#FordMotorCo

Professional wrestler John Cena has settled a lawsuit filed by Ford Motor Company over the sale of his Ford GT for an undisclosed amount. If you’ll recall, the automaker affixed a clause to the purchasing agreement that forbade buyers from reselling the vehicle for 24 months.

However, after the automaker filed its lawsuit, Cena’s legal team alleged there was a legal loophole that allowed for the flip. Since the agreement was not included in the final dealer documents, it speculated there was some wiggle room. Regardless, it doesn’t appear to have been enough to squirm away from Ford’s contract entirely.

We’ve prattled on before about how General Motors sees data mining as its next big business opportunity. While much of our take focused on the risk that customers might lose their privacy and become both commodity and consumer, it would be stupid to suggest it isn’t also a highly lucrative business strategy.

Social media outlets sell your personal information on a daily basis and other industries see potential in that. GM isn’t the only automaker jumping on the bandwagon, it’s simply the one with the most transparent blueprint.

Ford recently opened up about its own data strategy. The company previously announced large investments into data centers, stating its intent to equip 90 percent of its global fleet with modem connectivity by 2020. Ford Smart Mobility was also reorganized earlier this year, an effort that included the acquisition of two tech firms focused on transit data. The automaker split the group to focus on key areas: transportation data, marketing, tech development, and the management of previously established programs like FordPass and Chariot.

Ford obviously had a plan in the works for a while, but we didn’t know exactly what Ford’s execution would look like until now.

Around Ford’s hundredth anniversary, heritage was all the rage. The company had already reintroduced the throwback Thunderbird and the Mustang was returning for the 2005 model year looking as close to the late-1960s units as possible. However, the corner piece of the company’s birthday cake was assuredly the GT40-inspired supercar the Blue Oval had in development.

Getting a little help from Carroll Shelby himself, Ford created the much-hyped car and offered it for sale in 2004 — with the left headlight reading “100” to celebrate the company’s centennial anniversary. Originally priced at $150,000, the first-generation Ford GT can easily go for twice as much on the secondhand market, with superior examples exceeding $500,000 at auction. With prices like that, you probably thought you’d never have an opportunity to own this particular piece of automotive history.

You would also be wrong, because there is a 2005 Ford GT for sale right now that nobody’s bidding on, and it carries an incredibly low reserve.

In 1987, Ford Motor Company published a game for the long-defunct disk operating system universally known as “DOS.” In reality, the software was less of a game and more of a digital showroom that allowed you to demo the company’s 1988 lineup from the comfort of your personal computer. As marketing materials go, you couldn’t have done much better than this for the era, and now it’s a top-rate piece of automotive nostalgia.

Ford Simulator was essentially the car-based equivalent to the CDs distributed by America Online, but before such a thing even existed. The software just had a way of casually showing up and finding its way into your computer room. This was an era when promotional materials were physical and technology had reached a point where the industry could experiment a little.

Tragically, the internet has eliminated this phenomenon like a dog with rabies. You don’t see much physical media at automotive trade shows anymore and any games that include branded models come through publishers that are able to work out a deal with automakers.

However, for almost 10 years, Ford produced a series of computer programs many of us remember fondly — despite being objectively terrible to play.

Ford’s F-150 Raptor is one of the meanest off-roaders you can purchase from the factory and, for the 2019 model year, the automaker’s doing its part to further improve its trail worthiness. Instead of going for visual upgrades that might tempt impulsive shoppers, Ford is sticking with hardware and technology.

The 2019 Raptor will receive upgraded shocks, Recaro sport seats, and a new Trail Control system that allows the pickup to cruise through seriously rugged terrain at low speeds — allowing the driver to focus on steering, instead of maintaining momentum and traction. According to the manufacturer, the system automatically adjusts power and braking to each individual wheel and is functional up to speeds of 20 mph. It also works for hill ascent and descent, even on craggy landscapes.

Ford announced a minor recall for the 2018 EcoSport involving brake fluid reservoir caps and user manuals. While these are technically “faulty” components, they weren’t broken or incorrectly manufactured. They were, brace yourself, European.

The automaker says it isn’t aware of any accidents or injuries relating to the parts — and we would be completely astonished if it had. But the recall is going through anyway because Euro-spec components on an American vehicle is the ultimate taboo for regulators. Parts intended for foreign markets on domestic cars is a sick-and-twisted automotive fetish best left to Anglophiles and JDM enthusiasts.

Following the private sale of his Ford GT, superstar wrestler John Cena found himself looking down the barrel of the automaker’s legal team. Ford had publicized that the chosen recipients of the exclusive model were forbidden from selling it within the first two years of taking delivery. Cena was in breach of contract, or so it initially seemed.

Things became murky when the former “Doctor of Thuganomics” had his legal council point out that the dealer’s sales agreement included no such clause. The matter is now before the courts, with Ford seeking damages and Cena asking for dismissal.

Keeping that in mind, it’s more than a little surprising that another second-generation GT is being offered for sale just a few months later. The vehicle in question is number 48 out of 250 from the 2017 model year — and it’s currently up for auction in Indianapolis.

After a fire that rocked Meridian Magnesium Products of America’s ability to effectively supply automakers, Ford and a handful of other automakers found themselves in trouble. The Blue Oval had arguably the most to lose with its cash cow F-Series trucks seeing production idled for the foreseeable future. Fortunately, there is a ray of hope shining through the fog.

Numerous sources are claiming assembly could resume on the F-150 by this Friday. Previous estimates had Ford’s truck production being stalled for weeks. However plants in Dearborn, Michigan, and Kansas City, Missouri, are believed to resume operations by May 18th. Unfortunately, Ford’s Super Duty pickups at its Louisville truck plant won’t be getting the same treatment. Production for that facility is to remain stalled indefinitely.

As we told you yesterday, Ford announced it will temporarily halt production of the F-150 and Super Duty after a fire at Meridian Magnesium Products of America knocked out a key supplier. While the Blue Oval isn’t the only automaker affected by the supply shortage, as General Motors, Fiat Chrysler, BMW, and Mercedes-Benz also report the likelihood of production interruptions, Ford has the most to lose.

Taking the company’s most profitable vehicle out of the mix for a few weeks is a big deal. During a bad month, Ford might sell around 50,000 F-Series trucks in the United States. But a good month can see around 90,000 deliveries, so an unplanned idle probably has the automaker tugging at its collar a little. Fortunately, Ford currently has a 84-day supply of F-series pickups. That doesn’t mean it won’t feel the pinch if the wait on parts takes longer than expected.

The factory shutdown affects F-150 production at the Ford Kansas City Assembly Plant, which Ford said will last until at least May 14th. Super Duty lines at Kentucky Truck and Ohio Assembly have also shut down. Ford’s Dearborn Plant is expected to go down temporarily in the near future.

So, how far have the ripples spread?

The biggest automotive news story of the last week was Ford’s decision to abandon almost all passenger cars in the North American market. Whether you think it’s a smart business decision as consumers shift toward crossovers or a colossal misstep, you were probably envisioning a gradual phase-out as the company bolsters its domestic truck and SUV lineup for 2022. Well, you thought wrong, because Focus production ends this May.

Fortunately, you’ll have a little more time to snag a Taurus or Fiesta before those models are also killed off. Taurus assembly is slated to end in March of 2019, with the Fiesta murdered a couple of months later. After that, you’ll be stuck with whatever dealers have left on the lot and the venerable Mustang coupe. Americans will also have access to a Focus Active imported from China. But it’s as much crossover as it is hatchback, doesn’t start importing until the middle of 2019, and won’t be available in Canada at all.

We’re always surprised with what counts as a van in Europe. For example, Ford just showcased a new one based on the Fiesta at the Birmingham Commercial Vehicle Show — and it’s kind of wonderful. However, we’re unlikely to see it on our roads. A vehicle like this makes almost no sense for the North American market.

In fact, I can only think of a handful of applications for such an automobile: high-volume pizza delivery, flower delivery, amateur plumber, organ transport, and pet grooming for a business that only takes modestly sized animals. But they would all have to take place in an extremely-dense urban environment to rationalize the use of such a small vehicle. Otherwise, business owners are going to splurge on a proper small van like the Transit Connect.

Way back in 2013, General Motors and the Ford Motor Co. signed an agreement to collaborate on transmissions. The deal stipulated that GM would get access to Ford’s 10-speed automatic transmission, intended for rear-drive applications, if the Blue Oval could have the Hydra-Matic 9T50 nine-speed under development by The General for front-drive models — and everyone would save some money.

However, things didn’t play out as intended. Ford is now saying the nine-speed auto doesn’t provide enough of a fuel economy improvement to justify the added cost and weight of an extra gear. It won’t be using it, at least not in its current form. Instead, Ford engineers have decided to use a trio of transmissions with fewer gears for front-wheel-drive units.

While both Buick and Cadillac have a healthy lead over Lincoln in terms of domestic deliveries, the space between them is far more pronounced in China. At home, Ford moved 111,159 examples of its premium marque in 2017 against Cadillac’s 156,440. However, China’s Caddy sales clocked in at 175,489 last year — a number Lincoln could only muse about in its wildest fantasies.

That’s because Ford exports all of its luxury vehicles to China, while GM tends to build them locally. But the Lincoln brand shows a lot of promise in Asia. Ford moved roughly 80,000 vehicles in the People’s Republic in 2017 and 54,124 of those models wore the Lincoln cross. In theory, if Ford could localize and bolster its product lineup within the country, a higher volume would be all but assured. It’s a theory the automaker intends to test, too.

We appear to be entering into a minor renaissance for modestly sized cars, thanks largely to global influence and technological advancement. The timing couldn’t be better, either — with crossovers usurping more of the market every day, these little scamps need all the help they can get. That’s especially true of small cars with declining sales. Like, say, the Ford Focus.

While the third generation of the model enjoyed a massive sales surge in its rookie season, it’s been losing volume ever since. That’s to be expected of any maturing model, but the Focus went from 245,992 U.S. deliveries in 2012 to just 158,385 in 2017. So Ford is setting up the fourth generation on its new C2 platform, regardless of what country it’s sold in, as well as some big changes in terms of equipment and styling.

However, we’re left wondering how these updates will translate when the model makes it way to North America. The new Focus hits the streets of Europe and China later this year, but won’t arrive in the United States until the second half of 2019, presumably as a 2020 model. That gives Ford time to adapt the vehicle but, with the exception of some powertrain changes, we’re not entirely sure what to expect.

Lincoln is a brand that never fully recovered from the post-recession sales slump. While volume has improved over the last several years, 2017 actually saw a very slight decrease in overall deliveries. That’s a shame, as we’ve seen Lincoln making efforts to turn things around.

Sure, the domestic luxury brand could still stand to distance itself from mainstream Fords a bit more. But Lincoln has stopped attempting to sell Buick-grade luxury at Cadillac prices and seems intent on pursuing more elegant designs. Still, Ford Motor Co. CEO Jim Hackett wants the company’s operational fitness in top form as soon as possible, and getting Lincoln’s overall value up is an important part of that goal.

One way of doing this is by leaning on utility vehicles. Navigator sales have improved dramatically since the fourth-generation model hit dealers and the Aviator seems to hold real promise. But it’s not scheduled for sale until the 2020 model year, which means Lincoln has to do more than just wait around until new and updated SUVs can right the ship.