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Changing Trajectory: In Giving Lincoln Its Own Space, Can Ford Combat the Wandering Eye?
My father has historically been a Ford man. Despite numerous forays into Chevrolet, Chrysler, Volkswagen and Toyota, he has always returned to the Blue Oval when the time came to purchase a keeper. Other nameplates came and went, receiving slightly less attention, but there was always at least one well-maintained Ford in the garage. As a result, I became familiar with dealerships using the suffix “Ford Lincoln Mercury” at a very young age.
For me, it was an opportunity to ogle the fancier sedans my father claimed didn’t make financial sense. “It’s the same car,” he would always say. “This one just costs more.”
When you’re eight and have nothing to distract yourself with other than the swizzle sticks you stole from the coffee area, fatherly advice has a way of sinking in. I’ve often wondered why automakers would even dare place their premium offerings so close to their less-expensive models. But times have changed.
UAW Counting Strike Votes As Contract Negotiations Continue
The United Automobile Workers are tallying strike votes as union leadership decides which contract terms are worth fighting over. While this is par for the course in any contract negotiation with General Motors, Ford, or Fiat Chrysler Automobiles, this year’s talks have been mired in scandal and economic uncertainty.
Despite the continued strength of the U.S. economy, the automotive industry has been busily preparing itself for a global recession — encouraging quite a bit of restructuring over the past year. Meanwhile, the UAW finds itself the subject of a federal corruption probe that has severely undermined its credibility. We know that at least one automaker, Fiat Chrysler, was actively bribing union officials. Following the recent conviction of the former head of the union’s FCA Department, Norwood Jewell, General Motors has also been implicated.
Shareholders No Longer Riding Shotgun, Say American Automakers
This week, General Motors CEO Mary Barra and Ford CEO Jim Hackett were among 181 corporate executives claiming their companies need to do more than just deliver value to shareholders. If you just blacked out, we’ll reiterate — chief executives around the country are suggesting businesses need to do more than pad their share price.
We’re wondering why the sudden change of heart.
Ford Recalls 100,000 Sedans Over Seatbelt Pretensioners
Ford may be phasing out the Fusion and Lincoln MKZ sedans in the near future, that doesn’t mean you won’t see some the next time you’re visiting the dealership. Last week, the company announced a recall of 103,374 vehicles in the United States, 4,002 in Canada and 1,023 in Mexico due to bunk seatbelt anchor pretensioners.
According to the notice, increased temperatures generated during deployment of the driver or front-passenger pretensioner could degrade the tensile strength of the cable below the level needed to effectively restrain an occupant.
With Its Purpose-built Comeback Car, Lincoln Aims to Dethrone Cadillac
We’re not going to sugarcoat it — Cadillac routinely bests Lincoln in terms of sales. General Motors’ luxury marque constantly carves out a larger portion of the domestic market and has managed to make global inroads Ford’s premium division has not. For example, Cadillac saw 228,043 deliveries in the People’s Republic of China last year. Lincoln only saw 55,315.
However, the race at home is much closer. Last year in the United States, GM shipped 154,702 premium-badged cars to Ford’s 103,587. But Cadillac has been losing ground in North America while Lincoln has remained comparatively stable, slowly rebuilding its strength. Cadillac may still outsell Lincoln overall, but the gap is beginning to narrow.
Ford and GM Prep for Economic Hardship
With another global recession looming on the horizon, executives at General Motors and Ford are busy touting the merits of being prepared. On Tuesday, the financial heads of both automakers were present at a J.P. Morgan Conference in New York to explain the steps being taking to mitigate economic disaster.
While financial hardship is not yet a guarantee for the United States, the ongoing trade war with China has impacted the cost of doing global business. Likewise, most sizable automotive markets are either underperforming or have surpassed peak growth levels. Depending upon the severity of the anticipated recession, GM claims its “downturn planning” could include postponing non-essential capital expenditures and shifting toward lower-priced automobiles.
Not Quite a Recall: Ford Extends Transmission Warranty for DSP6
Ford took some heat after reports emerged that it was well aware of the issues plaguing the PowerShift transmission found in third-gen Focuses and sixth-gen Fiestas. While the automaker has issued numerous recalls on the vehicles in question, the transmission was never officially included. Instead, Ford provided impacted owners with extended warranties on the problematic DSP6 tranny and issued a software update.
Hoping to quell public outrage, the manufacturer said on Wednesday that it will stretch the warranty on certain 2014-16 model year Focus and Fiesta vehicles by two years and 40,000 miles. It also announced that software updates are incoming for customers who found the six-speed dual clutch a nonstop headache. While not quite a recall, it puts Ford on the hook for transmission repairs some customers had to pay for out of pocket.
Ford Testing New Storefronts in Shopping Malls
With the American public growing less inclined to visit car dealerships, Ford Motor Company is toying with an interesting solution — setting up shop in your local mall. The concept will be similar to the storefront Jake and Elwood crash through in The Blues Brothers after noticing “ the new Oldsmobiles are in early this year.” It’ll be small, limited to a couple of showroom models, and will serve as a satellite for local dealerships.
However, shopping malls aren’t nearly as popular as they were in the 1980s. Back then, people actually left the house to do their shopping. But there’s still hope. Many malls are rebranding themselves as shopping centers and focusing more on experiential services and the kind of goods you wouldn’t want to purchase sight unseen. The rest continue to wither on the vine.
UAW Corruption Probe Continues as Jewell Heads to Prison
Former union vice president Norwood Jewel has become the highest ranking UAW member to be convicted of corruption charges in a federal investigation that has lasted four years and delivered prison sentences for eight people, including Fiat Chrysler’s former labor negotiator, Alphons Iacobelli. You might recall him from to his extravagant spending habits.
The probe amassed evidence showing UAW officials receiving extravagant gifts, private residences, vacations, parties, and even cash furnished by FCA. Bribes, essentially, to help draw union concessions. Investigators looked into claims that high-ranking UAW members received kickbacks after giving business executives contracts to produce union-branded chachkies (shirts, keychains, frisbees, etc) and concerns that union members’ donations to flower funds intended for funeral services were misappropriated by the leadership.
Ford and General Motors are also under the microscope, with both saying they’re in full cooperation with authorities and cannot comment further.
2020 Ford Super Duty's New 7.3-liter V8 Approved for 430 Horsepower
Earlier this year, Ford teased a bunch of updates for its 2020 F-Series Super Duty pickups — including the all-new 7.3-liter V8 the automaker planned on offering.
Timed perfectly to coincide with the exact moment we forgot the motor was supposed to be coming, Ford released some specs this week. They don’t look half bad. Designed to be as hardwearing as possible, despite not being a diesel, the Windsor-built V8 will be made broadly available — making its way inside F-53 and F-59 stripped chassis models and the upgraded E-Series van.
Ford Triples Down on Mobility, Acquires Two Tech Firms
While mobility has placed the automotive industry in a state of minor limbo, manufacturers achieving a major breakthrough may yet ascend to heaven — financially speaking. Ford has promised to deliver robot-driven taxis within a couple of years and expended quite a bit of cash to get there since acquiring Argo AI in 2017. However its autonomous arm, Ford Smart Mobility, has only encountered mixed success. Progress in terms of self-driving has been incremental, with the company shuttering some of the side businesses that explored alternative revenue streams (e.g. Chariot) and losing millions though its software investments.
Disinterested with failure, Ford partnered with Volkswagen Group earlier this year. As part of the deal, VW agreed to dump another 2.6 billion into Argo in hopes that it would accelerate development. Ford said it would be taking things a step further on Tuesday and announced the acquisition of two more tech companies.
Billion-dollar Lawsuit Accuses Ford of Falsifying Pickup Fuel Economy
As if preordained to coincide with Ford’s announcement of its electric F-Series prototype, news of a class-action lawsuit accusing the automaker of falsified fuel economy tests surfaced last night. The suit, filed on Monday in the U.S. District Court for the Eastern District of Michigan by Seattle law firm Hagens Berman, asks $1.2 billion in damages for customers it claims are overspending on fuel.
The legal action piggybacks on the Justice Department’s criminal investigation of Ford’s testing procedures for the 2019 Ford Ranger in April. However, the civil suit also ropes in the F-Series — claiming that customers could spend upwards of two grand in gas they never budgeted for.
Ford Teasing Probable Pickup Emoji [Updated: It's Real]
Ford was teasing a new pickup truck on Tuesday. No, it’s not the Bronco-based one we mentioned earlier in the day. This one is small, really small.
According to Ford’s product communications manager, Mike Levine, more details on this in-development vehicle will emerge later this week. But we already know what it is — an emoji.
Transmission Trouble: Report Claims Ford Knew Focus/Fiesta DSP6 Was Defective
Making a mistake while trying to remedy an earlier one is a routine part of the human condition. We’re imperfect creatures and sometimes the easiest solution after a string of foulups is to just sweep something under the rug and hope nobody ever bothers to look there — even though they probably will. Incredibly, this logic can spread to an entire organization and with roughly the same effectiveness.
Earlier this week, Ford issued a safety recall on select Focuses manufactured within the last decade (1.5 million were recalled previously). But not before becoming the subject of a scathing report from the Detroit Free Press claiming the automaker knew the cars had bunk transmissions and did everything in its power to keep that under wraps in order to continue selling them.
Shelby GT500 Pricing Confirmed – $97.36 Per Horsepower
$73,995 will be the cost of entry for the fastest production Mustang ever made, including destination and the gas-guzzler tax. Fully-optioned, the Shelby GT500 can top $100,000, which also makes it the most expensive production Mustang ever made.
The Mustang6G Forum first published leaked pricing and an order guide for the 2020 Shelby GT500, while Motor Authority has verified the information with Ford. At its base price, the 760-horsepower Shelby GT500 costs comparatively more than either the 797-hp Challenger SRT Hellcat Redeye ($73,440) or the 650-hp Camaro ZL1 ($64,695) — though we don’t yet know exactly how the performance will stack up.
The GT500 will likely make up for the power deficit to the Redeye via better handling, even in widebody form ($79,440). Comparing to the Camaro ZL1 with the track-focused 1LE package ($72,195), the Shelby has 110 hp in hand over its historic rival. Even if it takes the $18,500 Carbon Fiber Track Pack and $1,500 Handling Package to do it, this author is expecting the GT500 will set the new benchmark for outright pony car track performance.
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