By on February 16, 2018

Image: FCA

Truck buyers are a notably finicky lot, often demanding the ability to personally spec their vehicles down to the microscopic level. Pickups used as tools will be deployed in a myriad of different ways based on customer needs, so it makes sense for manufacturers to offer them in a dizzying array of trims. Styling tastes have a lot to do with it, too.

With the addition of a Canada-only Sport model to the 2019 Ram 1500 lineup, the breadth of trims available on FCA’s new pickup rivals only that found at a good buffet restaurant. Take some of this, take some of that, and make up a lunch to suit your specific tastes.

Excepting the Canuck-only Sport model (which adds monochrome style in several different colors), the 2019 Ram 1500 is offered in six different trims as a starting point. Moving from prole to premium, one will find Tradesman, Big Horn, Laramie, Rebel, Laramie Longhorn, and Limited trims. The MSRP ratchets northward with each step up the ladder.

2019 Ram 1500

The base Tradesman appears in Workaday White, complete with blacked-out trimmings and el-cheapo steel wheels. Big Horn models will likely be the bread-n-butter of most Ram dealerships, ladling on the chrome but not going overboard with luxury features like the new 12-inch navigation screen.

That’s left to the mid-range Laramie (“mid-range Laramie” are words I never thought I’d type), which starts off with a cadre of premium features such as FCA’s 8.4-inch uConnect system, Alpine stereo, and leather thrones. Slotting in just after this truck is the Rebel, with its off-road creds (now available in a cheaper Quad Cab guise), before hitching up its cowboy boots and heading for the Laramie Longhorn model.

2019 Ram 1500

These top two trims, the Laramie Longhorn and Limited trucks, are easily spotted by their distinctly shaped headlights, a detail I totally missed during their January rollout. More than simply applying a bit of LED mascara, the uber-Rams have peepers of a physically different shape than their mundane brethren. That couldn’t have been cheap to tool at the factory.

Interestingly, and in a presumed effort to broaden the truck’s appeal, Ram’s new Off Road Group is offered on every trim – even the base Tradesman – assuming the buyer has selected a 4×4 powertrain. This is absolutely worth mentioning and examining, as this package includes a significant level of kit.

Included in the group is an E-Locker in the rear axle, HD shock absorbers at both ends, skid plates galore, and beefy LT-rated 18-inch off-road tires. Hill descent control is along for the ride, as are a set of tow hooks and a full sized spare. More than just a paint-and-wallpaper package, the Off-Road Group actually imbues the truck with more than a modicum of extra ability. That it is available on every single trim (save for the Rebel which already has this stuff as standard) is remarkable.

Want a super luxurious Limited with body-colored bumpers and knobby tires? Here it is sir, no sweat.

2019 Ram 1500

Sport Appearance Packages show up on Big Horn and Laramie models, slathering most of the chrome trim on color-keyed paint. The Limited can be opted with monochrome bumpers but retains its shiny grille. Don’t forget the Lone Star package, which can be layered on top of the Big Horn trim in Texas.

Of course, this means we now live in a world where one can officially buy (in Texas, at least) a 2019 Ram 1500 Big Horn Crew Cab Lone Star Off-Road 4×4, likely to be the longest trim name in truck history — much longer than even the fabulously-monikered GMC Sierra Gentleman Jim.

2019 Ram 1500

For now, only Quad Cab and Crew Cab bodystyles are mentioned by Ram for their snazzy new truck. Remember, FCA will continue to pump out the old style pickup for another few months, one whose tooling has long been paid off and will simply produce money for the company with every copy sold. There’s a good chance a steadily increasing ratio of these machines will be regular cab work trucks, leaving the high-dollar (and high-profit) models to the zooty new 2019 model.

Your humble author will be at the media drive of the new 2019 Ram 1500 in March.

[Images: Fiat Chrysler Automobiles]

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28 Comments on “For 2019, Ram Delivers a Truckload of Trim Choice (and Possibly the Lengthiest Model Name in Truck History)...”


  • avatar
    Sub-600

    I wonder if the Alpine sound system is any good. I’ve got the Beats Audio in my Dodge and it’s the best factory sound I’ve ever experienced. The Canada only Sport is probably the model I’ll like best, in fact, I can probably guarantee it. Nice looking trucks in any guise though.

    • 0 avatar
      danio3834

      The Alpine system in my 2017 Laramie is fantastic. Lots of power and clarity.

      The one to get will be the Harmon Kardon branded system. Other FCA products with Harmon branded systems are incredible, I have no doubt this trend will continue.

  • avatar
    danio3834

    The cheapskate sweet spot is the chrome appearance pack on the Tradesman that sheds the ugly plastic and steel wheels for chrome and aluminum. Otherwise, it still comes very well equipped from a grumpy old man point of view.

    • 0 avatar
      Drew8MR

      I like the 4×2, regular cab,8′ bed with the Hemi,good 8 speed and 3.92 locker. All the ones local to me are tarted up with a bunch of crap I don’t want though: appearance package,remote entry package,u-connect,towing and assorted other crap that I have no use for. Why people buy all that shit is completely beyond me.

      • 0 avatar
        ajla

        “towing and assorted other crap”

        You don’t get why someone buying a truck might want a towing package?

      • 0 avatar
        danio3834

        A good friend of mine owns that truck. It even has manual windows. $21,500 was the price new. I own a luxury truck with all that other assorted crap as you say, but when I drive his I find that I’m not really missing anything.

        • 0 avatar
          Drew8MR

          I’ve been trying to swoop one (not very hard I’ll admit), but the couple times I’ve gone in they basically full boat it as a special order and start trying to get me to compromise on one on the lot.

        • 0 avatar
          stuki

          I miss radar cruise and lane keep assist when I’m stuck in vehicles without them. Ditto a third pedal. And, in winter, heated seats, wheel and rear defroster. As well as the supplemental cab heater some SuperDutys, and seemingly even the cheapest of 4 banger diesel cars in Sweden, come with.

        • 0 avatar
          Big Al from Oz

          danio,
          I like A/C and power windows with relatively a relatively good sound system. I don’t like vinyl seat, fabric is better.

          Oh, aftermarket tinted windows are a must in Australia.

        • 0 avatar
          arach

          Ram had a lifetime, unlimited mile powertrain warranty for like 3 months in the late 2000s. I kick myself still to this day for not buying a manual everything 1500 with lifetime warranty. Man in 60 years I’d still be bringing it back to the dealer “I only have 560,000 miles on my truck and the engine seems broken”

  • avatar
    Middle-Aged Miata Man

    Once again I’m amazed by how handsome this design appears compared to the overwrought F-150 and (especially) new Silverado. FCA stylists deserve genuine kudos for that.

    However, did they really need to waste money on three different headlamp configurations? This seems especially ridiculous since past Mopar efforts in this area haven’t been too bright…

    • 0 avatar
      ptschett

      Is it really a waste though? The price-conscious trims get old technology that’s cheaper to build and maintain, the midlevel and top trims that have more margin get something that should help play the CAFE game of eking out some fractional percent of fuel efficiency.

      • 0 avatar
        Middle-Aged Miata Man

        I’m thinking solely of headlight performance, which has been a traditional Chrysler/DaimlerChrysler/Fiasler weak area.

        (Effective) halogens for base models and an (effective) LED variant of the same basic shape for higher-line trims should have been perfectly acceptable. Splitting resources on three distinct designs seems like a profound waste.

        • 0 avatar
          stuki

          Going solely by the pics above, I prefer the looks of the Rebel trim’s headlights…. The high trim ones are too squinty and narrow afaic.

          It’s a good idea to differentiate the trim levels, though. Those shopping expensive want the world to notice. While those who shop cheap, want their own, more utilitarian, identity. They don’t want their truck to just look like an el cheapo version of a “better” truck. Ford is playing the latter game to perfection, with the STX trim for the F150. Struttin’ work truck, if there ever was one.

        • 0 avatar
          arach

          They already got us… My wife and I have been talking about buying a new ram and the headlights are the only thing that convince us to go to the highest trims…

          Porsche does something similar… when we bought ours, they had the base headlights, the mid-tier headlights, and the high end headlights.

          The mid-tier headlights keep people from buying the “base work truck”, while the high level headlights force mid-level buyers to the higher trims.

  • avatar
    dal20402

    Except for the Peterbiltastic grille (par for the course these days), and the mistake that is the Rebel, this is not a bad looking truck. The best-looking version would be one of the work trucks with the bumpers and grille both painted body color.

  • avatar
    Oberkanone

    Outdoorsman? Where are you Outdoorsman?

    https://www.ramtrucks.com/en/outdoorsman/

  • avatar
    PrincipalDan

    “Off Road Group”

    Any word on what that option package will cost? (Asks an interested potential customer.)

  • avatar
    ajla

    It looks like they got rid of the standard towing hitch and bedliner on the Tradesman.

  • avatar
    Add Lightness

    “Sport Appearance Packages”
    That reminds me of a Keeping Up Appearances episode where Hyacinth demanded they buy skies and a ski rack for their car even though nobody skied.

  • avatar
    indi500fan

    Let’s hope they have worked on the rear wheel arch rust problem. I know this is problematic for many pickups in old age, but so many nice looking late model Dodges running around with that nasty rust through prominent while the rockers and cab corners look fine.

    • 0 avatar
      PrincipalDan

      Move to the Desert Southwest.

      Today I saw my FIRST RAM with rear wheel well rust. We don’t generally use salt and we get approximately 10 in of precip per year. Mud getting packed up in there and left is likely the only way to get it around here.

    • 0 avatar
      arach

      I think the only reason you feel that way is because of how long the “late model” dodges have been around… some of those are from 2008!!!

      A 2008 Ford F150 on the contrary, is TWO generations back. No one cries fould on those rusting out because they “feel” old.

      I was looking for an 11th gen F150 and a lot of them had some serious rust.

  • avatar
    Jim123

    Had a chance to climb all over both a Limited and a Longhorn at the DFW auto show yesterday. One word on the detailing and style of these trucks…..fantastic. On the Longhorn, the wood trim is a barely finished light pine/oak something or other, but the texture is so nice. It barely has any finishing and is rustic but perfectly integrated into the interior. The 12” screen is amazing…very intuitive with important redundant buttons on either side, although the glossy plastic surround kinda cheapens it. Seats are very comfortable and fantastically trimmed. Cooled and heated rear seats, reclining rear seats, storage galore? Yes. Rear passengers are just as accommodated as the front. It also had the Ramboxes which are better integrated than before. I’ve always liked that feature and would definitely get. Details I love about the Limited….love the stainless-look speaker grilles (especially the ones in the rear ceiling) a’la Mercedes. The interior was black with a stunning liquid metal silver exterior. It looked extremely classy, especially with the new headlights and chrome grille. This truck just felt right. I was in the market for an F-150 Platinum 4×4 5.0 later this year but wanted to see the Ram and Chevy first. After viewing the new Silverado online, the interior (as expected) was a huge turnoff. Of course they kept the shifter on the column for thier hick customer base and it looks just as terrible as before. It doesn’t belong in a $60k truck. GM plastics will never evolve for these trucks, either. Finally they remembered that people sit in the rear and gave them some conveniences. I’ll wait for final judgment when I can see it in person. Exterior-wise, I really like the High Country trim. It looks very Tundra, but modern still. I think it has a great presence. Still waiting to see what GMC will do on thier Denali. Went across the aisle and sat in the F-150 Limited for the 20th time and was suddenly struck by excess of plastic on the dash. Other than that, the F-150 is still in the running. I’ve never remotely considered Ram for a truck, but they really killed it this year. It’s almost breathtaking….

  • avatar
    Truckducken

    That long model name: the redneck equivalent of the paragraph of words the average receptionist uses to order her Starbucks.

  • avatar
    Big Al from Oz

    This Ram has to be the nicest looking of the US pickups.

    I still don’t like that Rebel grille.

    The Hemi is a nice engine, I consider it better than the Coyote or 3.5EB.

  • avatar
    Tele Vision

    A close friend of mine is still pining for the Dodge ‘Huge Cab With The Eight-Foot Box’ which wasn’t, apparently, available in Canada. It’s a 1-ton Diesel/dually/4X4 with an extended cabin that retains the 8′ bed. Is that still a thing and will it come to The Great White North? He’d be chuffed-enough to dip into his RRSP to get one, for some reason or another that I don’t really understand.


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