by 3.6 percent in 2023. While this is good news, the United States continues seeing per capita vehicle fatalities at the highest rate witnessed since the mid 2000s.

In 2023, the NHTSA reported 40,990. This is in contrast with the 42,514 on-road deaths cited for 2022. However, the U.S. witnessed a fairly staggering decline in vehicular safety starting around 2015 and we’re still seeing metrics that would be considered high from before that period.

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Baltimore Bridge Collapse Has Major Implications for Automotive Sector

A cargo container ship exiting the Port of Baltimore collided with the Francis Scott Key Bridge early Tuesday morning. You’ve undoubtedly seen the footage by now, as well as the rampant speculation about what happened. As of now, nobody seems to know the full details of the incident but the ramifications should be relatively easy to predict. As a major shipping corridor for the United States, losing access means supply chain bottlenecks.

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Bentley CEO Jumps Ship for Aston Martin

Bentley's former CEO Adrian Hallmark has broken with the company after making remarks that sales were down due to wealthy people buying fewer luxury products over concerns that it might upset poorer people living in those markets. That’s paraphrasing and his words were chosen much more carefully. However subsequent clarification from Bentley suggested that some markets were “experiencing continued economic and political difficulty” that would dissuade “showing displays of wealth.” It didn’t play well in the media and Hallmark has reportedly left the brand and since taken up with Aston Martin.

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Why Did Trump Propose a 100-Percent Tariff on Mexican Auto Imports?

Earlier this week, Donald Trump suggested that he would impose a 100 percent tariff on select automobiles manufactured in Mexico — sending the industry into a minor tizzy.

Having done some digging into the matter, Trump only appears to be targeting Chinese vehicles being manufactured south of the border. The statement was made during the “Buckeye Values PAC” rally in Dayton, Ohio, and comes after Chinese automaker BYD announced plans to build a production facility in Mexico. While most of the resulting vehicles are assumed to be electric, BYD has stated its intention is not to sell them within the United States.

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Report: Lithium Americas Breaks Ground in Nevada Mining Operation

Lithium Americas has broken ground on its Thacker Pass mining operations, potentially opening the door to what some are calling the largest lithium deposit in the entire world. However, it’s estimated to be another three years before refinement takes place and the materials can be adapted for use in battery powered products — including all-electric vehicles.

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Driving Dystopia: Automakers Are Selling Your Driving Data to Insurance Companies

A recent report from The New York Times has accused automakers of selling customer driving data to insurance firms. While this is something many drivers had already been made aware of since the implementation of connected vehicles, the outlet claims that the amount of data has ramped up to a staggering degree. Not only is the amount of data being shared staggering, so is the specificity and degree to which it’s impacting people’s insurance rates.

The report focuses on LexisNexis’ “Risk Solutions” program formerly dedicated to keeping track of accident reports and moving violations. However, the division has expanded dramatically over the years and now oversees just about every scrap of relevant data modern vehicles can accumulate about you.

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What Kind of Cars Do Women Actually Want?

On International Women’s Day, the Kia EV9 was announced as the “Supreme Winner” of the Women's Worldwide Car of the Year (WWCOTY) 2024. However, saying that this is the vehicle women most desire — let alone are willing to spend money buying — is probably a stretch.

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Self Driving Probably Won’t Improve Until Artificial Intelligence Does

Following yesterday’s article about the IIHS suggesting the implementation of driver-monitoring as a way to mitigate lackluster advanced driving systems, many readers asked why automated driving still seemed so far behind in terms of development. After all, we have had companies promising the sale of commercially viable autonomous vehicles for years. But companies are nearly half a decade behind schedule with a public that has almost completely lost faith in the program.

What happened?

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Senate Bill Seeks to Tariff Chinese Vehicles Out of Existence

This week, Senator Josh Hawley (R-MO) is introducing legislation to increase tariffs on imported Chinese vehicles this week with the stated goal of dealing with the “existential threat posed by China.”

The bill seeks to raise the base tariff rate from 2.5 percent to 100 percent, including vehicles owned by Chinese-based automakers that are assembled in places like Mexico. With Chinese exports already under a 27.5 percent tariff, the changes would effectively make those products prohibitively expensive.

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Report: U.S. Prepping $540 Million for SK Group Semiconductor Factory in Michigan

The United States Department of Energy has confirmed plans to loan $544 million to South Korean tech conglomerate SK Group under the conditions it be used to expand semiconductor production in the Midwest. Finances have been earmarked for a facility operated by subsidiary SK Siltron CSS to expand a plant located in Bay City, Michigan, which had previously expressed plans to build more chips.

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  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
  • ToolGuy A deep-dive of the TTAC Podcast Archives gleans some valuable insight here.
  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
  • Lou_BC I was looking at an extended warranty for my truck. The F&I guy was trying to sell me on the idea by telling me how his wife's Cadillac had 2 infotainment failures costing $4,600 dollars each and how it was very common in all of their products. These idiots can't build a reliable vehicle and they want me to trust them with the vehicle "taking over" for me.