With These Sales, It's No Wonder Porsche Wants a Plug-in 911

Steph Willems
by Steph Willems

It’ll be a long time before Porsche removes any hint of internal combustion from its beyond-iconic 911. The flat-six is safe for the next decade or so.

However, Porsche CEO Oliver Blume says the company wants a plug-in hybrid version, hopefully by 2023 — when the next-generation model reaches its mid-cycle update. “It will be very important for the 911 to have a plug-in hybrid,” Blume told Automotive News last week. There’s no stamp of approval yet, but Blume feels the German automaker “will go for it.”

This shouldn’t come as a surprise. If European sales of the recently introduced Panamera E-Hybrid are any indication, an electrified 911 is an insurance policy that’s sure to pay off.

According to Bloomberg, the improved plug-in Panamera line, which boasts about 22 miles of real-world range from a lithium-ion battery and electric motor, made up 60 percent of European Panamera sales from the start of sales in June through the end of October. Porsche has various government to thank for it.

Not only are cities pledging to ban internal combustion cars (or levy fees on the use of ICE models in city centers, at the very least), there’s steep incentives for buying a vehicle capable of travelling under electric power alone. Not only do buyers want to be able to drive their Porsche in the future, they also want the tax benefits.

“Customer demand is much higher than the 10 or 15 percent we first expected,” said Gernot Doellner, head of the Panamera model line.

Thanks to government incentives, 90 percent of second-gen Panameras sold in Belgium are E-Hybrids. In France, the figure is 70 percent. Even Germany, with its cagey acceptance of green initiatives and love of tradition, saw 25 percent of Panamera sales go to the E-Hybrid variants.

The business case for an electrified 911 is clear to see.

Porsche no doubt wishes for the continuation of the United State’s federal EV tax credit, as it’s a long way from using up its 200,000-unit allotment. Still, the plug-in hybrid’s popularity (and promise) remains higher in jurisdictions eager to make ownership of gas-burning cars a hardship. Naturally, sending the E-Hybrid models to China was a must. The model went on sale in the Far East in October.

The E-Hybrid line encompasses the full second-generation Panamera lineup, including the Turbo and fetching new Sport Turismo wagon variant. Power output ranges from 462 to 680 hp.

[Image: Porsche]

Steph Willems
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  • Heino Heino on Dec 09, 2017

    Airbus and NASA are looking at electric airplanes. You can also buy electric motorcycles. All my gardening equipment is battery powered. Look forward to iToiletpaper and iShower.

    • See 8 previous
    • Krhodes1 Krhodes1 on Dec 10, 2017

      @mcs 975K lbs is the max take-off weight of a 747-800, so you obviously have not a clue what you are on about, as usual. 100K lbs of batteries would get a 747 about one circuit of the field. At best, they are saying very short range regional airliners in the

  • Sitting@home Sitting@home on Dec 09, 2017

    "If European sales of the recently introduced Panamera E-Hybrid are any indication, an electrified 911 is an insurance policy that’s sure to pay off." Isn't that an apples-to-oranges comparison ? The Panamera is a family sedan for well-heeled businessfolk that only really exists so they can say "Let's go for lunch in the Porsche". Being able to sneak inside the EV-only areas or Paris or London in search of a pumpkin spice latte is central to the needs of most of its buyers. The thought of stop/start commuting is (or at least should be) the anathema of every 911 driver.

    • Sportyaccordy Sportyaccordy on Dec 12, 2017

      Should be? Why? The base 911 has always been the everyday sports car, not some razor's edge track beast. Better to have people in hybrid sports cars than hybrid land whales like the Panamera. Welcome to 2017

  • JK I grew up with Dodge trucks in the US, and now live in Turin, Italy, the home of Fiat. I don't think Italians view this as an Italian company either. There are constant news articles and protests about how stalantis is moving operations out of Italy. Jeep is strangely popular here though. I think last time I looked at stelantis's numbers, Jeep was the only thing saving them from big big problems.
  • Bd2 Oh yeah, funny how Trumpers (much less the Orange Con, himself) are perfectly willing to throw away the Constitution...
  • Bd2 Geeze, Anal sure likes to spread his drivelA huge problem was Fisher and his wife - who overspent when they were flush with cash and repeatedly did things ad hoc and didn't listen to their employees (who had more experience when it came to auto manufacturing, engineering, etc).
  • Tassos My Colleague Mike B bought one of these (the 300 SEL, same champagne color) new around June 1990. I thought he paid $50k originally but recently he told me it was $62k. At that time my Accord 1990 Coupe LX cost new, all included, $15k. So today the same car means $150k for the S class and $35k-40k for the Accord. So those %0 or 62k , these were NOT worthless, Idiot Joe Biden devalued dollars, so he paid AN ARM AND A LEG. And he babied the car, he really loved it, despite its very weak I6 engine with a mere 177 HP and 188 LBFT, and kept it forever. By the time he asked me to drive it (to take him to the dealer because his worthless POS Buick Rainier "SUV" needed expensive repairs (yes, it was a cheap Buick but he had to shell out thousands), the car needed a lot of suspension work, it drove like an awful clunker. He ended up donating it after 30 years or so. THIS POS is no different, and much older. Its CHEAPSKATE owner should ALSO donate it to charity instead of trying to make a few measly bucks off its CARCASS. Pathetic!
  • RHD The re-paint looks like it was done with a four-inch paintbrush. As far as VWs go, it's a rebadged Seat... which is still kind of a VW, made in Mexico from a Complete Knock-Down kit. 28 years in Mexico being driven like a flogged mule while wearing that ridiculous rear spoiler is a tough life, but it has actually survived... It's unique (to us), weird, funky (very funky), and certainly not worth over five grand plus the headaches of trying to get it across the border and registered at the local DMV.
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