By on March 6, 2018

Image: FCA

Ram announced pricing today for its snazzy new 1500 pickup and, while the relentless upward march of MRSPs continues unabated, starting prices may not have risen as much as you may think.

Critically, Ram also saw fit to release the costs for upgrading to their intriguing eTorque Hemi, a power team that promises the trucker’s holy grail – extra low-end grunt for hauling and increased fuel economy on the highway.

Hewing to another law of retailing, while base prices for the 2019 model haven’t moved the needle significantly from last year’s sticker, 2018 models now enjoy large rebates in some markets.

The least expensive 2019 Ram pickup is the Tradesman Quad Cab 4×2, priced at $31,695 plus the unavoidable $1,645 destination fee. Destination is $250 more than last year. For that princely sum, shoppers will find FCA’s corporate 3.6-liter V6 Pentastar under the hood, now bestowed with eTorque technology. Ram’s eight-speed automatic is part of the deal.

Compare that to the 2018 Tradesman Quad Cab 4×2, a trim that delivers the same engine without eTorque, absent of a stereo without uConnect goodies, and five-lug hubs for $30,895 plus $1,395 destination. All things considered, a net price hike of $1,050 is not bad at all. The new truck is also equipped with a backup camera, power accessories, and keyless entry.

Topping the Ram range is the snazzy Limited Crew Cab 4×4, which comes standard with the 5.7-liter Hemi V8. It stickers at $57,390 plus destination, $595 more than last year’s truck in the same spec. Given the new truck incorporates a raft of new technologies, including the dazzling Jumbotron 12-inch infotainment screen, the cost increase is quite reasonable. Plus, y’know, there’s the intangible benefit of being seen by yer neighbors in a 2019 model.

2019 Ram 1500

Even though MSRPs haven’t changed significantly, shoppers should be aware that the outgoing 2018 model now has some significant cash on its hood. For example, a 2018 Rebel Crew Cab 4×4 is listed at $47,395 – a mere $100 less than an equivalent 2019 model – but has upwards of $6,250 in rebates and bonus cash in some markets (such as the Southeast). Smart customers should do their homework and bargain hard if they’re considering a leftover 2018 Ram of any stripe.

Prices for the Off Road Group were not revealed, a figure this author is dearly looking forward to learning. This new package is available on a myriad of 4×4 trims and endows the pickup with much of the kit that comes standard on the off-road focused Rebel. Featuring a rear locker, HD suspension bits, and skid plates, your author certainly enjoys the prospect of a bucks-deluxe Limited Crew Cab being fitted with knobby all-terrain tires from the factory. If the Off Road Group is even close to being a reasonable price, it could be the must-check option box of the year.

In the proletariat Tradesman, Big Horn, and Rebel trims, the optional Hemi V8 with eight-speed automatic transmission will set you back $1,195, while the eTorque-equipped Hemi is $1,995. The latter engine won’t show up on dealer lots until later this year. High-spec Laramie, Laramie Longhorn, and Limited pricing reflects the standard 5.7-liter V8, while the late-to-the-party eTorque Hemi will be an additional $800.

Alert readers will spy the obvious lack of single-cab Rams in the 2019 lineup. For now, the company will continue to crank out copies of the old body style, selling them alongside the new one for the time being. To this author’s understanding, lower-spec trucks (such as single-cab work machines) will make up the bulk of the old body style for now. A regular cab 2019 Ram pickup has not been shown.

Base sticker prices for the maze of trims and drivetrains are listed below. We will have a full First Drive report of the new Ram 1500 later next week.

[Images: Fiat Chrysler Automobiles]

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25 Comments on “Pricing Announced for 2019 Ram 1500, Rebates Abound for 2018 Models...”


  • avatar
    junkandfrunk

    $32,000 for a base pickup? Good God we need a new Dakota…

    • 0 avatar
      DenverMike

      $32K doesn’t sound outrageous, but it must be the lack of Mahindra “competition”!

      It doesn’t sound like a “base truck” either. It’s an extra cab with the Tradesman package. My basic 2004 XL F-150 supercab with “STX” package stickered at $28+.

      $32K doesn’t even keep pace with inflation.

    • 0 avatar
      Scoutdude

      It is not a “base” pickup at that $32k mark, that is just the lowest priced offering of the 2019 available at launch.

      They are essentially just spliting the trim lines between the new and old model. If you want a cheap truck don’t expect to take up space on our production line that is ramping up, go get it off the line that is winding down, ie a 2018. If you want a top trim truck then you are just going to have to step up and spend the extra money on the 2019 and don’t expect more than the $500 first responder/college grad/military/???? rebate for the first few months.

      The customers that have to have the latest thing will pull out their wallets for the new trucks w/o the incentives for at least a couple of months.

  • avatar
    Dan

    “… their intriguing eTorque Hemi, a power team that promises the trucker’s holy grail – extra low-end grunt for hauling and increased fuel economy on the highway.”

    eTorque, like all regenerative hybrid systems, is just dead weight on the highway when you’re not getting on the brakes.

    • 0 avatar
      Carlson Fan

      “eTorque, like all regenerative hybrid systems, is just dead weight on the highway when you’re not getting on the brakes.”

      I’d have to agree. Seems like the increased fuel economy would be noticed around town, not so much if at all on the highway. Because I only buy trucks for towing, I’m all for increased grunt on the low end, which is what you want in a truck. Not something w/motor that needs to rev past 3K RPM before it starts to pull hard. eTorque sounds like a nice option for a 1/2 ton gasser PU IMHO.

      • 0 avatar
        PrincipalDan

        I’d like to see someone do a comprehensive test between a 2018 Tradesman V6 and a 2019 Tradesman V6+etorque.

        O-60, standing 1/4, long (700 miles or so) real world fuel economy loop, towing etc. That will be the proof in the pudding – so to speak.

        If there are significant positive differences than I’m all for it. They’re basically throwing it in for free if you look at the pricing.

    • 0 avatar
      Add Lightness

      4WD or All Wheel drive is a just dead weight everywhere when you are not in a genuinely traction challenged situation.

      • 0 avatar
        highdesertcat

        Sometimes you can find yourself in a genuinely traction-challenged situation you had no control over, nor could foresee.

        A few years ago I pulled a guy out of the center divider of US 70 near White Sands Missile Range because his 2WD could not climb up the steep slopes of the divide.

        When the highway is closed for a missile launch or other test event you don’t really want to be sitting out in the middle of nowhere and may choose to turn around.

        In his case, his wife had started to bleed from skin-cancer surgery so he HAD to turn around and go back to Las Cruces to seek medical assistance.

        AWD or 4WD can come in handy. It saved my butt several times.

    • 0 avatar
      MrIcky

      “eTorque, like all regenerative hybrid systems, is just dead weight on the highway when you’re not getting on the brakes”

      -according to the engineer- eTorque’s effect on the highway is it’s supposed to moderate and smooth going into MDS and allow the truck to stay in MDS longer. It will also provide a little extra power to delay downshifting under moderate load.

      So it should have some effect even on the highway.

    • 0 avatar
      Scoutdude

      The battery won’t just charge when the brakes are applied, the E-torque motor/generator is just that a motor and a generator. So lift off the throttle when going down a grade and it will top up the battery in anticipation of encountering a grade it will need to climb sooner or later. In theory as others have mentioned that extra torque may make it possible to avoid or delay a downshift on the next grade it may need to climb.

      • 0 avatar
        stuki

        The latter point, reducing the need for shifts and high rpms in hilly terrain, is exactly the reason many give for preferring Ford’s Ecoboost to NA V8s. If you can now get a Hemi that can stay in a taller gear over most everyday hills, that should help Ram compete with the Dearborn boys.

  • avatar
    jpolicke

    For a $1645 destination fee the truck should be individually crated and dropped off at the buyer’s home.

    • 0 avatar
      DenverMike

      “Destination” should be taken out of profits/overhead, just like any other store merchandise. Never mind the obscene profits of these.

      And they shouldn’t make a killing off it. They’re not even using mfg union drivers. They’re using independent transporters and “hot shotters”, usually just $1.65 a mile per vehicle.

      I’ll pay it if getting 20 to 25% off sticker.

      • 0 avatar
        jack4x

        That or just offer a factory pickup option for any US made vehicle. Hard to imagine anywhere in the lower 48 you couldn’t fly one way to Detroit and drive home for less than $1645.

        • 0 avatar
          1500cc

          If you’re buying a new Corvette, there’s an option to pick it up at the museum, which is next door to the factory. But oddly enough, you still have to pay the full destination fee. I think they might actually load it on a trailer to take it across the street. Plus you pay an additional ~$1000 for the museum delivery (which does include a few extra perks).

          Not that we need more regulation in this world, but I would like to see automakers be forced to include all mandatory (non-tax) items in the quoted cost. Our government in Ontario recently did this for concert/live event tickets and travel websites, and it is so much better not to have a crap-ton of add-on fees hit you at check-out.

      • 0 avatar
        MrIcky

        Denver to Detroit is 1269 miles. That’s ~$2100 at those rates so it sounds like you’re getting a bargain.

        • 0 avatar
          DenverMike

          So they average it so everyone pays the same. I’m not happy paying any of it, especially on a $50K truck.

          In the olden days, Ford new vehicles were delivered by guy in a Ford class 8 transport, wearing a uniform with Ford patches. GMs by a guy in a class 8 GMC, Chryslers/Plymouths/Dodge, Dodge transport.

          All of them slowly got out of the class 8 biz, but they all look like regular driver dudes now, whether it’s a class 8 or dually/wedge.

      • 0 avatar
        Scoutdude

        They are using trains for most of the trip that is any distance from the factory. Then unless it is a true special order they aren’t using independents and hot shotters unless the dealer is paying it themselves to keep a customer happy.

        I used to drive by the rail yards of the delivery companies that had the contract with GM, Chrysler and VW on the way too and from work. I frequently cross paths with the trains going to and coming from the rail yard for the company that has the Ford contract. The trucks don’t leave the yard w/o a full load of vehicles. You’d see some vehicles hang around for a couple of weeks, presumably waiting until there is a full load of vehicles going to specific dealership or a number of dealerships in a more remote area.

  • avatar
    eggsalad

    That’s the base model of truck they *want* to sell you. There will, at some point, be a $27k regular cab long bed, for (mostly) sale to city fleets. None of the big 2.5 actually wants to be selling these fleet-spec strippers because they take up production space from more profitable versions, but no one wants to be the first to ditch the regular-cab trucks.

    • 0 avatar
      Scoutdude

      Yeah Ford, GM and FCA do want to sell those fleet spec strippers. They contribute to the bottom line and help keep cost amortization low for those higher trim levels. The other thing is that those fleet sales aren’t as cheap as many would suspect. Yes they may have a $2-4,000 discount off of MSRP, but that is still less than the $6, 8, 10, or 12k rebates and discounts at retail and there are no subsidized interest financing/lease deals either.

      • 0 avatar
        eggsalad

        I’m going to respectfully disagree with you. Ford has the plant capacity to build X number of trucks each year. Each $27k fleet-spec truck they makes means one fewer King Ranch Platinum Limited Raptor they can build.

        They would really, really like it if every single truck they sold had the profit margin of a $70,000 pickup instead of the profit margin on a $27,000 truck.

        Also, fleet-spec trucks (at least the ones public agencies buy) are bought for cash, so Ford, et al, has no shot at making money on financing, either.

        • 0 avatar
          Scoutdude

          I agree that they can only build so many trucks per day but the market for the KR/Platinum/Limited/Raptor is only so big. It is not like those are hard to find other maybe than the Raptor.

          Fact is it is better to sell a $24K 3.3 F150 regular cab 2wd than a $25 or 26k SuperCrew 4×4 2.7 EcoBoost which is real world pricing. So if there are too few of the top trim trucks to meet demand then it will mean fewer XLTs not fewer XLs.

          As long as the XL pays its share of the development costs, fixed overhead, variable overhead it is a smart move to make that sale as it makes the each of the retail trucks cheaper to build and thus more profitable.

          With the fleet orders they usually quote a 90-120 day delivery time vs the 6-8 weeks of a retail order. That is what keeps the line running at full capacity and avoids having to send people home early. So on any given day they slip in those fleet orders to make sure they have a full production schedule.

          Most commercial fleet purchases are financed not payed for with cash as are a fair number of gov’t purchases. Sometimes the repo man comes for the gov’t fleets. https://www.cbsnews.com/news/repo-man-visits-an-illinois-police-dept/

          So the potential for back end profits are still there on fleet sales. Also if you get that fleet discount you are excluded from the subsidized below market financing that is so common on the retail sales. Over on the retail side lots of customers bring their own financing if there aren’t below market financing incentives. So overall I think it is close to a wash on the back end.

          • 0 avatar
            eggsalad

            @Scoutdude:

            I’m sure you’re right. I usually don’t know as much about the car business as I think I do.

  • avatar
    ponchoman49

    1645 destination charge. And I thought 1395 was absurd. This takes it to new heights. My buddy bought two Buick Century station wagons for less than that 3 years ago and is still driving both. And it’s not like gas prices are back up to 5 bucks per gallon either so this is a huge profits making scheme for sure.

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