After Falling Out of Love, Porsche's Diesel Divorce Is Now Complete

Steph Willems
by Steph Willems

It always felt little odd whenever a diesel-powered Cayenne sidled up to you next to a stoplight. A Porsche that builds SUVs, we used to mull, and diesels, no less!

The public’s discomfort with a German sports car maker entering the utility vehicle field is long gone, and we can now say the same for Porsche’s short-lived dalliance with diesels. The automaker has stated it’s pulling its last remaining oil-burning models off the market.

A new Porsche is born, cleaner, but perhaps no purer.

According to Autocar, Porsche has discontinued the Macan S Diesel and Panamera 4S Diesel, both European models that were never touched by buyers across the pond. The Cayenne Diesel, which kicked off the brand’s affiliation with compression ignition in 2009, might disappear with the launch of the next-generation model later this year. Porsche tentatively claimed it would field a diesel variant, but hasn’t confirmed a launch date.

In North America, the Cayenne Diesel met an earlier fate during the Volkswagen emissions scandal. In that uber-expensive brouhaha, late-model 3.0-liter TDI models like the Cayenne found themselves in the EPA’s crosshairs. No North American VW Group vehicle carries a diesel anymore.

Porsche was never an enthusiastic adopter of the technology, choosing to borrow engines from the VW Group parts bin rather than develop its own. With diesel sales declining in Europe (volume was down 7.9 percent last year) and governments and regulators howling for cleaner air in cities, diesel’s European tombstone is already in the process of being etched.

The company’s comments to Autocar suggest that the continent’s new testing regimen is behind the dropping of the two models. Porsche doesn’t want to sink any money into bringing diesel engines into compliance with updated emissions standards.

Last year, Porsche CEO Oliver Blume said diesel sales made up just 15 percent of the brand’s volume, and the automaker was spivoting its R&D spending towards electrification. In his view, diesel just wasn’t that important to the company’s long-term fortunes.

In a recent statement on Porsche’s website, R&D board member Michael Steiner laid out the company’s electrification plans while touting the all-electric Mission E sedan, scheduled to enter production by the end of 2019.

“During an initial stage, we will offer electrically powered versions of existing model lines,” Steiner explained. “In addition, however, work will continue on the development of other purely electric vehicles following the example of the Mission E. To speed up progress in this area, Porsche has joined forces with Audi to set up the Premium Platform Electric. Teams from both brands will work together to lay the foundations for future e-vehicles. At the same time, Porsche is forging ahead with hybridisation of the drivetrain.”

Already, there’s been a sharp uptick in European interest for Porsche’s plug-in E-Hybrid lineup. Blame juicy tax incentives for models’ popularity. If governments plan to punish diesel car use, why wouldn’t Porsche pursue the technology that governments reward?

[Images: Porsche]

Steph Willems
Steph Willems

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  • Kendahl Kendahl on Feb 21, 2018

    According to Porsche's web site, MSRP for a 2018 Cayman S with no options is $67,700 plus $1,050 for delivery, etc. In 2007, I looked at the Cayman for my retirement present to myself. If I remember correctly, base price for an S was about $60k. Base price for a non-S Cayman was $50k. It is now $55k which isn't bad for 10 years' inflation.

  • ThomasSchiffer ThomasSchiffer on Feb 21, 2018

    An SUV without a diesel option in Europe? That will negatively affect sales, especially in large SUVs like the Macan. Based on visual observation, most Cayenne and Macan SUVs that I have seen are diesel-powered.

  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
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