By on November 2, 2017

2018 Volkswagen Atlas/Tiguan - Image: VWIt was only a mere blip, the year-over-year increase reported by the U.S. auto industry in September 2017. After eight consecutive months of decline, auto sales grew in September. But October’s results once again manifested a gradual and marginal decline.

U.S. auto sales slid roughly 1 percent in October 2017 thanks in large part to sharp decreases at Fiat Chrysler Automobiles’ Dodge brand and a 15-percent Hyundai drop. Chrysler, Fiat, Jaguar, and Maserati were the only other brands to report double-digit percentage losses.

Meanwhile, auto sales continued to grow at Audi and Subaru, which reported their 82nd and 71st consecutive monthly improvements. Meaningful increases were also reported at Ford, Nissan, and Volkswagen. Toyota sales rose more than 2 percent.

Yet even midst a modest October decline, the story continues to be of lofty incentives. Across the industry, ALG says, incentive spending per unit was up 8 percent compared with October 2016, surging to $3,820 per vehicle. At General Motors, incentive spending shot up 15 percent to more than $5,100 per vehicle.

October 2017 featured one fewer selling day than October 2016 as well as one fewer weekend. The industry’s daily selling rate actually rose 4 percent.

Auto Brand Oct. 2017 Oct. 2016 % Change 2017 YTD 2016 YTD % Change
Acura
 12,698 12,869 -1.3% 126,824 132,596 -4.4%
Alfa Romeo
 1,205 23 5,139% 8,557 441 1,840%
Audi
19,425 17,721 9.6% 180,339 169,900 6.1%
BMW
% %
Buick
19,142 20,046 -4.5% 178,972 189,813 -5.7%
Cadillac
13,931 13,948 -0.1% 127,777 133,234 -4.1%
Chevrolet
 175,110 181,964 -3.8% 1,691,298 1,713,876 -1.3%
Chrysler
11,018 14,181 -22.3% 154,827 200,678 -22.8%
Dodge
 24,476 41,514 -41.0% 390,266 436,454 -10.6%
Fiat
 1,769 2,622 -32.5% 23,021 27,721 -17.0%
Ford  190,789 178,623 6.8% 2,032,454 2,075,481 -2.1%
Genesis
 1,786 1,201 48.7% 16,888 3,909 332%
GMC
 44,630 42,668 4.6% 450,264 434,100 3.7%
Honda
 114,655 113,292 1.2% 1,232,132 1,221,945 0.8%
Hyundai
 53,010 62,505 -15.2% 564,750 650,193 -13.1%
Infiniti
 10,296 11,208 -8.1% 124,010 107,983 14.8%
Jaguar
 2,891 3,219 -10.2% 33,119 23,568 40.5%
Jeep
 67,074 68,826 -2.5% 689,316 775,932 -11.2%
Kia
 44,397 48,977 -9.4% 502,327 540,741 -7.1%
Land Rover
 5,477 5,532 -1.0% 59,958 59,923 0.1%
Lexus
 22,894 24,803 -7.7% 242,553 260,996 -7.1%
Lincoln
 8,909 9,069 -1.8% 91,631 89,504 2.4%
Maserati
 1,140 1,304 -12.6% 11,129 9,460 17.6%
Mazda
 20,811 22,711 -8.4% 241,108 246,978 -2.4%
Mercedes-Benz °
28,955  28,659  1.0% 271,205  277,863 -2.4% 
Mercedes-Benz Vans °
 2,446 2,724  -10.2%  27,673  27,880  -0.7% 
Total Mercedes-Benz °
31,401 31,801 -0.8% 301,653 310,205 -2.8%
Mini
% %
Mitsubishi
7,381 7,637 -3.4% 86,576 81,988 5.6%
Nissan
 112,716 102,312 10.2% 1,195,243 1,188,561 0.6%
Porsche
 4,715 4,506 4.6 % 45,952 44,752 2.7%
Ram
 47,831 49,443 -3.3% 466,524 449,743 3.7%
Smart
 140 418 -66.5% 2,775 4,462 -37.8%
Subaru
 54,045 53,760 0.5% 532,893 500,647 6.4%
Toyota
 165,540 161,492 2.5% 1,777,360 1,747,760 1.7%
Volkswagen
 27,732 24,779 11.9% 280,188 256,047 9.4%
Volvo
 7,008 6,340 10.5% 63,974 64,872 -1.4%
 —
BMW Group
% %
Fiat Chrysler Automobiles
154,513 176,609 -13.2% 1,732,511 1,890,969 -8.4%
Daimler AG
 31,541 31,801 -0.8% 301,653 310,205 -2.8%
Ford Motor Co.
 199,698 187,692 6.4% 2,124,085 2,164,985 -1.9%
General Motors
 252,813 258,626 -2.2% 2,448,311 2,471,023 -0.9%
American Honda
 127,353 126,161 0.9% 1,358,956 1,354,541 0.3%
Hyundai-Kia Automotive Group
 97,407 111,482 -12.6% 1,067,077 1,190,934 -10.4%
Jaguar-Land Rover
 8,368 8,751 -4.4% 93,077 83,491 11.5%
Nissan / Infiniti / Mitsubishi
 123,012 113,520 8.4% 1,319,253 1,296,544 1.8%
Toyota Motor Sales, USA. Inc.
 188,434 186,295 1.1% 2,019,913 2,008,756 0.6%
Volkswagen Group *
 52,060 47,318 10.0% 508,339 472,486 7.6%
Industry Total †
 1,329,802
1,343,804
-1.0%
13,957,767
14,185,901
-1.6%

Source: Manufacturers

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.

† Industry total takes into account Automotive News figures/estimates for brands such as Tesla (4,900 October units) and other low-volume, high-priced manufacturers but does not yet include figures for the BMW Group, which has delayed reporting.

[Image: Volkswagen]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

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29 Comments on “U.S. Auto Sales Brand-by-Brand Results: October 2017 YTD...”


  • avatar
    skor

    What no one wants to admit is that fewer Americans can afford the price of a new car, despite MAGA and all the rest of the hype.

    • 0 avatar
      JohnTaurus

      That sure explains why more people are buying more expensive crossovers and trucks instead of cheaper cars. Gotta be Trump’s fault.

      • 0 avatar

        Well lower sales of more expensive vehicles would indicate less people can afford them but those that can, can afford more.

        • 0 avatar
          highdesertcat

          That’s the way I see it too, because most people I know have stepped up to the next level of new car, because they can. Read that as “can afford more.”

          MAGA hasn’t even made it to the masses yet. We won’t see that until the tax cuts take effect, if ever.

          Indeed, Trump has signed a lot of stuff, put a lot of things right, but very little actually affects people’s wallets at this juncture.

          Unless you have an IRA, an annuity, or are otherwise invested in the stock market. Bells and whistles all around for those people.

          Our FERS and Thrifty Savings investments have exploded because of the Trump effect. We have to take cash disbursement to stay within the 10-year mandated withdrawal rules.

          And THAT is a GREAT thing, for us, and those financially like us.

          But unless tax relief goes into effect, we’re stuck with the staggering income tax rate.

          • 0 avatar
            loopy55

            “staggering income tax rate”. As an American, you enjoy some of the lowest personal tax rates in the western world. Sorry it’s an undisputed fact.

          • 0 avatar
            bd2

            “put a lot of things right…”

            Praytell what those things are?

            And while I have been an advocate of tax reform, simply giving a huge windfall to the 1% and corporations does little but (once again) balloon the deficit.

            History has shown that there is no correlation btwn tax cuts and job growth.

            Btw, all those people hankering for the “good ‘ol times” (the 50s-60s) – that’s when the US had really high tax rates (90%+ for the upper income bracket) and when the US was the most “socialist” (not that I think such a rate is anywhere feasible today).

            That’s back when the govt. actually thought about paying down its debt (war debt) and investing in infrastructure (such as the interstate highway system) and that’s when the middle class grew due to public assistance for education, housing, etc. (GI Bill) and when CEOs only made 30-40 times the average worker and not the insanely bloated compensation packages they do now.

    • 0 avatar
      slavuta

      But together we can afford many things. Like 1000 troops in Niger

  • avatar
    IBx1

    Alfa is on fire!

  • avatar
    slavuta

    Subaru nearly failed sales increase! Toyonda just floating while Nissan and VW do all the business.

  • avatar
    Alfisti

    Said it before and will say it again, Volvo’s decision to take on the germans head on, at their price point, is crazy. Their numbers are ABYSMAL.

    • 0 avatar
      EX35

      They should be selling their vehicles at least 30% less than what they currently ask.

      • 0 avatar
        JMII

        As an ex-Volvo owner I concur. Your getting a Buick/Acura but paying BMW/MB money. On top of that any visit to the service department will require a second mortgage which actually makes sense since (for us) it was a monthly trip.

        When you are selling less then Mitsubishi you know things are bad. Could be worst… just look at Smart.

      • 0 avatar
        Sceptic

        Historically in the 80s and 90s Volvo and SAAB were a step up from Toyota and various domestics. They make decent cars but nothing special that warrants the current pricing.

  • avatar
    Whatnext

    Wow, is the Atlas really that much bigger than the Tiguan?!

  • avatar
    probert

    Alfa sales up 1840% – job well done!!!


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