In its pursuit of establishing an online store where shoppers can do (almost) everything related to the car-buying experience, AutoNation Inc. announced last week it would no longer use third-party lead providers, focusing instead on its own online plans.
Automotive News reports the move is related partly to rising costs, whose savings will be invested toward AutoNation’s online storefront as laid out in the announcement by CEO Mike Jackson:
We’re really looking at the whole spectrum of how we interact with our customers. We’re also going to be looking to broaden the brand attributes of AutoNation and move into different business fields with branded products from AutoNation, whether that’s service contracts, warranty contracts. We’re full of ideas.
The project, launched in 2012, aims to make shopping for a new car at any of its 229 branded dealerships as seamless as possible, from making the purchase at home, to finalizing financing et al the next day. $100 million will be invested into the project over the next several years, with the bare-bones version of AutoNation’s storefront opening for business in December 2014.