U.S. Auto Sales Brand-By-Brand Results: October 2016 YTD

Timothy Cain
by Timothy Cain

Updated with Ford, Lincoln, and Ford Motor Company results.

Delayed by a fire at the automaker’s Michigan headquarters, Ford Motor Company sales figures weren’t released until this morning, a day after every other automaker issues their monthly reports.

Now, with Ford numbers included, the auto industy lost 6 percent of its October volume in 2016, a year-over-year loss of more than 86,000 units that’s causing observers to question the likelihood of a second consecutive annual sales record for the U.S. auto industry. Ford’s 12-percent drop in October certainly didn’t help.The industry worked with only 26 selling days in October 2016, two fewer than in October 2015. This means the daily selling rate across the industry grew by slightly more than 1 percent, undeniably helped by incentives that grew 16 percent, year-over-year, according to TrueCar.

In pure volume terms, the biggest percentage improvement among volume brands was reported by Ram, sales of which grew 11.5 percent to nearly 50,000 units. But total Fiat Chrysler Automobiles sales slid 10 percent because of significant losses at Chrysler and Dodge. Alfa Romeo sales plunged 60 percent, albeit inconsequentially. Jeep volume slid 7 percent, its second consecutive monthly decline after nearly three years of consistent growth.

Mercedes-Benz scored a huge win in the luxury sector with a 3,856-unit victory over second-ranked Lexus. But sales at Mercedes-Benz, Lexus, BMW, Cadillac, Acura, Volvo, and Land Rover decreased compared with October 2015.

America’s top-selling automobile manufacturer, General Motors, which reported a 1.7-percent loss, said the automaker’s four brands combined for a 2.5-percent retail sales gain. GM says 81 percent of Buick, Cadillac, Chevrolet, and GMC sales in October were produced in the retail environment.

Auto BrandOctober 2016October 2015% Change2016 YTD2015 YTD% ChangeAcura 12,86916,079-20.0%132,596148,098-10.5%Alfa Romeo2358 -60.3%441569-22.5%Audi 17,72117,7000.1%169,900165,1032.9%BMW 24,01729,439-18.4%254,150279,395-9.0%Buick 20,04618,6607.4%189,813186,3871.8%Cadillac 13,94815,391-9.4%133,234141,090-5.6%Chevrolet 181,964183,464-0.8%1,713,8761,779,646-3.7%Chrysler 14,18125,663-44.7%200,678266,094-24.6%Dodge 41,51449,683-16.4%436,454438,129 -0.4%Fiat 2,6223,464-24.3%27,72134,477-19.6%Ford 178,623 204,620-12.7%2,075,4812,096,138 -1.0%Genesis 1,201——3,909——GMC 42,66845,478-6.2%434,100455,717-4.7%Honda 113,292115,572-2.0%1,221,9451,172,1194.3%Hyundai 61,304 60,0052.2% 646,284638,1951.3%Infiniti 11,20811,1430.6%107,983106,7111.2%Jaguar 3,219988226%23,56812,20493.1%Jeep 68,82673,705 -6.6%775,932707,3519.7%Kia 48,97750,044-2.1%540,741526,0242.8%Land Rover 5,5327,199-23.2%59,92355,6027.8%Lexus 24,80326,436-6.2%260,996273,881-4.7%Lincoln 9,069 8,4856.9%89,504 82,4498.6%Maserati 1,3041,16511.9%9,4609,541-0.8%Mazda 22,71125,451-10.8%246,978267,157-7.6%Mercedes-Benz °28,65928,952-1.0% 277,863 278,842 -0.4%Mercedes-Benz Vans °2,724 2,799-2.7%27,880 23,073 20.8%Total Mercedes-Benz ° 31,38331,751 -1.2%305,743 301,9151.3%Mini 3,9544,087-3.3%42,86549,061-12.6%Mitsubishi 7,6377,4262.8%81,98880,6831.6%Nissan 102,312104,904-2.5%1,188,5611,131,8245.0%Porsche 4,5064,070 10.7%44,752 43,3703.2%Ram 49,44344,32511.5%449,743404,60211.2%Smart 418721-42.0%4,4626,153-27.5%Subaru 53,76051,629 4.1%500,647480,3314.2%Scion °376 6,270 -94.0%53,834 45,471 18.4% Toyota °161,116 171,339 -6.0% 1,693,8841,752,094 -3.3% Toyota/Scion 161,492177,609-9.1%1,747,7181,797,569-2.8%Volkswagen 24,77930,387-18.5%256,047294,602-13.1%Volvo 6,3407,422-14.6%64,87253,80320.6%————— ——BMW-Mini 27,97133,526-16.6%297,015328,456-9.6%Fiat Chrysler Automobiles 176,609196,898-10.3%1,890,9691,851,2222.1%DaimlerAG31,80132,472-2.1%310,205308,0680.7%Ford Motor Co.187,692 213,105 -11.9%2,164,9852,178,587 -0.6%General Motors 258,626262,993-1.7%2,471,0232,562,840-3.6%Honda Motor Co. 126,161131,651-4.2%1,354,541 1,320,2172.6%Hyundai-Kia 111,482110,0491.3%1,192,135 1,164,2192.4%Jaguar-Land Rover 8,7518,1876.9%83,491 67,80623.1%Nissan Motor Co. 113,520116,047-2.2%1,296,5441,238,5354.7%Toyota Motor Corp.186,295204,045-8.7%2,008,714 2,071,450-3.0%Volkswagen Group * 47,318 52,278-9.5%472,486 504,992 -6.4%———————Industry Total1,370,7211,456,979-5.9% 14,472,00714,513,762-0.3%

Source: Manufacturers

[Image Source: Ford]

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.

° Scion’s sales figures are now folded in to Toyota’s, but the Scion brand here includes sales of outgoing Scions as well as Scions that are becoming Toyotas. We have included the complete picture for clarity’s sake.

** Industry total takes into account Automotive News figures/estimates for brands such as Tesla (2,250 October units) and other low-volume, high-priced manufacturers.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
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  • Sjalabais Sjalabais on Nov 02, 2016

    What's up with Volvos downward trend? I thought they were killing it.

    • See 3 previous
    • Sjalabais Sjalabais on Nov 02, 2016

      @Timothy Cain Ah, thanks for clearing that up!

  • Matt3319 Matt3319 on Nov 02, 2016

    I've done my part to help VW....bought 3 VW's since August. A 2016 Passat R-Line, a 2016 GTI and now a 2017 Passat R-Line. No more cars. Sorry VW, I'm tapped out.

  • VoGhost Key phrase: "The EV market has grown." Yup, EV sales are up yet again, contrary to what nearly every article on the topic has been claiming. It's almost as if the press gets 30% of ad revenues from oil companies and legacy ICE OEMs.
  • Leonard Ostrander Daniel J, you are making the assertion. It's up to you to produce the evidence.
  • VoGhost I remember all those years when the brilliant TTAC commenters told me over and over how easy it was for legacy automakers to switch to making EVs, and that Tesla was due to be crushed by them in just a few months.
  • D "smaller vehicles" - sorry, that's way too much common sense! Americans won't go along because clever marketing convinced us our egos need big@ss trucks, which give auto manufacturers the profit margin they want, and everybody feels vulnerable now unless they too have a huge vehicle. Lower speed limits could help, but no politician wants to push that losing policy. We'll just go on building more lanes and driving faster and faster behind our vehicle's tinted privacy glass. Visions of Slim Pickens riding a big black jacked up truck out of a B-52.
  • NotMyCircusNotMyMonkeys dudes off the rails on drugs and full of hate and retribution. so is musky.