Ford's Bronco: Not So Global After All

Matt Posky
by Matt Posky
fords bronco not so global after all

Relaunching the Bronco is a no-brainer for North America. With credits like Longmire and the O.J. Simpson police chase under its belt, there is just too much buzz around the model not to bring it back. Unfortunately, the rest of the world doesn’t have the same rich history with the vehicle — leaving them in the lurch.

The 2020 Ford Bronco will be left-hand drive only, not a global sensation, according to Ford Australia.

“There’s nothing to announce. There are currently no plans in place for a right-hand drive Bronco,” Kay Hart, President and CEO of Ford Australia/New Zealand, told CarSales’ Down Under division.

That’s not to suggest it’ll never get there, though. Kay’s comments came at the launch of the new Ford Endura — which you’ve known for the last year as the second-generation Edge. Sometimes it takes a while for a vehicle to make the rounds and have its steering wheel re-glued to the opposing side, and this appears to be one of those instances.

Hart was asked to clarify if that meant Ford had no plans to introduce the Bronco and yet-to-be-named Bronco Jr. for the Aussie market. “Not currently,” she reiterated. “Clearly it’s going to be a great vehicle, but we are extremely happy with the performance of Ranger here.”

“That’s not to say we don’t continually look at other products within Ford, but Ranger is doing such a fantastic job here. We’re happy with the line-up as it stands, but that’s not to say we wouldn’t look to add to the range in future.”

While Ford might be happy with its current Aussie lineup, its consumers could be another story. The next Bronco seems like just the sort of thing they’d be into — something presenting itself as rugged and is ute adjacent. Unless the Bronco is a miserable failure in North America (unlikely), it seems like Ford would likely want to give it a shot on the Australian market eventually. Ford’s initial announcement even referred to the upcoming Bronco as a “global model.”

While former Ford engineering chief Raj Nair said the Bronco would not be a rebadged version of the Ranger-based Everest SUV, there may still be too much overlap between the two vehicles for the automaker to feel immediately comfortable throwing the Bronco into the mix right away. Australia and other right-hand drive regions will have to wait, regardless. If there truly is no plan for right-hand drive, it’ll take the company some time to get its ducks in row.

We’re sad for Australia but must admit it feels a little good that Ford’s launching a vehicle that, if only for a while, will be exclusively American — even if it’s based on a globetrotting pickup that we only just received.

[Image: Ford Motor Co.]

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8 of 18 comments
  • Roberto Esponja Roberto Esponja on Dec 20, 2018

    161 countries follow the right hand drive system. 75 countries drive on the left side of the road. I remember in the 1960's and 1970's, a whole bunch of countries switched from right-hand-drive to left, then the trend stopped. I do not desire to start a flame war here, but I do not understand why more and more countries do not do this switch. Right-hand-drive makes more sense, and is more intuitive and natural for the majority of the populace. Having all vehicles engineered and assembled with their steering systems on the left would also allow for cost reductions, as carmakers would not have to homologate for left-hand-drive, which trust me, is a PITA for them.

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    • Brn Brn on Dec 21, 2018

      @Vulpine Appreciate the explanation Vulpine. :)

  • Vulpine Vulpine on Dec 21, 2018

    Judging by that rendering, it looks like all they did was take a Jeep Renegade and put a different nose on it.

  • Brett Woods 2023 Corvette base model.
  • Paul Taka Hi, where can I find 1982 Honda prelude junkyards in 50 states
  • Poltergeist Make sure you order the optional Dungdai fire suppression system.
  • Prabirmehta I charge my EV at home 100% of the time. The EV is used for in-town driving and the gas guzzling SUV is used for out of town trips. This results in a huge cost saving and rare trips to the gas station.
  • Conundrum Three cylinder Ford Escapes, Chevy whatever it is that competes, and now the Rogue. Great, ain't it? Toyota'll be next with a de-tuned GR Corolla/Yaris powerplant. It's your life getting better and better, yes indeed. A piston costs money, you know.The Rogue and Altima used to have the zero graviy foam front seats. Comfy, but the new Rogue dumps that advance. Costs money. And that color-co-ordinated gray interior, my, ain't it luvverly? Ten years after they perfected it in the first Versa to appeal to the terminally depressed, it graduates to the Rogue.There's nothing decent to buy on the market for normal money. Not a damn thing interests me at all.