Japan's Aging Population Boosting Demand For Autonomous Cars

Cameron Aubernon
by Cameron Aubernon

Propelled by the fastest-aging nation in the world, there may soon come a day when senior motorists will find themselves behind the wheel ( or lack thereof) of a fully autonomous car.

According to Bloomberg, Japan’s aging population is spurring innovations in autonomous car technology based on a sobering statistic: 51 percent of traffic fatalities in the graying country come from drivers aged 65 and over, with no signs of slowing at the present as more motorists enter their golden and twilight years each passing day; by 2060, 40 percent of Japan’s population will be 65 and over.

Thus, a number of automakers — including Toyota, Nissan and General Motors — are doing all they can to introduce technologies that could, by 2020 at the earliest, lead to the first autonomous cars ready for sale.

What could this bring to senior motorists in Japan, the United States, and other graying nations down the road? Freedom, if Google’s Anthony Levandowski, one of the project leaders for the company’s own autonomous car project, has anything to say about it:

This technology restores the freedom that people can’t see. This system will drive old people to see their grandkids and see doctors.

While Levandowski and other autonomous evangelists spread their gospel throughout the industry, detractors such as BMW’s Klaus Kompass caution against having too much optimism about this brave new world, which he expects won’t appear before 2025:

We are always talking about, ’80 percent or 90 percent of accidents are caused by human error.’ Nobody is talking, surprisingly, about all the accidents that human drivers have avoided.

Back in Japan, however, at least one researcher hopes for the best, at least when it comes to his country’s graying road warriors:

“Zero fatalities is definitely a feasible target,” according to Kazunoba Nagaoka of the Institute for Traffic Accident Research and Data Analysis. “I would expect we can realize that by 2035.”

Photo credit: Nissan

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

More by Cameron Aubernon

Comments
Join the conversation
2 of 18 comments
  • Inside Looking Out Inside Looking Out on Oct 23, 2013

    Japanese may dream big but it will not become the reality until Apple introduces iCar and iRobot no matter what Google tries to accomplish today. And then, 5 years later, Samsung will be finally able to copycat iCar using Google developed SW framework. Japanese companies will be left behind as usual because they did not want submit to Google but develop the SW themselves (remember i-mode?). There will be the new world order in the car production - people will change cars every 2 years with SW upgrades. The subscription model is the future of the car ownership. Batteries will last for two years too and will be non-replaceable.

  • Jeff S Jeff S on Oct 23, 2013

    I think this is good for older people especially in the US where mass transit is nonexistent in most places and once an older person loses the ability to drive they become immobile. This allows mobility for the older population. It is easy for those who are young to criticize and mock this technology when they do not have limited mobility. It is heartless and disrespectful to just say that when you get old and are not able to drive that you just need to die. You might not feel the same way when you get old.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
Next