#FordMotorCo

It appears that a presumed rough patch in Ford and Volkswagen’s relationship is over, now that The Wall Street Journal is reporting on VW preparing a nearly $2-billion investment into the Blue Oval’s autonomous development unit, Argo AI.

Earlier this month, claims arose that negotiations had reached an uncomfortable crossroad, with Volkswagen balking at Ford’s proposed admittance fee. Under the new deal, VW would set aside $600 million as an equity investment into Argo — acquiring half of the business in the process — followed by subsequent investments totaling $1.1 billion for the subsidiary’s research and development efforts.

Ford’s upcoming EV is a contentious model, despite how little we know about it. Intended to help bring the automaker into the brave new world of electromobility, it also leans upon the brand’s heritage by being a “Mustang-inspired” performance crossover. Whether you’re totally behind the idea or want to stand directly in its path in a Tiananmen-style showdown, its existence will change the company at least as much as axing its traditional car lineup will.

Europe invented the hot hatch, so perhaps it’s fitting that the Ford Focus ST lives on in that market. But we’d be lying if we said we were happy about it — especially after hearing just how good the next-generation model is shaping up to be. While Ford nixed the model in North America, part of its decision to prioritize high-margin crossovers and pickups, it continues perfecting the model for customers in other parts of the world. By our estimation, there’s real headway being made.

Available as a five-door hatchback and a real-deal wagon (available later), the 2019 Focus ST receives a version of Ford’s 2.3-liter Ecoboost turbo boasting 276 horsepower and 310 lb-ft of torque. Alternatively, there’s a 2.0-liter diesel option tuned to 187 horsepower. While we can’t speak to the diesel model, the gasoline variant should be a hell of a lot of fun. The old ST certainly was, and the new Euro-spec Ford tacks on an additional 25 horsepower and 40 foot-pounds.

Hoping to minimize development costs, Volkswagen Group and Ford Motor Co. recently forged an automotive alliance. Collaborative projects officially include commercial vans and pickup trucks, though the duo are also said to be working together on electric and autonomous vehicle development. Unfortunately, trouble in pinning down the details has slightly soured the relationship.

Through the alliance, Ford could make use of VW’s MEB platform, aiding its plan to roll out a myriad of electric cars in the coming years, while Volkswagen would have access to the Blue Oval’s autonomous unit, Argo AI. But the Germans reportedly aren’t interested in paying what Ford’s asking.

Ford Motor Company has reportedly informed British Prime Minister Theresa May of its tentative plan to move out of the United Kingdom. The automaker explained the situation to May during a private call with business leaders tasked with assessing how Brexit might impact the economy. Ford said it was already preparing to move its facilities — which include two engine plants, a transmission factory, and an R&D center — abroad.

With the European Union and British government still unable to establish trade terms, automakers are having a panic attack. Ford later told Reuters that a no-deal Brexit would be catastrophic for its European-based businesses, citing earlier claims that it would cost the manufacturer up to $1 billion.

Argo AI, the Pittsburgh-based firm Ford pumped $1 billion into and handed responsibility for educating its self-driving vehicles, just received a go-ahead for testing in the State of California. The company gained a testing permit from the California Department of Motor Vehicles on Tuesday, making its autonomous trials perfectly legal on public roads.

Ford’s current trajectory has its autonomous vehicles entering the commercial market by 2021. That’s two years after General Motors promised to do the same. However, recent events cast doubt over whether GM will be able to meet its self-imposed deadlines (some of which dictate future investments from its partners) and start mass production of computer-controlled cars by the end of this year. It’s not just GM that’s having trouble, either. A critical look into autonomous development shows many companies are struggling with advancing the technology to a point that would make it commercially viable.

The Blue Oval might be better positioned in the autonomous race than initially presumed.

Last year, Ford announced its intent to develop a rewards program aimed at keeping customers engaged — while also making it worth their while to stick with the brand for their next purchase. While customer rewards are old hat, regardless of industry, automakers are busy devising new ways of using the venerable marketing theory to improve customer retention. It’s an urgent gambit, given today’s cooling market.

General Motors launched its “My GM Rewards” loyalty program in 2018, using a points-based system to reward customers who use OnStar’s new services, purchase a new vehicle, or service an older one. Those points can then be redeemed, knocking some cash off a subsequent GM purchase. Meanwhile, Honda previewed “Dream Drive” at the recent Consumer Electronics Show — a concept with its own redeemable points system (one that incorporates some potentially unsettling gamification within the app).

While Ford’s FordPass-based efforts appeared similar, it wasn’t until this month’s North American Dealers Association (NADA) meeting that the automaker was willing to flesh it out.

Ford is currently on the road to electrification. Right now, the manufacturer is working on an electric crossover based on the Mustang and a new hybrid powertrain. But it hasn’t been particularly forthcoming when it comes to sharing its industry secrets with the public.

Fortunately, an application filed with the United States Patent and Trademark Office could give us a glimpse into what Ford’s cooking up. While technically filed in July of 2018, the document was officially published just last week and quickly located by the patent-sniffing dogs from our sister site, AutoGuide, showcasing a “twin motor drive system” for hybrid vehicles. The accompanying diagram clearly shows the system mated to a V8, but the filing seems to suggest that the setup could operate with any engine that’s mounted longitudinally.

Ford’s chief executive, Jim Hackett, told employees Thursday evening that 2019 cannot be a repeat of last year.

“2018 was mediocre by any standard,” Hackett said in an email to employees. “Yes, we made $7 billion last year. But think of it this way: this represents a 4.4 percent operating margin, about half what we believe is an appropriate margin. So we are aiming for much closer to $14 billion.”

Despite being at the helm of The Blue Oval for nearly two years. Hackett’s Ford continues to endure a slipping share price and a market cap of 34.5 billion — substantially less than General Motors’.

“I become mad for a short time. Likely mad at myself, but also because I know we are better than that,” the CEO said of Ford’s current situation. “I know that our competition hasn’t been better than us by magic.”

Remember Mark Fields, the former Ford CEO who was forced to retire due to an inability to manifest his vision of the company’s future in a timely manner? Well, it’s starting to look like Wall Street needs another sacrificial lamb. Ford’s current chief executive, Jim Hackett, appears rather appetizing.

Despite promises from company chairman Bill Ford that the automaker would see swifter decision making under Hackett, it hasn’t felt all that differing from the company’s Fieldsian days. There’s still a strong emphasis placed on transforming Ford into a mobility company with no obvious path on how to get there. While it might be a little unfair of us to slam Fields or Hackett for their inability to accurately map out the future like some mythical sage, investors expect exactly that. As a result, Ford’s stock price has continued to tumble.

As previously reported, vehicle certifications have been suspended during the current government shutdown. While this is normally a non-issue, the extended length of this federal deferment is starting to spook automakers.

Fiat Chrysler has already bemoaned the situation, as it’s currently waiting for the Environmental Protection Agency to approve its Ram Heavy Duty pickups. While the situation hasn’t become truly dire, other automakers have begun expressing concerns of their own.

On Thursday, Ford announced preliminary details of a plan that will ultimately erase thousands of European jobs in an attempt to return the business to profitability. The decision comes after several reports indicated the automaker’s restructuring program will be particularly hard on the region.

The plan now officially includes a slimmer product lineup, which is likely to result in the shuttering of several facilities. The manufacturer also announced a “leveraging” of existing relationships — specifically referencing a potential alliance with Volkswagen Group that would help support Ford in that market.

“We are taking decisive action to transform the Ford business in Europe,” explained Steven Armstrong, group vice president and president of Europe, Middle East and Africa. “We will invest in the vehicles, services, segments and markets that best support a long-term sustainably profitable business, creating value for all our stakeholders and delivering emotive vehicles to our customers.”

What does Ford think it needs to do to achieve a 6 percent operating margin in Europe? Read on.

If you’re of a certain age, you’ll probably recall the Ford Shelby GR-1 Concept revealed at the 2005 North American International Auto Show after a brief stint as a clay model. Having already introduced the Shelby Cobra Concept as the hypothetical successor to the American roadster inspired by the original AC Cobra in 2004, Ford wanted a follow-up. The end result was the GR-1, which bore a striking resemblance to one of the best-looking cars ever assembled — at least from this author’s perspective: the Shelby Daytona.

Unfortunately, Ford never built the GR-1, as it was tied up finalizing the first-generation GT. We thought we’d never see one on the streets but, as it turns out, we were wrong. Superformance, an aftermarket company based in Irvine, California that specializes in vintage Ford race replicas or continuation cars, has picked up the torch.

Relaunching the Bronco is a no-brainer for North America. With credits like Longmire and the O.J. Simpson police chase under its belt, there is just too much buzz around the model not to bring it back. Unfortunately, the rest of the world doesn’t have the same rich history with the vehicle — leaving them in the lurch.

The 2020 Ford Bronco will be left-hand drive only, not a global sensation, according to Ford Australia.

As part of Ford’s massive restructuring plan, which is said to focus primarily on its European assets, the automaker will end assembly at its Blanquefort transmission plant in France next year. Its 850 employees will now have to find gainful employment elsewhere by August.

However, there was a brief glimmer of hope after transmission supplier Punch Powerglide (encouraged by the French government) launched a bid to purchase the facility and rescue it from being shuttered.

“Despite thorough and rigorous talks over the past nine months, and the best efforts of both sides, the plan put forward by the potential buyer presents significant risks,” Ford said in a statement. “We do not believe that the prospective buyer’s plans offer the level of security or protection, or limit the risk of possible future job losses, that we would like for the employees.”