John Cena Ready to Take Ford to the Mat Over Supercar Contract
Late last year, Ford Motor Company decided to sue professional wrestler and actor John Cena after he decided to sell his GT supercar. Hoping to keep ownership of the vehicle exclusive, the automaker included a clause in the ownership contract that expressly forbade anyone from selling it within two years of taking delivery. Cena decided to flip the vehicle early, causing Ford to go after him in the courts on breach of contract, fraudulent misrepresentation, and unjust enrichment.
His position appeared to be indefensible. Ford’s lawsuit even alleges that John apologized after the automaker took him to task, saying, “I completely understand and as stated am willing to work with you and Ford to make it right.”
However, the winds may have shifted in his favor. Cena is reportedly asking the judge in the case to throw out the lawsuit on the grounds that his contract never included the clause that forbid resale within the first 24 months of ownership.
“Ford’s action rests entirely on an alleged resale restriction that Ford failed to have its dealer incorporate in the dealer’s sales agreement,” the dismissal motion reads. “Ford failed to cause its selling dealer to include any resale restriction, so Ford has no claim.”
That assertion may be accurate. Instead of of a signed contract that includes the clause, Ford’s keystone evidence appears to be a screenshot of an online agreement referencing the two-year retention clause. However the automaker’s filing later mentions a signed a Ford GT order confirmation where he agreed “By signing this Order Confirmation Form you are verifying the following: … (B) You understand that being selected for the opportunity to purchase this vehicle is non-transferable and agree not to sell the vehicle within the first 24 months of delivery.”
However, Cena’s legal team claims Ford failed to mention that Ford tasked the selling dealer to establish the “purchase price and all other terms of sale.” Apparently, that includes those resale restrictions stipulated by Ford — which the dealer doesn’t appear to have included in the final contract.
One aspect both sides appear to agree on is Cena being chosen specifically due to an almost-promise he made that he would promote the vehicle and the brand. Ford allowed him to purchase the limited-production model after he filed an application that included photos and video of himself promoting high-end cars and his assurance that the GT would go “to an owner who truly deserved it and would care properly for the car.”
While Cena did post a video of himself praising the car on the Bella Twins YouTube channel after taking ownership of the model, he sold the car a few weeks later. The lawsuit claims it was done so he could liquidate it for cash “to take care of expenses.”
Ford is seeking damages in excess of $75,000 and wants to buy back the GT for Cena’s original purchasing price, minus whatever profit he made from it when it was sold. Cena is asking to have the case thrown out.
[Image: Bella Twins via YouTube]
Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.
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So, let me get this straight: Ford doesn't want to sell cars directly to the public, except when they do.
Maybe they figured if they couldn't get the publicity from his endorsment, they could get it from a suing him instead. Just kidding. See https://en.wikipedia.org/wiki/Exhaustion_doctrine_under_U.S._law