#FordMotorCo

As part of Ford’s massive restructuring plan, which is said to focus primarily on its European assets, the automaker will end assembly at its Blanquefort transmission plant in France next year. Its 850 employees will now have to find gainful employment elsewhere by August.

However, there was a brief glimmer of hope after transmission supplier Punch Powerglide (encouraged by the French government) launched a bid to purchase the facility and rescue it from being shuttered.

“Despite thorough and rigorous talks over the past nine months, and the best efforts of both sides, the plan put forward by the potential buyer presents significant risks,” Ford said in a statement. “We do not believe that the prospective buyer’s plans offer the level of security or protection, or limit the risk of possible future job losses, that we would like for the employees.”

This time last year, Lincoln was busy promoting its Experience Centers — storefronts that promote the brand and its products, but don’t serve as active dealerships. Then, in August, it asked around 80 Ford/Lincoln dealerships to commit to building separate Lincoln-only facilities by July. It was an attempt to elevate the premium brand by making it appear more exclusive, akin to what Cadillac attempted with Project Pinnacle and what Hyundai Group wants to achieve with Genesis.

Unfortunately, all of these programs garnered a “mixed response” from dealers. Many complained that the cost of building a separate showroom for higher-end models is prohibitively expensive. That has also been the case with Lincoln. The California New Car Dealers Association even wrote Ford Motor Co. last month, asking it not to punish storefronts that fail to divide their facilities, and it looks as though the automaker has acquiesced.

Ford Europe announced it had shuffled its leadership on Friday as part of a larger restructuring plan, appointing executives in Germany and the United Kingdom to oversee “ Sprint to 6 Reset and Redesign.” The strategy seeks to achieve a 6 percent EBIT (earnings before interest and taxes) margin, investing only in products and services that it believes best support long-term, sustainably and profitable business.

“Ford is implementing key leadership and organizational changes to improve the fitness and agility of its European operations as it undergoes a fundamental reset and redesign of its business,” the company said in an announcement that emphasized creating operational agility.

While the full scope of the plan has yet to be announced, layoffs and factory closings seem highly probable. Ford said announcements concerning the details of the restructuring are expected between now and the beginning of 2020. Europe is expected to be the primary focus during the initial months, however. Ford Europe lost nearly $250 million in the third quarter of 2018, significantly worse than it managed in 2017. The company now expects to see a net loss for the region this year.

Earlier this week we mentioned that Ford’s restructuring plan might closely mimic General Motors’ strategy — resulting in widespread job losses. That theory was backed by an analysis from Morgan Stanley, which presumed the Dearborn-based automaker is likely to surpass GM in terms of layoffs, based on how much each intends to free up. Back in July, Ford said it would spend roughly three to five years on its $11 billion restructuring. All told, the financial services company believes the Blue Oval might shed at least 25,000 positions.

In the report’s wake, Ford CEO Jim Hackett is urging everyone not to panic. On Tuesday, he said Ford never provided numbers to Morgan Stanley analyst Adam Jonas, who estimated the significant employee reduction just one day earlier.

Ford’s decision to abandon sedans and non-utility hatchbacks is quickly coming to a head. While the choice rubbed many of us the wrong way, we attempted to view the situation through the lens of business and urged everyone not to panic if they wanted to purchase a Fusion or Focus sedan before they were all gone.

While we’re still not going to tell you not to panic, you might want to start making some moves if you’re still interested. Michael Martinez, Automotive News’ go-to guy for all things Ford, just claimed that the automaker only has about 12,000 Focus sedans left in its inventory.

Not to be outdone by Toyota’s announcement of an all-wheel drive Prius at the Los Angeles Auto Show, Ford issued a teaser promoting the most capable variant of one of its own iconic models — the Mustang Shelby GT500.

However, the car isn’t coming to LA. According to Ford’s social media accounts and a new display in California, the vehicle won’t be on display until January 14th of 2019. As you might have guessed, that’s in the midst of the North American International Auto Show.

These days, every automaker is in the midst of a metamorphosis, eager to emerge from their chrysalis as a “mobility company.” Even brands that don’t seem bent on completely revolutionizing their business model now use the term in reference to themselves.

Ford, which has positioned itself as a mobility company ever since Mark Fields was steering the ship, is among those pushing the narrative the strongest. Fields may have been fired for having a lofty, tech-focused vision that couldn’t charm investors, but much of it carried over to Jim Hackett’s tenure as CEO. Ford desperately wants to be seen as a cutting-edge nameplate.

However, the assumption among industry experts is that it’s lagging behind General Motors in terms of autonomous driving, electrification, and the ability to tap into alternative revenue streams. We sometimes wonder how accurate those assumptions are.

Volkswagen AG and Ford Motor Co. continue to become more chummy with each passing day. They may even be on the cusp of sittin’ in a tree, K-I-S-S-I-N-G.

After signing a Memorandum of Understanding in June, executives are now hinting at widespread collaboration. Ford wants help in Europe and Latin America, areas awash in a sea of red. Volkswagen wants a piece of Ford’s self-driving technology, while the pair would work together on electric vehicles, according to recent reports. It’s worth noting that Ford, which has proven more open in discussing the matter, previously said nothing would be off the table if the two joined forces.

The most recent update concerns VW’s proposed investment in Ford’s self-driving partner, Argo AI. While both companies are dead set on a future of “electro mobility,” both fall short in critical areas.

Wages may have stagnated, but companies know they can still curry the public’s favor by other means. Because corporations aren’t people, despite the government saying otherwise, they can’t really be good or evil. This frequently results in meaningless pandering, perplexing business decisions, or disingenuous marketing that pushes an empty moral narrative in an attempt to bend to rampant social pressures. Still, it occasionally leads to those in charge making a decision to do the right thing and getting some deserved praise.

Ford Motor Co. is significantly expanding the amount of paid time off available to new parents among its salaried workforce in the United States.

Ford Performance hooked up with drifter Vaughn Gittin Jr. and his RTR Vehicles team to produce a rather curious offspring. Their love child, the Series 1 Mustang RTR, pays homage to the track car that inspired it while attempting to remain grounded in the world of daily driving.

The limited-edition model (package, really) can spawn from any Mustang GT or EcoBoost equipped with Performance Pack 1 and is said to be trackworthy, but it seems like it’s not sacrificing many of the sport coupe’s streetable characteristics to get there. An interesting choice, considering we’ve seen loads of amateur drift cars that don’t even have bumpers or carpeting.

For the most part, the major benefit of brand loyalty is not getting into an argument with your family members at the dinner table. Grandpa worked for General Motors, Dad buys Chevy exclusively, and you decided not to buck the trend. You even bragged about Aunt Beth helping you get a sweet deal on that new Malibu, while everyone nodded in approval between bites of turkey.

However, there are more tangible rewards for sticking with a singular auto brand. Now that the Western market has surpassed peak growth, manufacturers know that it’s going to be a lot harder to reel in new customers. They’ve decided to shift tactics by offering incentives to existing customers in the hopes that they won’t leave them the next time they need a fresh vehicle.

Ford Motor Co. is blaming Donald Trump’s commodity tariffs for elevating U.S. steel prices higher than any other market on the planet. Regardless of your opinion on the president’s policies (the economy is reportedly booming), it’s a little hard to rebuff Ford’s criticisms on this one. The automaker’s now going straight to the source in an attempt to remedy the situation.

Trump hasn’t gone easy on Ford. He spent a large portion of his presidential campaign coming down on the automaker over its plan to move small-car production to Mexico. However, the company’s about-face proved a short-lived victory — it ultimately decided to stop selling cars altogether. This was followed by Ford’s cull of the upcoming Focus Active in North America after Trump’s 25 percent levy on Chinese-built vehicle made the introduction impossible (and unprofitable).

The 2019 Ford Ranger isn’t on sale yet, but the automaker’s already busy gearing up — literally— to ensure it squeezes every possible dime from it. It’s a practice Ford is especially skilled at. Don’t forget that this is the company that can spruce up a $35,000 F-150 SuperCrew and sell it as a luxury model costing more than twice as much to completely satisfied customers — and that’s before anyone taps into the pickup’s comprehensive accessories list.

While its midsize offering was obviously destined to be less expensive than its F-Series stablemates, Ford also hasn’t been quite as aggressive with its pricing between trims. The Ranger Lariat isn’t anywhere near twice the price of the base LT. But once you start configuring (Ford’s been letting customers do this online for a couple months now), you’ll notice that the Ranger is subject to a sizable number of desirable equipment packages. And they’re only the tip of the iceberg, if this new accessories leak is to be believed.

Ford confirmed the assembly locale of its F-150 Hybrid this week, saying the electrified pickup would not stray from its aluminum-bodied brethren. The hybridized F-Series will, unsurprisingly, go into production at the Rouge’s Dearborn Truck Plant in 2020, with additional (non-hybrid) production handled by Ford’s Kansas City Assembly.

The automaker made the announcement as part of its 100th anniversary celebration of the River Rouge Complex. While that left the F-150 proclamation a little light on details, Ford previously said the model would probably not be a plug-in hybrid, but would boast outlets for electrically powered tools/devices — functioning as a mobile generator. However, the announcement itself focused primarily on celebrating the Rouge’s centennial.

The National Association of City Transportation Officials (NATCO) has joined Ford, Uber and Lyft to work with the data platform SharedStreets to glean a better understanding of America’s infrastructure. Their collective goal is to “make it easier for the private sector to work with cities around the world and leverage data to improve urban mobility.”

That means different things to different companies. For Uber and Lyft, aggregate data on passenger pickups and drop-offs could be useful in deciding where to deploy their vehicles. The information could also prove helpful in telling city planners how to best manage traffic patterns. Uber also said it would track speeders and what on types of roads people are more apt to drive dangerously.