A Very Interesting Ford Vehicle Just Revealed Itself

Steph Willems
by Steph Willems
a very interesting ford vehicle just revealed itself

It’s possible the 2020 Ford Bronco just had an unlikely reveal after photos of last month’s Las Vegas dealer convention found their way online. On a Ford website, no less.

Slated for production alongside the 2019 Ranger in Wayne, Michigan, the Bronco is returning to satisfy the burning itch felt by longtime fans of the rugged, body-on-frame SUV. But is this that vehicle?

These photos, uncovered by Off-Road.com, show a vehicle that certainly seems to fit the bill for Bronco. A retro visage with contemporary cues greets us. Circular headlamps ringed with LED mascara are a nod to the classic 1960s ute, and the model’s prow is (nearly) as blunt as can be. As noted by Off-Road, it appears the grille’s large “FORD” lettering features its own illumination, though whether this is a pre-production feature destined for the dustbin remains to be seen.

Clearly, Ford is enamoured by the floating roof trend sweeping the nation. Blacked-out pillars all around call attention to the equally retro white roof, which dips downward aft of the C-pillar. Meanwhile, the beltline rises to meet it. From a side-on angle, this feature brings to mind other SUVs that are most definitely not Fords. Along the slab-sided flanks, a small fender vent can be seen, while a lower character line rises to meet the rear fender bulge. Out back, the taillights are reminiscent of modern Blue Oval steeds like the Explorer.

You’ll also notice the presence of four doors and a fixed roof, which certainly isn’t retro. As a supposed Jeep Wrangler fighter, many hoped the returning model would allow drivers to go topless and give short shrift to rear-seat passengers, regardless of potential lost sales.

About that. Ford hasn’t, as of publication time, confirmed the identity of this vehicle. The model’s wheelbase and proportions raises suspicions that we’re looking at something else besides the Bronco. Also, Ford has already released an official teaser of the Bronco (above), showing a boxy, straight-edge vehicle that can’t possibly be a four-door. It’s known that Ford ‘s planning an Escape-adjacent “baby Bronco” crossover to capitalize on the returning nameplate, built on the platform of the new-generation Focus, with the automaker releasing a conceptual rendering earlier this year (see below). There are similarities, not least of which are the two hood bulges.

Two sources tell TTAC that the vehicle in the dealer meetup pics is not the BOF Bronco, which is expected to arrive in three- and five-door bodystyles. That would make this the unibody Baby Bronco, slated to arrive around the same time as its bigger stablemate.

An email to Ford remains unanswered. We’ll update this post when we hear back.*

*Update: Jiyan K. Cadiz, Ford’s North American car communications manager, writes (not unexpectedly), “Ford has an exciting product future but we don’t comment on speculation.”

[Images: Ford]

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  • SuperCarEnthusiast SuperCarEnthusiast on Nov 14, 2018

    Will Ford follows Jeep lead and hamper both new Bronco models with underperforming powertrains? Love to get the new Bronco with at least 300hp and same in torque!

    • EBFlex EBFlex on Nov 14, 2018

      Wow. I didn’t realize 707HP would ever be considered “underperforming”

  • Art Vandelay Art Vandelay on Nov 14, 2018

    Call it the Bronco II and I will probably buy one

  • SPPPP The little boosters work way better than you would expect. I am a little nervous about carrying one more lithium battery around in the car (because of fire risk). But I have used the booster more than once on trips, and it has done the job. Also, it seems to hold charge for a very long time - months at least - when you don't use it. (I guess I could start packing it for trips, but leaving it out of the car on normal days, to minimize the fire risk.)
  • Bader Hi I want the driver side lights including the bazl and signal
  • Theflyersfan One positive: doesn't appear to have a sunroof. So you won't need to keep paper towels in the car.But there's a serious question to ask this seller - he has less than 40,000 miles on some major engine work, and the transmission and clutch work and mods are less than 2 months old...why are you selling? That's some serious money in upgrades and repairs, knowing that the odds of getting it back at the time of sale is going to be close to nil. This applies to most cars and it needs to be broadcasted - these kinds of upgrades and mods are really just for the current owner. At the time of sale, a lot of buyers will hit pause or just won't pay for the work you've done. Something just doesn't sit well with me and this car. It could be a snowbelt beast and help save the manuals and all that, but a six year old VW with over 100,000 miles normally equals gremlins and electrical issues too numerous to list. Plus rust in New England. I like it, but I'd have to look for a crack pipe somewhere if the seller thinks he's selling at that price.
  • 2ACL I can't help feeling that baby is a gross misnomer for a vehicle which the owner's use necessitated a (manual!) transmission rebuild at 80,000 miles. An expensive lesson in diminishing returns I wouldn't recommend to anyone I know.
  • El scotto Rumbling through my pantry and looking for the box of sheets of aluminum foil. More alt right comments than actual comments on international trade policy. Also a great deal of ignorance about the global oil industry. I'm a geophysicist and I pay attention such things. Best of all we got to watch Tassos go FULL BOT on us.