#Ram

The first part of Fiat Chrysler Automobiles’ five-year product plan has emerged at the automaker’s Balocco proving grounds near Turin, Italy, where company brass detailed the near future of four key brands: Jeep, Ram, Alfa Romeo, and Maserati.

Yes, no mention of Chrysler, Dodge, or Fiat. They’ll get to that later this morning (is there a bell tolling for one or more of those brands, at least in America? Stay tuned…)

What we know at this point is that the company has no plans to back away from its goal of dominating the globe with the Jeep brand. There’s more SUVs coming — plenty of them, and hybrids, too. For North American truck buyers, a dedicated off-road variant of its new Ram 1500 is assured, giving the Ford F-150 Raptor a run for its money. FCA would prefer accepting your cash in that segment.

Sixteen thousand, five hundred miles. In ten months. It would be fair to say that I’m getting a lot of use out of my Silverado “Max Tow”. What that number doesn’t make plain, however, is how much effort I put into not driving the truck. Unless the hitch is in use or there is some kind of load in the bed, I don’t take it out of the driveway.

This is not sitting well with my wife, the infamous Danger Girl. She point outs that we should be able to get a quarter-million miles on the truck and it makes very little sense to use something that is plainly more expensive to run, such as my ZX-14R, rather than the Silverado. All I can say in response is that I feel guilty using a three-ton-plus vehicle for the drive to work or dinner. It’s a mild form of mental illness, I suppose.

Not everybody is crazy like me. Which brings me to today’s “Ask Jack” questioner, who is in a rather unique position to go truckin’ like the Doo-dah man.

Back in the fall of 2017, we featured the hotted-up Dodge Shelby Charger, born of a collaboration between Dodge and elder racing legend Carroll Shelby. That 2.2-liter four-seat coupe is a bit practical though, a bit pedestrian.

Let’s turn up the volume with another Shelby, this one featuring double the cylinders and half the seats of the Charger. Dakota!

Police in Michigan are flummoxed and frustrated after a theft of nearly a dozen brand new Ram pickups from the Warren Truck Assembly Plant. Like a scene from Gone in 60 Seconds, the ne’er-do-wells are alleged to have crashed freshly manufactured Rams through secured gates before hightailing it south on Mound Road.

“This was well-planned,” said Warren Police Commissioner Bill Dwyer, who takes home top honors in today’s Most Obvious Statement competition.

Candid as always, Fiat Chrysler CEO Sergio Marchionne let off some steam during a first-quarter earnings call this week. The chief executive, due to retire early next year, revealed the launch of the next-generation 2019 Ram 1500 was not the smoothest process in the world, with the company taking on additional costs to get the pickup out the door.

Despite these troubles, the Ram 1500’s launch is nothing compared to the debut of the Maserati Levante SUV in 2017, which hit the market with a whimper. That launch straight up “sucked,” Marchionne said.

2019 Ram 1500s have begun arriving on dealer lots, but only in limited numbers. Not every trim and drivetrain configuration is currently available, as V6-powered models are not yet eligible for sale. Meanwhile, production of the previous-generation model continues.

Hoping to get more Ram transactions on its sales sheet, Fiat Chrysler Automobiles has embarked on a multi-pronged strategy to lure buyers into any and all of its trucks and vans. In many cases, the sales will exist only on paper.

With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)

According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.

Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March?

The current-generation Ram 1500 is older than many people realize. As the recession and bailout drama fades further in our memories, it’s sometimes hard to believe the Ram half-tons you see in newspaper adds (“25% off MSRP!”) have barely changed since the 2009 model year.

Sure, Fiat Chrysler saw fit to bestow new engines, transmissions, and the RamBox on buyers, but with the crosshair grille and shapely flanks carrying over from previous generations, it seemed the Ram 1500 was incapable of significant change. And many liked it that way. It was a truck you could set your watch to.

Mankind’s greatest foe — road salt — can never be fully vanquished, and the latest evidence of its malevolence just cropped up in 20 northern states. Salt, though essential to human life, turns water brackish and wreaks havoc on vehicles — just ask the owners of previous-decade Toyota Tacomas, Nissan Frontiers, and Mazda 3s.

We can now add the 2009-2012 Ram 1500 pickup to the list of vehicles with salt-sullied undercarriages, though this issue, for which Fiat Chrysler is recalling 270,254 vehicles in the U.S., doesn’t result in the vehicle breaking in half (or, in the case of the Mazdas, disappearing into brown dust).

We’ve all taken a few chances in our lives. Whether it was jumping off the roof of a shed as a youngster or accepting that new job in a different town as an adult, most of us find there is very little reward without some risk.

Some 25 years ago, two brothers in our rural fishing community built a new vessel which explored the edges of legal length at the time, banking on future changes to regulations allowing them to use such a big boat in their type of fishery. The brothers, naturally, christened the boat Takin’ Chances, because if their gamble didn’t pay off, they’d be out a significant investment. Guess what? They gambled correctly and, with regulations changed in their favor, Randy and Ross went on to enjoy a great deal of success.

For 2019, Ram is also taking a few chances. With the deep-sixing of the truck’s mini-Kenworth styling and signature gunsight grille, the company has crafted a pickup that is arguably its biggest gamble since 1994.

Ram announced pricing today for its snazzy new 1500 pickup and, while the relentless upward march of MRSPs continues unabated, starting prices may not have risen as much as you may think.

Critically, Ram also saw fit to release the costs for upgrading to their intriguing eTorque Hemi, a power team that promises the trucker’s holy grail – extra low-end grunt for hauling and increased fuel economy on the highway.

Hewing to another law of retailing, while base prices for the 2019 model haven’t moved the needle significantly from last year’s sticker, 2018 models now enjoy large rebates in some markets.

As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.

This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.

A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018.

The popular thing among automakers last year, besides the incessant preaching of “mobility,” was the pledging of allegiance to an electrified future. This year, it seems diesel fuel is the bogeyman all automakers must reject. We’ve already told you about Porsche’s abandonment of the blacklisted power source. Now, it’s Fiat Chrysler’s turn.

Though unconfirmed at this time, the Financial Times (subscription required) reports that FCA’s mid-term plan, due out this June, will announce the dropping of diesel across its lineup by 2022. If you’re currently wondering how you’ll tow a horse trailer using a battery, don’t get too upset just yet.

Truck buyers are a notably finicky lot, often demanding the ability to personally spec their vehicles down to the microscopic level. Pickups used as tools will be deployed in a myriad of different ways based on customer needs, so it makes sense for manufacturers to offer them in a dizzying array of trims. Styling tastes have a lot to do with it, too.

With the addition of a Canada-only Sport model to the 2019 Ram 1500 lineup, the breadth of trims available on FCA’s new pickup rivals only that found at a good buffet restaurant. Take some of this, take some of that, and make up a lunch to suit your specific tastes.

We have a particular fondness for the unintrusive, non-gimmicky column shifter here at TTAC. They’re satisfying to shift, pleasingly retro, and free up space between the front seats for any number of things, including a seat. Column shifters also keep your eyes pointed straight ahead, instead of having them wandering around the console or bottom of the center stack, searching for that newfangled dial shifter or push-button array.

Sadly, the column shifters in more than 228,000 Ram trucks are an invitation to danger. Fiat Chrysler Automobiles has announced a recall of so-equipped models in the hopes of preventing rollaway accidents.