By on June 6, 2018

cadillac super cruise

General Motors intends to start offering its hands-free driving system, Super Cruise, across the entire Cadillac lineup by 2020. The technology, already available on the CT6, allows motorists to take a semi-passive role on the highway. Once GM’s luxury brand is sorted, the system will become available on other makes.

If you like the idea of a car that can take you out of the commute a bit and don’t mind the idea of a small camera permanently pointed directly at your face, then this is probably very exciting news.

While Super Cruise is frequently compared to Tesla’s Autopilot, the two operate differently. General Motors’ system does indeed allow for a similar hands-free experience, but the onboard camera tracks the driver’s eyes to ensure they remain relatively attentive to the road ahead. Meanwhile, Autopilot allows drivers to ignore almost everything so long as they’re willing to regain control of the vehicle when asked. The difference between the two is that the onus of safety remains slightly more with the driver with Super Cruise. 

We’ll take this opportunity to remind all drivers that safety is always their responsibility and not that of the car — no matter how much advanced driving aids and automotive marketing attempts to blur that line. Autopilot can and has been misused and, even though it forces you to keep your head in the game a little more, Super Cruise is not a replacement for safe driving. As miraculous and sensational as this technology is, it dulls the senses and affects your ability to respond quickly.

Now that the public service announcement is out of the way, let’s look at what else General Motors is cooking up.

According to The Detroit News, the company’s V2X (vehicle to everything) system will be close behind the widespread rollout of semi-autonomous driving functions. “Cadillac is proud to be the leader for the company’s innovation,” Steve Carlisle, Cadillac’s new president, said in a statement. “Groundbreaking technologies like these continue to provide unparalleled comfort and convenience for our customers.”

Over the past few years, General Motors dove into connectivity like a fat kid into a bag of chips. While V2X has long been heralded as the next step to achieving true vehicular autonomy, it has other uses. For one, it perpetually and accurately monitors exactly where your vehicle is and what it’s doing. That information can then be sent to other self-driving cars and, assuming the infrastructure evolves, things like street lights or police departments. But GM also has a vested interest in what your car is doing for data acquisition and marketing purposes. The automaker makes no bones about its long-term strategy, which includes the prospect of targeted advertisements and the selling of your personal data to third parties.

Exactly how GM intends to do this isn’t entirely clear. It could presumably gather much of this information from OnStar, and it’s already promoting partnered brands via its in-car Marketplace app. Whether or not it needs V2X to go the extra mile is unknown. In fact, we’re not even sure what version of V2X the company intends to use.

It initially supported the use of dedicated short-range communications (DSCR) to “speak” with other similarly equipped cars in the immediate area. The technology was broadly endorsed by the National Highway Traffic Safety Administration as the standard for all vehicle-to-vehicle comms, but things have changed in the last two years. Now, automakers and suppliers are leaning toward a more-affordable cellular solution that’s easier to integrate with existing infrastructure. There are other advantages, too — like linking it to all cell phones in the surrounding area to help autonomous cars avoid pedestrian crashes, for example.

However, this brings up a myriad of questions. Will companies like General Motors allow customers to easily opt out of all of this data transferring? How is the government going to regulate this? Is your personal information safe? What safety protocols will be in place after automakers automatically say yes without being able to prove this? How long till conspiracy theorists claim this is part of the New World Order’s plot to control us all like digital slaves? Are they right?

A lot of work is already going into answering these questions; we’ll be looking into it as the technology begins to manifest in earnest. For General Motors, the automaker claims the first V2X equipped vehicle will be a high-volume Cadillac crossover. The specifications of that hardware is, as of yet, undecided. We’re banking on the cellular V2X system though and not DSRC. While Toyota is running with DSRC for 2021, Ford has promised to adopt it for future builds and the Chinese government seems intent on making it the preferred hardware for the region. GM sells far too many vehicles there to go against the grain.

[Image: General Motors]

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25 Comments on “Super Cruise Coming to Rest of Cadillac in 2020, Conspiracy Theories Coming by 2023...”


  • avatar
    krhodes1

    I bet SuperCruise can recognize a stopped firetruck and at least try not to hit it.

    • 0 avatar
      mcs

      I think it has FLIR too, so it will see cyclists and animals in the dark.

      Although, if I was deadweight, I’d be a little more careful when walking beside the road. :^) Just sayin…

  • avatar
    readallover

    The real question is: If the SuperCruise fails and it kills someone, does GM say it was developed by the Old GM and thus, New GM does not have to pay.

  • avatar
    mcs

    Since they have the camera on your eyes inside and cameras pointing outside, they can figure out what you are looking at as you are driving. More data for the marketers.

  • avatar
    thornmark

    Cadillac drivers aka Crash test dummies.

  • avatar
    DeadWeight

    I’m on the case as to where the components for inevitable FailCruise are made (China anyone?).

    It started with now ubiquitous entire engines, completely made in China, for the American Market, across GM’s lineup:

    “This is the first Chinese-made engine going into this market,” said Eric Fedewa, an analyst at CSM Worldwide, an automotive research firm. “It was an experiment to see if GM could use its facility in China to take costs out of a vehicle.

    Engines, along with transmissions and interior components, are the most expensive parts of a vehicle, accounting for a quarter to a third of its manufacturing costs.

    GM has neither broadcast nor hidden the fact that the Equinox engine is made in China.

    GM does not break out internal costs, so it is not known how the Chinese engines compare in price to those from Tonawanda. Fedewa said an engine of this sort typically cost about $800 to $900 to make.”

    Get your Guangzhou Motors Chevy Equinoxes 4 cylinder crate engines for $900 here!”

    And now, it’s entire vehicles, from Cadillac CT6s to Buick Envision/Invasions.

    GUANGZHOU MOTORS SUPERCRUISE HAPPY FUN TIME!

    • 0 avatar
      redapple

      ALL Equinox engines?
      >Fail<
      no way. I will not support this BS
      Only way to go – going forward. Toy Hon Buru
      This is getting reinforced more and more every month.

      • 0 avatar
        DeadWeight

        Base motor.

        “But no sticker tells consumers the engine is built at Shanghai General Motors, a joint venture of G.M. and the Shanghai Automotive Industry Corporation, a Chinese company.

        Originally intended to power Buick sedans built for the Chinese market, the engine is the only one available in the Equinox base model.”

        You HAVE TO PAY EXTRA FOR AN AMERICAN-MADE MOTOR produced in Tonawanda, NY if you want to SEE THE USA IN AN AMERICAN POWERED BUICK/CHEVROLET.

        “Starting with the 2008 model, a larger American-made motor became an option in a higher-end version of the S.U.V. The same model of engine as the one made in China is produced at a G.M. engine plant in Tonawanda, N.Y.’

    • 0 avatar
      Sub-600

      SUPERCRUISE HAPPY FUN TIME! will be the #1 show of the people. Videos of yankee dogs in satellite controlled Cadillacs hitting bridge abutments. Here’s your fortune, capitalist pig, “Pump Your Brakes”

    • 0 avatar
      Scott

      It appears your info on the current model’s base engine manufacturing location is incorrect, everything I see says it is made in Flint Powertrain, and spring hill Powertrain, it is not evenmanufacture in Tonawanda. The previous 2.5 l was made at Tonawanda. I do know that the 3.4 l 6 from the first generation was source from China, and it is possible this is part of your confusion, (Alsto -ossible that some of the previous generation’s engines were source from China, haven’t looked it u[ yet.

  • avatar

    bunch of useless, and dangerous, garbage.

  • avatar
    Kendahl

    Will your personal information be safe? The answer is so obviously not that I’m surprised anyone would ask.

    Enabling autonomous vehicles to detect pedestrians via their cell phones won’t do much for those who aren’t carrying them or, like my wife 99.9% of the time, leave them turned off.

    I’ve read that GM expects to do away with steering wheel, accelerator and brake. How well is that going to work off road?

    • 0 avatar
      Peter Gazis

      @Kendahl

      Cadillac uses detailed maps,infrared cameras that detect body heat, and lidar(lightspeed radar) to detect movement.
      The V2X & DSCR will be added on later to alert the car to things blocked or beyond its field of vision.

  • avatar
    jimlongx

    Several years ago I was driving from Gastonia, N. C. to Charlotte, N. C. up I-85. The day before, in Charlotte, a black cop had shot and killed an armed black who refused to put his pistol down. “Black Lives Matter” went on the rampage, they stopped tractor trailers , built a barn fire on 81 and completely shut it down. And I, unknowingly, was driving right into the teeth of their rage. I don’t my car coming to a dead stop just because a person with a cell phone is standing in front of it. I don’t want it automatically braking because it wants to. If I step on the gas I want it to accelerate – Regardless. Is there something wrong with me?

    • 0 avatar
      mcs

      Use waze to avoid riots and keep the automatic braking to avoid surprises like deer running in front of you.

      • 0 avatar
        Peter Gazis

        mcs

        In my experience, waze tries too hard to avoid traffic. Sends me on much longer routes to save 1 min. of travel time. Not anticipating those routes will soon be traffic clogged also.

        • 0 avatar
          DeadWeight

          Waze RULES in cities where there’s a lot of traffic and people are willing to share often and quickly.

          It’s saved me a ton of grief when I’ve had to make really good time in cities where I didn’t know the entire roadscape, and where there weres a lot of road closures or slowdowns b/c of construction.

          • 0 avatar
            Peter Gazis

            @DeadWeight

            In an unfamiliar area, how do you know it saved you time?

            Standard rule, if a navigation app has you entering and leaving the same expressway multiple times, You’re not avoiding traffic. You’re causing it.

    • 0 avatar
      Peter Gazis

      @jimlongx

      Never a good idea to run over someone. Best bet is to turn the car around, and find an alternate way home.

  • avatar
    28-Cars-Later

    The new Twilight Sentential. Does anyone care?

  • avatar
    vvk

    SuperCruise is better than nothing but is not comparable to Tesla Autopilot. Mentioning it as somehow equivalent or even superior is extremely unfair. It only works on limited access highways that have been mapped by GM. As such, it is almost unusable in every day driving. Tesla Autopilot works virtually anywhere and works exceptionally well.


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