#FordMotorCo

Ford Motor Company has a lot invested in Europe. While the continent spent decades operating facilities under the lose leadership of Ford of Britain, Detroit acquired direct ownership in 1950. From there it extended its influence dramatically, buying up established European manufacturers near the close of the 20th century. But things haven’t always been good; economic hardships have been par for the course and things haven’t been easy in a long time.

Presently, Ford makes around $75,000 in profit for each of its employees in the United States. In Europe, that number is about $4,300 per worker. While we’re sure that makes domestic line workers feel entitled to a small pay increase, the point is that the profit margins across the pond are pretty slim for Ford.

However, unlike General Motors, the company doesn’t want to abandon the region. The automaker says it’s taking a renewed interesting in figuring how to keep profits up and is avoiding any speculation that it might duck out of Europe entirely. But let’s revisit its hardships over the last decade so we can establish a framework for why Ford is having a rough go of it.

Kudos to Ford for doing the shadowy teaser image correctly this week. While the auto industry has decided darkened teasers are compulsory for all upcoming models, some automakers provide photographs resembling Spın̈al Tap’s Smell the Glove album — so comedicaly dark, they become unintentional parodies of the now popular trend.

But Ford’s photo makes us feel like we’ve seen more of the 2020 Shelby GT500 than we actually have without giving up the goods, allowing us to feel simultaneously satiated and hungry.

It’s the clearest look yet of the forthcoming Mustang model, and our first impression is that it seems really angry about something. The grille is expansive, seemingly occupying frontal real estate from the vehicle’s nose all the way down to the aggressive frontal lip.

Late last year, Ford Motor Company decided to sue professional wrestler and actor John Cena after he decided to sell his GT supercar. Hoping to keep ownership of the vehicle exclusive, the automaker included a clause in the ownership contract that expressly forbade anyone from selling it within two years of taking delivery. Cena decided to flip the vehicle early, causing Ford to go after him in the courts on breach of contract, fraudulent misrepresentation, and unjust enrichment.

His position appeared to be indefensible. Ford’s lawsuit even alleges that John apologized after the automaker took him to task, saying, “I completely understand and as stated am willing to work with you and Ford to make it right.”

However, the winds may have shifted in his favor. Cena is reportedly asking the judge in the case to throw out the lawsuit on the grounds that his contract never included the clause that forbid resale within the first 24 months of ownership.

When Ford launched the Transit Connect in North America in 2009, it was little more than a budget-friendly hauler for small business owners who needed a small van to help with their blossoming flower-delivery service. By the second generation, it received new engine options and became decidedly more passenger friendly, but remained light on features and refinement. Still, if you put a gun to the heads of a lot of car experts and asked them to pick a do-anything small vehicle, the Transit Connect would probably be on their short list.

Updated for its third generation, Ford is further enhancing the model’s versatility and comfort. However, Ford appears to be marketing the Transit Connect toward a very specific demographic — baby boomers.

While we think the Transit van’s smaller sibling probably has a far broader appeal than just the AARP crowd, things like a hip-high slide-in driver seat (with more comfortable foam), plenty of room for the grandkids, and an ultra-low load height do seem like desirable features for aging shoppers. You’d think Ford would market the Connect a viable alternative to crossovers.

The multimillion-dollar corruption scandal involving the United Automobile Workers and Fiat Chrysler Automobiles is starting to cross the line from hubbub to full-on fiasco. Earlier this week, three FCA employees filed a federal lawsuit against the automaker and the UAW seeking hundreds of millions of dollars in damages over allegations that union officials colluded with company executives to influence collective bargaining.

Meanwhile, a recently released plea deal with former FCA labor relations head Alphons Iacobelli implicated former UAW Vice President Norwood Jewell — the man tasked with overseeing the most recent round of contract negotiations with FCA. Iacobelli claims he and other FCA employees transferred hundreds of thousands of dollars in illegal payments to tax-exempt organizations controlled by UAW officials, including Jewell’s Making Our Children Smile Foundation.

After receiving negative attention from various policing agencies over a potential carbon monoxide leak in Explorer-based Interceptor Utility vehicles, Ford is being urged by the Center for Auto Safety to recall over a million vehicles. While the automaker hasn’t yet done so, it hasn’t been sitting on its hands, either. The automaker issued technical service bulletins to service centers, dispatched its own investigative teams to examine police fleets, and said it would work with the National Highway Traffic Safety Administration as the agency conducted a probe of its own.

Ultimately, Ford said the vehicles were safe — attributing the claimed monoxide leaks to aftermarket modifications common on police vehicles. However, it also agreed to examine and repair any Explorer (for civilian or official use) in the hopes of reassuring worried owners. Meanwhile, customer complaints ballooned after news of the story broke.

In July of 2016, the NHTSA had fewer than 200 Explorer-related grievances on file. The Center for Auto Safety claims that number has now grown to 1,400.

Are you an automaker that’s currently producing, or has ever produced, a diesel engine? If so, the odds are pretty good you’ll eventually be sued over its existence. A new lawsuit by truck owners, filed on Wednesday, alleges Ford Motor Company installed emissions-cheating software in F-250 and F-350 Super Duty trucks — built between 2011 and 2017 — to ensure they passed federal testing.

At this point, all of the Detroit Three manufacturers have been accused of some form of diesel deceit. Which makes us wonder how warranted these lawsuits are. Volkswagen’s scandal started when an independent source tipped off U.S. regulatory agencies, but these truck cases frequently begin as class-action suits on somewhat specious grounds.

Ford has been fine-tuning the Lincoln brand for a while now and improving the cars is only half the story. A luxury nameplate needs more than a lineup of quality autos, it needs prestige. Since taking on Matthew McConaughey as its official spokesmodel, Lincoln has witnessed an uptick in sales — growing by 1.6 percent year over year through November 2017 in the United States.

How much of that can be attributed directly to the Oscar-winning actor is up for debate. But you don’t mess with the formula when you start making headway, so Lincoln has decided to press onward with another weird add with him in the driver’s seat of the 2018 Navigator.

If affluent people like one thing, it’s large stores offering heaps of customer service and absolutely nothing to sell. You know the sort of shops I’m referencing. There’s a doorman, a leather couch, and someone who brings you coffee while you browse an inventory consisting of half-a-dozen ludicrously overpriced designer jackets.

A number of premium automotive brands have recently seized on this concept. There are already a handful of luxury brands with physical locations in cities harboring a wealth-intensive populace that offer an ambiance-intensive experience. Not to be outdone, Lincoln has taken that theory the full mile in Newport Beach, California.

While technically a dealership, the Lincoln Experience Center doesn’t sell anything. Instead, it provides patrons with a place to relax and muse about future ownership. There’s a cafe offering complementary coffee, tea, and infused water. Not thirsty? The site also has a “story wall” that provides a rotating collection of artifacts, art, and fashion that somehow relates to the brand. I even found out that they’ll wrap your holiday gifts on December 23rd if you’re in the area. But if you want to buy a car, you’ll have to look elsewhere.

While General Motors has become progressively more brazen in outlining its plans for the future, Ford has kept its cards a bit closer to the chest. We do know both companies have similar long-term goals, but Ford has been (rather wisely) preoccupied, adjusting its fleet to meet global demand and ensuring production flexibilities that should prevent it from being caught off guard by an industry turnaround.

It’s interesting because, a little over a year ago, former Ford CEO Mark Fields was promising a complete evolution of the automaker into something called “a mobility company.” However, it now looks as if GM is the firm making a beeline toward alternative revenue streams and a new business model, while Ford takes a more measured approach.

Ford’s former head of performance car manufacturing, Dave Pericak, is now the engineering director for the automaker’s North American unibody vehicles. While in charge of Ford Performance, the division launched the Raptor, Focus RS, Shelby GT350, and GT. Prior to taking the helm in 2014, he was also the chief engineer of the 50th anniversary Mustang.

Now responsible for mainstream models from both Ford and Lincoln, Pericak’s previous duties will be split between Mark Rushbrook and Hermann Salenbauch. Rushbrook will handle the company’s racing efforts as Salenbauch runs Ford’s production vehicle development.

Practically every automaker seeking to expand its global footprint is courting China right now. Ford Motor Company has already signed an agreement with Anhui Zotye Automobile to set up a $754 million joint venture focused on electric cars in the hopes it can get a head start on the country’s fast-approaching EV mandate.

With so much opportunity for growth, major manufacturers see Asia as a ripening market as North America withers on the vine. With that in mind, Ford has announced plans to launch 50 new vehicles in China by 2025.

Ford wasn’t kidding about wanting to keep ownership of the GT as exclusive as possible. In addition to setting production numbers incredibly low, the company also carefully vetted prospective supercar buyers and made them promise not to resell the vehicle for at least two years.

While atypical of Ford-branded vehicles, clauses like that aren’t uncommon among high-end manufacturers selling an ultra-rare model. But what happens when a customer decides to ignore the contract and flip the vehicle prematurely?

Well, as wrestling-icon John Cena found out, the automaker takes you to court. On Thursday, Ford Motor Company filed suit against Cena in the U.S. District Court in Michigan over breach of contract, fraudulent misrepresentation, and unjust enrichment.

The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn’t a major priority among those in the market for something that can haul bales of hay or a stable of horses.

This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. Ford, which previously lightened the F-150 and outfitted it with a bevy of more economical engines, knows this problem better than most.

However, Ford is pressing onwards. It even intends to bring a hybrid plug-in variant of its ultra-popular pickup to the market in the coming years. But how is it going to market the technology to consumers who are unlikely to care? The company has strategy for that and it’s less reliant on fuel savings than you might expect.

“Ford’s future is not about giving up the car,” Jim Hackett, Ford chief executive officer, exclaimed at the Michigan CEO Summit in Detroit on Thursday. But he promises there will be “no dumb cars in the future.”

The executive was not assuring attendees that Ford has no plans to revive the Mustang II, rather, he was talking about the brand’s continued efforts to press onward into the development of electric, connected, and self-driving automobiles on a global scale. With Wall Street still fixated on tech, it would be surprising to hear any automotive executive say otherwise.