Ford to Announce Firing of CEO Mark Fields This Morning: Report

Steph Willems
by Steph Willems

Mark Fields has reportedly been fired from his position as CEO of Ford Motor Company, to be replaced by a man he appointed as head of the automaker’s mobility subsidiary.

According to Forbes, the company will announce the appointment of Jim Hackett as CEO this morning, part of a broader shakeup of the company’s upper ranks. Hackett, former CEO of Steelcase, served on the automaker’s board for three years before being named head of Ford Smart Mobility LLC in March, 2016.

Fields, a 28-year Ford veteran who replaced Alan Mulally in mid-2014, was reportedly booted by the company’s board amid a continued decline in share values. Two weeks ago, the CEO was grilled by board members and shareholders alike over the direction he has taken the company.

Sources told Forbes Executive Chairman Bill Ford and the rest of the board had lost confidence in Fields’ ability to run the company. Since taking the helm, Ford’s share prices have dropped by 40 percent. Compared to rival GM’s aggressive streamlining and healthier balance sheet, Ford recently saw its first-quarter profits sink 35 percent.

Many question whether Field’s aggressive push for Ford’s entry into the realm of mobility services has harmed the company’s financial footing.

The report suggests new roles are on the way for other executives within the company. Those individuals include James Farley, president of Ford’s Europe, Middle East and Africa division, and Joseph Hinrichs, head of Ford North America. Ray Day, group vice president of communications, will reportedly be replaced by Mark Trudy, vice president of communications for the company’s Asia-Pacific division.

Before being named CEO on July 1, 2014, Fields served as Ford’s chief operating officer. Ford has announced a news conference at its world headquarters in Dearborn at 9:45 this morning.

[Image: Ford Motor Company]

Steph Willems
Steph Willems

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  • Deanst Deanst on May 22, 2017

    Lots of Monday morning quarterbacking here. Ford is doing fine, but could be better. The F150 was a huge risk that worked out very well. Lincoln is dong well for the minimal investment involved - particularly versus the huge sums misspent at Cadillac. Ford's biggest problems are reliability and fuel efficiency. The vehicles have sub par reliability, and the efficiency on their turbo cars - especially the real world results - are terrible. Hard to justify great new investments in small cars, but if the focus and fiesta were reliable and fuel efficient they would,be respectable contenders in their classes. Ford also has moved to break even in Europe, while GM had to give up and abandon that market.

    • See 2 previous
    • FreedMike FreedMike on May 22, 2017

      "...if the focus and fiesta were reliable and fuel efficient they would,be respectable contenders in their classes." I shopped the Focus fall. I'd say it's plenty good to drive, even if it's a bit old. But I was leasing no matter what, and since the Focus has abysmal resale value, it wasn't worth anything more than a test drive. And that relates back to the quality/reliability issues mentioned. A Focus is a great deal as a used car if you can put up with the transmission (which is a lot less of a problem than it used to be). No way I'd buy one new, though, unless I was planning on driving it into the ground over 10 years (and folks who want to do that buy Corollas anyway).

  • TomLU86 TomLU86 on May 22, 2017

    Well said, Deadweight! I commend you. Succinct too! I would add this: That is generally the way it has been for a while. During the eras from 1900 to 1930, and again 1945-1973, the interests of big money coincided with the interests of "middle" and "working" America. That is, the path to even bigger riches for big money was to invest and to PAY the masses well. Since 1973 in America, and 1990 in the West in general, this has ceased to be the case. This is why we (the 'average' American) is running--on a treadmill, and going backwards.

    • 28-Cars-Later 28-Cars-Later on May 22, 2017

      Astute observations. I have been calling this as an environment of devolution for some time. Society peaked sometime between 1965 and 2000.

  • GregLocock Not interested at all. Apparently I've got Apple car play but I've never used it in 3 years. The built in nav is ok.
  • Corey Lewis Probably worth about what they're asking, given its condition. The color combo isn't a desirable one, they look sharper in non-beige shades. Like two-tone green, maroon, navy, or gray. The end of the time when MB built its cars properly. No shame in turning up in a clean W126, they'll always command respect.
  • Lou_BC Another way to look at this is the upgrading of hardware and software. ...............The average length of car ownership is 10 - 12 years ....................The average lifetime ownership of a cell phone is 2.5 years. ................................................................... My phone will remain up to date, my vehicle won't. Especially if you buy a new "end of run" model.
  • TheEndlessEnigma "...we could be seeing a foundational shift in how Americans and car buyers see Stellantis products." yeah, I view Stellantis products as being off the cross-shop list. Stellantis is doing an excellent job of killing the Chrysler and Dodge brands and turning Jeep into something it isn't.
  • 2manyvettes 495 hp in a base C8 is more than enough. 800+ hp in a ZR1 is not worth the extra $60k (plus dealer markups). Unless the buyer is going for bragging rights. I remember when the C7 Grand Sport came out, and a reviewer got his hands on one and put it on the track at Lime Rock. His conclusion? Save yourself $15k and skip the Z06 and get a Grand Sport.
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