#FordMotorCo

Back in January, Ford provided the preliminary details for its European restructuring plan. The company had been losing money there for years and didn’t want it to be remain a liability as it dumped cash into autonomous research and electric vehicle development. With aims to achieve a 6-percent operating margin within the region, the automaker’s plan to tidy up the business was put into motion.

Thus far, Ford has ceased production at three plants in Russia, cut shifts in Germany and Span (rest in peace, C-Max), and has earmarked additional facilities in France and the United Kingdom for closure. By the end of next year, the automaker expects to have cut 12,000 jobs related to its European operations.

Ford is planning on sharing some big, GT-related news for America’s birthday. On Friday, the company said that it would be making “a special Ford GT supercar announcement” during a dedicated press conference at the 2019 Goodwood Festival of Speed on July 4th.

While that’s the correct date, it’s taking place in the wrong country. But we assume Ford has good reason for that. We’re betting this is some performance-plus variant of the model aimed at achieving enviable lap times. As the Goodwood hill climb is all about the beating a stopwatch, perhaps Ford intends on showing the world what its new car can do.

When Ford unveiled the 2020 Shelby GT500 in January, the automaker claimed it would be the most powerful vehicle it had ever created outside of motorsport applications. With a suggested 0-to-60 time within the 3-second range, we presumed that the Blue Oval would be targeting Dodge’s Hellcat in terms of power and don’t appear to have been far off.

On Wednesday, Ford confirmed that the meanest Mustang’s supercharged V8 will play host to 760 horsepower and 625 lb-ft of torque. The manufacturer is proclaiming it to be the most energy dense supercharged production V8 in the world.

This outlet has frequently made light of Ford’s more imaginative mobility projects, but they’ve spanned the gamut in terms of functionality. While dressing up college students to resemble a car seat in order to test the public’s perception of autonomous vehicles was certainly funny, it also provided some meaningful R&D insight. Meanwhile, Carr-E and the automaker’s lane-keeping bed were little more than comic distractions, outperforming many of today’s hottest stand-up entertainers in terms of laughs per minute.

However, Ford’s latest project deserves to be taken more seriously. It’s both far more useful than what we’ve grown accustomed to and holds far broader implications for society.

As per its $11 billion investment in electrification, Ford intends to have 40 electrified vehicles — 16 of which will be battery-only — on sale by 2022. That includes the widespread hybridization of trucks, crossovers, and SUVs. As towing has not historically been a great strength of hybrids, the automaker is developing a new transmission system it calls “modular hybrid technology.”

The system, which debuts on the 2020 Explorer, is said to incorporate an electric motor, clutch and torque converter to help vehicles deliver superior fuel economy without sabotaging a vehicle’s ability to haul ass or whatever customers choose to hitch up behind the tailgate.

Having already announced plans to cut thousands of jobs in Europe in an effort to stem the region’s ongoing cash hemorrhage, Ford has reportedly begun re-examining the United Kingdom. Initially, the automaker’s restructuring plan involved ending production at a transmission plant in France, killing the C-Max in Germany, and dissolving its Ford-Sollers joint venture in Russia.

While Ford hoped to shed as many employees as possible through voluntary retirement, it acknowledged it would have to fire at least 5,000 people in Germany and an unspecified number of U.K. citizens in March. The company hasn’t settled on a figure, though inside sources claim it should be no more than 550 jobs — all of which should be of the non-manufacturing variety.

With e-commerce being the new hotness for automakers, Ford is busy working to grow FordPass as a service. Though slow to start following its 2016 launch, the company had done a decent job of expanding its utility — it seems every time we speak to someone at Ford, there’s a new feature about to be implemented. One of the biggest upgrades brought Amazon’s Alexa into Ford vehicles as a voice-enabled digital assistant — a feature used by other automakers.

Ford now plans to further expand FordPass (and its partnership with Amazon) by allowing in-car deliveries via Key by Amazon. It also says it will enable customers to order traveling car washes from Spiffy, Rub A Dub and Sparkl — likely to highlight how FordPass and Lincoln Way can be integrated with other apps, hopefully resulting in new business opportunities.

This author absolutely loves Ford Europe’s extracurricular mobility projects, in the same way someone might enjoy Tommy Wiseau’s The Room or watching Orson Welles’ drunken wine advertisements for Paul Masson.

While certainly not as good as the automaker’s noise-canceling doghouse, lane-keeping bed or slow-moving Carr-E puck (my all-time favorite “mobility innovation”), Ford’s new shopping cart isn’t far behind in terms of accidental amusement. It just happens to have enough practical applications to avoid being hysterical.

Automakers find themselves a bit of a pickle right now. The shift towards “mobility” has resulted in high development costs for electric and autonomous vehicles in the midst of stagnating sales growth. There’s also a trade war hurting global demand and impacting supply chains. Ultimately, this resulted in a lackluster Q1 for many manufacturers.

Ford’s situation was symbolic of the industry’s general plight, per its 34-percent decline in net revenue for the first quarter of 2019, but it wasn’t without a warm ray of hope. The company posted a 12-percent increase in earnings (before before interest and taxes) over the same period due to North America’s consistent desire to own SUVs, crossovers, and pickups. Ford’s share price also improved, hitting the $10 mark for the first time since August of 2018 on Friday.

With all that good news, many probably wonder what caused net revenue to climb into the toilet like an overly curious ferret. As it turns out, saving money can be pretty expensive.

Ford celebrated its iconic sports coupe’s 55th birthday at the New York International Auto Show this week by proclaiming Wednesday as “Mustang Day.” But Mustang Day was overshadowed by other nostalgic celebrations taking place at the New York Auto Show, specifically Nissan’s 50th Anniversary Editions of the GT-R (which looked excellent) and 370Z (which one of our anal-retentive staffers criticized over technical inaccuracies). The Japanese manufacturer even had a multi-tiered display and brought in historic models, countering the building apathy many automakers seem to have developed for giant trade shows.

Despite Nissan winning the battle for eyes in New York, Ford still appears to have won the day — at least from its own perspective. Following the NY debut of the Mustang’s 2.3-liter High Performance Package, which brings up the base auto’s peak output to 330 horsepower just for starters, the company proudly announced that its pony car has remained the world’s top-selling sports coupe over the last four years.

To our collective horror, Ford decided not to sell the new Fiesta ST in North America. Instead, the automaker chose to cull its passenger car lineup during a period of declining demand and profitability in order to focus on higher-margin trucks, crossovers, and SUVs. No one in this office is particularly excited about the idea, but most of us could rationalize our hurt by trying to see things from Ford’s perspective and focusing on the bottom line. However, Ford is just rubbing salt into our wound at this point.

While the 2019 Ford Fiesta ST has abandoned its turbocharged 1.6-liter four-banger for a more Euro-friendly 1.5-liter triple boasting the same 197 horsepower and more torque, the United Kingdom also receives a limited-run Performance Edition that would have made a nifty little runabout/track day hooligan. Sure, it probably wouldn’t have been a hit here. But we would at least like to have the opportunity not to buy it.

Dealers got an early look at a prototype build of the upcoming Ford Bronco. Gathered in Palm Beach, FL at the behest of the automaker, dealers were asked to hand over their phones in order to avoid any leaks. Fortunately, their memories were sufficient in giving us a better idea as to what to expect come 2020.

While the event’s focus stayed on the Bronco and some of its more-interesting features, Ford also shared its plan to develop a family of off-road vehicles to complement the model. Introductory vehicles include the Bronco, its smaller counterpart, and a little unibody pickup to slot beneath the Ranger.

Despite having risen from the grave in 2007, following its brief stint as the Ford Five Hundred, the Taurus has been reburied. The last example rolled out of Ford’s Chicago Assembly Plant a few weeks ago (to make room for SUVs), though the car lives on in China. However, we doubt you’d be interested if the manufacturer suddenly began exporting them.

A seventh generation of the Ford Taurus was introduced there in 2015, looking like a hybrid of the American sixth-gen and Australia’s FG X Falcon. A mid-cycle refresh is right around the corner, and you’ll probably be glad it’s staying in China.

Last year, Ford announced a new green paint option for the Mustang as a tie-in for Saint Patrick’s Day. This year will be no different. Ford has unveiled Grabber Lime for the 2020 model year and, once again, has timed the debut to coincide closely with the holiday.

While Grabber Lime was never a metallic shade, Ford’s latest incarnation is more shimmery than a school of sardines. That does not appear to be the case for Ford’s other historic hue, Twister Orange, however. We’ve already seen the color roll off the auction block, slathered on the first 2020 Shelby GT500, for a cool $1.1 million, and it’s gloss only. Frankly, Grabber Lime is absolutely blaring in comparison.

Ford is sexing up its sexiest vehicle, the Transit van, for the 2020 model year with a bevy of new powertrain options and added safety tech. Two new engines are a base 3.5-liter V6 and a 2.0-liter EcoBlue bi-turbo diesel four. Thanks to direct-and-port injection, Ford claims the V6 PFDi will offer greater efficiency than the 3.7-liter unit it replaces. Meanwhile, the hard-working 2.0 liter will do the same while offering improved power and torque against the outgoing 3.2-liter diesel.

The 3.5-liter EcoBoost V6 will persist as the preferred option for getaway drivers and thrill-seeking plumbers. All models will come with Ford’s 10-speed automatic transmission, with gasoline models (including the beastly EcoBoost) having the option of all-wheel drive.