Category: Sign of the Times

By on September 14, 2015


Bowing at the 2015 Frankfurt Auto Show, the 2016 Infiniti Q30 “active compact” aims to attract a new generation of buyers now flocking to GLAs and XT5s.

The first vehicle to leave Infiniti’s newly upgraded facility in Sunderland, United Kingdom, the Q30 also marks the first time the premium brand is playing in the compact crossover space. The main goal behind the Q30 is to attract Gen X and Millennial buyers who believe a car “is an expression of ‘self’ rather than ‘status,'” desire vehicles which defy traditional categorization, and offer a “made-for-me” approach to luxury.

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By on September 10, 2015

2017 Cadillac XT5

If you looked into the Manhattan skyline last night, you may have caught a glimpse of Cadillac’s newest crossover flying through the air like a Swiss cow airlifted out of the Alps.

That was for fashion writers to see the car’s style (and aerodynamic properties?) and to announce Cadillac’s new partnership with design firm Public School, an Austin, Texas-based studio that’s probably hopelessly cool.

The car didn’t touch the ground, no one drove it, its powertrain is still somewhat of a mystery, and here’s why (via AdAge):

Chief Marketing Officer Uwe Ellinghaus said the goal is to gain the attention of fashionistas, rather than cater to car buffs, auto journalists and other petrolheads. Because in his view, younger customers are less interested in the technical details of cars, and don’t read car magazines as often as they used to. But “they are very interested in fashion. They are very interested in design,” he said.

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By on June 30, 2015

Hyundai And The NFL - This Is Football, Oppa Gangham Style

Are you ready for some football? Along with some bulgogi and a pack of Hite? Hyundai is, as it is the new official automotive sponsor of the NFL.

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By on June 29, 2015

Fashion Bloggers Look Over Mercedes AMG GT S At NYFW AW15

Allegedly, Millennials care only about the latest iPhone, and not the i8. Nine out of 10 Millennials would disagree, and consider car ownership important.

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By on June 29, 2015

Electric Bus In Athens, Greece

Some transit authorities offer free service to encourage ridership. Greece is offering free service this week because no one has money.

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By on June 26, 2015

Fiat 500 At Tuscany Wedding Circa April 2014

FCA CEO Sergio Marchionne says he’s not ready to court General Motors’ shareholders for a merger, while Ford’s Mark Fields prefers no mergers at all.

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By on June 24, 2015

2015 Ford F-150

Financing a Ford and looking to bolster your monthly payments? The automaker has an idea: rent your car to others.

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By on June 23, 2015

Supercharged 6.2-liter HEMI® Hellcat V-8 engine produces 707 ho

Changes are coming to FCA’s HEMI engine family, ranging from increased fuel economy, to higher horsepower.

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By on June 23, 2015

Uber At Igby's In Cincy Circa April 2014

Uber drivers and passengers alike are now banned from carrying their guns into town, thanks to a new policy.

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By on June 22, 2015

BMW 325Ci on Fire

Last Friday, the U.S. Transportation Department’s Office of Inspector General dropped the sledgehammer on the NHTSA over its failings in automotive safety.

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