[Editor's note: videos are from Youtube, and were not taken by the author]
“THE BETAS ARE COMING!” The mid-August e-mail from Tesla Motors breathlessly touted “the most exciting automotive event of the year:” an exclusive owners-only unveiling of the Model S. All 6,000 of us who’d put down $5K deposits on the electric sedan would be invited out to Tesla’s sprawling new plant in Fremont, Calif. to see, touch, and ride in the Beta version of the car, described as “over 90 percent production intent.”
A few weeks later came the e-mail invitation itself. I RSVPed the same day. Tesla had expected attendance in the hundreds, and had made initial plans for 1,000 just to be safe. But when 300 RSVPs came back in the first 23 minutes, they realized they had a tsunami of customer enthusiasm on their hands. In the end, about 2,000 owners showed up, including one guy from Kazakhstan.
Driving my rented Prius up I-880 toward Fremont on the big day, I passed a factory with huge letters on the side: SOLYNDRA. Not a good omen. The start-up Silicon Valley manufacturer of high-tech cutting-edge solar panels, the recipient of half a billion dollars in government loans, had lost hundreds of millions of dollars and just gone bankrupt amid cries of political favoritism and financial fraud.
A mile or so up the road, another sprawling factory festooned with giant letters: TESLA. A start-up Silicon Valley manufacturer of high-tech cutting edge automobiles, recipient of half a billion dollars in government loans, currently reporting annual losses of hundreds of millions of dollars….oh, never mind.













Recent Comments
mr_muttonchops - They’ve saving that for the 2.5 Series Gran Coupe!
bumpy ii - The second set of doors makes it easier to access the upholstered package shelf :)
Ryoku75 - You know this wouldn’t look so bad if it were a hatchback, and called a “Colt”.
gslippy - I agree that the 65% return isn’t so bad for unsecured creditors.
gslippy - “HOW DOES A RECHARGEABLE BATTERY COMPANY GO OUT OF BUSINESS???” Let me count the ways: 1. Battery mfrs exist in a sea of competitors. Those...
CJinSD - I bet you every one of those Obama contributors is perfectly satisfied with how they budgeted their money. They gave him hundreds of thousands of their...
wsn - You beat me to it. If I were a dictator, I would: 1) demolish all tax laws. 2) have the laws rewritten, but this...
7402 - I see several Model S Teslas in daily use. I still see a couple of the Tesla roadsters on the road now and then. They are all good looking,...
Power6 - Yeah its pretty much the same drivetrain, a big complaint of the enthusiasts. The 300HP STi was a revolution in 04, but a bit plebian in 2013. Not sure where...
TrailerTrash - pretty funny…. mean spirited,maybe…but funny.