Join the Club: Nissan Suspends U.S. Production

Steph Willems
by Steph Willems

Joining a growing list of automakers, including — as of Wednesday — the Detroit Three, Nissan has announced it will cease production in the United States.

While an automaker with falling sales and bloated inventory isn’t likely to find itself in a car-less position when production resumes, those same elements spell nothing good for a company that was already in dire straits before the pandemic hit.

Production ends on March 20th, with the automaker’s four American plants (in Tennessee and Mississippi) not expected to come back online until April 6th.

“The company is taking this action to boost containment efforts where possible around the COVID-19 coronavirus,” the company said in a statement. “Currently, there are no confirmed cases of COVID-19 coronavirus at any Nissan facility. Areas deemed business-essential will operate with enhanced safety measures.”

On Wednesday, Ford, General Motors, and Fiat Chrysler announced temporary shutdowns of all U.S. assembly plants, with Honda joining the fray nearly at the same time.

Before coronavirus became a household word (and fear), Nissan found itself on the hunt for any and all cost-saving measures — everything from vastly reduced travel budgets to worker furloughs. Revamped models appeared with fewer trims and build configurations. The manual transmission is all but dead. While the automaker’s global sales suffered greatly over the past couple of years, North America remains a chief focus for newly minted CEO Makoto Uchida.

Uchida has stated that if he can’t reverse the company’s trajectory in short order, he’ll happily accept his termination. However, coronavirus represents a wrench thrown into the gears.

Last month, Nissan unveiled an earnings report that was anything but praiseworthy, slashing its profit forecast at the same time. The automaker’s U.S. sales fell 9.9 percent in the U.S. last year, with premium division Infiniti showing the larger customer exodus (more than 21 percent).

With COVID-19, at least Nissan can say it isn’t alone in its misery.

[Image: Nissan]

Steph Willems
Steph Willems

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 26 comments
  • Thelaine Thelaine on Mar 19, 2020

    The hits keep coming. We have done this to ourselves and have no one else to blame. The pain is going to be immense. We need to stop this madness. People need to go back to work. Kids need to be in school. Isolate the vulnerable. Everyone else take normal precautions. We need to demand a halt to this economic suicide.

    • See 23 previous
    • Inside Looking Out Inside Looking Out on Mar 19, 2020

      "People need to go back to work. " No it is good. We will have free medical care, free college, free food, free income and nobody will have to suffer from long commute every day. I like it.

  • Redgolf Redgolf on Mar 19, 2020

    And STOP THE TOILET PAPER HOARDING!

  • 1995 SC I wish they'd give us a non turbo version of this motor in a more basic package. Inline Sixes in trucks = Good. Turbos that give me gobs of power that I don't need, extra complexity and swill fuel = Bad.What I need is an LV1 (4.3 LT based V6) in a Colorado.
  • 1995 SC I wish them the best. Based on the cluster that is Ford Motor Company at the moment and past efforts by others at this I am not optimistic. I wish they would focus on straigtening out the Myriad of issues with their core products first.
  • El Kevarino There are already cheap EV's available. They're called "used cars". You can get a lightly used Kia Niro EV, which is a perfectly functional hatchback with lots of features, 230mi of range, and real buttons for around $20k. It won't solve the charging infrastructure problem, but if you can charge at home or work it can get you from A to B with a very low cost per mile.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh haaaaaaaaaaahahahahahahahaha
  • Kjhkjlhkjhkljh kljhjkhjklhkjh *Why would anyone buy this* when the 2025 RamCharger is right around the corner, *faster* with vastly *better mpg* and stupid amounts of torque using a proven engine layout and motivation drive in use since 1920.
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