#Ram

Most truck owners customize their rigs to some degree – witness the multimillion dollar aftermarket industry and the popularity of SEMA. Not to mention the existence of Truck Nutz.

Ram, after refurbishing the 1500 pickup in an effort to quash its competition like beetles under its tires, wants in on some of that high profit action. Today, at the Chicago Auto Show, the company unveiled a passel of Mopar gear for its snazzy new truck.

Far be it for us to suggest ulterior motives in an automaker’s marketing strategy (!). Unless you’re living in a primitive earthen hut with no electricity and using a rocky coastline as a latrine, you’ve no doubt heard of the hubbub surrounding Ram’s Super Bowl ad, which placed images of hard-working Americans alongside the words of slain civil rights leader Martin Luther King, Jr.

Oh, and there was a 2019 Ram 1500 in there, too, working hard, as Rams are known to do.

By the time a dejected Tom Brady flew out of Minneapolis in his fashionable dress coat, collar popped, Fiat Chrysler’s “Built to Serve” ad had the Twitterati spinning on the floor, foaming at the mouth. A controversy was born. But is this a rare example of the target of online scorn…winning?

Fiat Chrysler Automobiles might need the 2019 Ram 1500’s newly increased payload capability when it comes time to visit the bank.

As we’ve told you since the scandal broke a year ago, FCA could find itself on the hook for hefty penalties after the Environmental Protection Agency slammed it for failing to declare a bevy of auxiliary emission control devices on its 3.0-liter diesel V6 engine. With the 2017 and 2018 Ram and Jeep EcoDiesel models now in compliance, the question becomes: what does FCA pay to settle the fallout?

According to documents obtained by Bloomberg, it seems the monetary fine sought by the U.S. Justice Department might not fit in the pickup bed.

Truly, this is a momentous year for trucks. Not one, not two, but three completely revamped or wholly new domestic pickups greeted us in Detroit last week, ready to capitalize on America’s unyielding hunger for vehicles that can haul, tow, ford, climb, traverse, and commute daily with a single occupant.

While we haven’t yet had an opportunity to put the 2019 Ram 1500, Chevrolet Silverado 1500, or Ford Ranger through their paces, we’d hope to find an increase in refinement and capability in returning models. Over at the Insurance Institute for Highway Safety, however, there’s a different testing regimen planned. Let’s just say it’s a hard-hitting one.

And if Ram or Chevy wants to get into the IIHS’ good books, those trucks had best perform better than their so-so predecessors.

It seems we stood and talked like this, before. We looked at each other in the same way then. But I can’t remember where or when… no wait, I remember it perfectly well. It was eight months ago when I asked you to help me pick a perfect pickup. I ended up with a 2017 Silverado LTZ Crew Cab 6.5′ bed with Max Tow package and the 6.2-liter engine. Not all of you approved.

The Silvy ain’t going nowhere, but there might be space in the driveway for a second truck starting in the spring. Just like last time, I’m going to set some loosely-defined rules — but this time the rules will be very different.

I left Detroit at 4:51AM on Tuesday morning, pointed south for a three-hour drive that would terminate with the beginning of my workday. I could have taken the morning off, but I like to surround my auto shows with a little bit of deliberate misery, lest I inadvertently become too comfortable in the entirely artificial universe of public relations and journalist-pampering that seems to gain steam every year even as the rest of the event comes to resemble the petal-dropping Enchanted Rose in the spare wing of the Beast’s castle. Thus the 4 AM wakeup and the trudge out to the frozen parking lot, hunchbacked with suit bags and audibly creaking from every joint, Danger Girl trailing behind me with the wide-eyed stare common to prisoners of war and victims of spousal abuse, even if it’s mostly musical in nature.

We were not the only people starting our morning, and our truck, before dawn. Long-time TTAC readers may remember that General Motors and a few other automakers pay the travel expenses of quite a few autojournos in exchange for obtaining control of their narratives. Most of them arrive a few days before the actual show, all the better to maximize the free meals and curated experiences. On Saturday, while my son and I were driving up to a skatepark in Cleveland for an evening’s worth of BMX riding, I’d seen a former colleague of mine whining on Instagram about the less-than-five-star nature of his complimentary accommodations at the GM Renaissance Marriott. The only way I could think of to register my disappointment was to change my own hotel reservation to the absolute cheapest room available on Hotels.com: $47 a night for the Allen Park Motor Lodge.

The motel, and the room, turned out to be kinda-sorta okay, although the bed didn’t really make the grade for two people with a hardware store’s worth of screws and bolts in their bones. Here’s the interesting part: I’d expected that most of my fellow motel-dwellers would be engaged in some form of recreational depravity, but in actuality the bulk of them were construction and service-industry workers taking advantage of the weekly rates. They were early to bed and early to rise. Our work-truck white Silverado, parked in a line of pickups that stretched all the way across the motel’s road frontage, was notable only for being slightly newer than the rest. As we backed out of our spot, I saw a few Carhartt-clad fellows trudging out to the Colorados and F-150s and Rams, tool belts slung over their shoulders, rubbing their eyes and exhaling cloudy yawns of crystallized steam towards the moon.

Back to life, back to reality. But there was a bit of irony in it for me, because this Detroit show was the first one in a long time to acknowledge the connection between the polished artifice of the press-event turntable and the early-morning trudge to one’s truck.

Earlier today, we found out that the 2019 Ram 1500 will be offered with a mild hybrid option dubbed eTorque. Official fuel economy figures are not out yet, but FCA estimates the hybrid system should show around a 10 percent improvement over current figures. The system employs a motor-generator driven off the crankshaft that is similar to the GM BAS system in some ways.

The novel part of the Ram system is that it does not require liquid cooling on the V8 version and is instead air-cooled, which should reduce costs significantly.

It’s NAIAS week in Detroit, signaling a parade of press conferences and more shrimp than what’s found in all the North Atlantic. While buzzwords this year are “mobility” and “disruption,” the Detroit Three still found time to show us new versions of machines in my favorite segment, the full-sized pickup truck market.

Chevy showed off a new Silverado with an octet of trims, Ram dropped its new non-Freightliner pickup, and Ford promised an oil burner for the F-150.

Now we’ve seen them all, here’s my question to you: if forced to choose one, what would you select?

This year at the North American International Auto will surely be known as the “Year of the Pickup,” with Ford introducing it PowerStroke F-150, Chevy hauling the wraps off a new Silverado, and Ram rolling out a new truck for the first time since 2009.

After months of speculation and hundreds of spy photos, the 2019 Ram 1500 has finally arrived. Here’s what you need to know before the jump: weight is down 225 pounds, the ram’s head logo is back, and both V6 and V8 Rams will be available as a mild hybrid. Wait, what?

There’s good news this morning for Fiat Chrysler worker in the United States, and it’s also good news for members of the Trump administration.

The automaker has announced plans to sink another $1 billion into its Warren Truck Assembly plant and bring production of its Ram Heavy Duty models to Michigan from Saltillo, Mexico. At the same time, some 60,000 hourly and salaried workers in the U.S. can expect a $2,000 bonus (paid in the second quarter of 2018) in recognition of “their continued efforts towards the success of the company.” The move also means 2,500 previously unannounced jobs for Michigan.

What’s behind all of this sudden goodwill? Recent changes to the country’s tax landscape, FCA claims.

“It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly,” said CEO Sergio Marchionne in a statement.

So, how does this production shuffle play out, and what’s the backstory here?

America’s love affair with the pickup truck is about as well kept a secret as the styling of the next Mercedes G-Wagen. Steph talked about mid-sizers this morning, alluding to VW’s new trademark and pontificating if it’s worth the OEM taking a plunge into that segment.

Full-size trucks have no such concerns, of course, with their sales success seemingly as reliable as the sunrise.

For a while, it seemed Fiat Chrysler Automobiles’ fancy (and confusing) console-mounted monostable shifters and newer rotary-dial shifters were out to give every FCA executive a headache. Unfortunately for them, there’s new safety issue causing vehicle rollaways, and this time it’s from a seemingly tried-and-true bit of automotive gear.

The traditional column shifter.

FCA is now recalling 1.48 million Ram pickups spanning nine model years to prevent further injuries and accidents.

(Here at TTAC, we occasionally bring you a piece from a sister publication after determining it hits the right note for our readers. Given that these Off-Road.com spy shots contain a 2019 Ram 1500, and the author is none other than Mr. Matthew Guy, how could we pass it up?)

This year, we’ve seen a few spy shots of the upcoming 2019 Ram 1500. Shutterbugs have now captured what seems to be a test mule of the brand’s fancy-pants Limited trim roaming the salty streets of Michigan.

It’s clearer than ever that the new Ram is going to lose its signature mini-Freightliner look in favor of a more streamlined appearance. A trapezoidal grille is framed by a sleek set of headlamps, with the traditional gunsight ditched in favour of a R A M billboard with chrome whiskers.

Viewed directly from the side, this crew cab looks big. Really big. This could be a result of some visual chicanery thanks to the thick vinyl camouflage, but it sure seems like the upcoming Ram 1500 crew cab will offer its biggest rear passenger compartment to date. It’s not quite in Mega Cab territory but it’s certainly approaching that level.

Fiat Chrysler Automobiles secured permission to sell 2017 Ram 1500 EcoDiesel and Jeep Grand Cherokee EcoDiesel models in late July, but it could be nearly a year from that date before owners of 2014-2016 models can breathe easier.

In its bid to satisfy a very angry Environmental Protection Agency, FCA agreed to remove undeclared auxiliary emission control devices from its 2017 3.0-liter diesel vehicles and offer a fix for the 104,000 already on the road. Satisfied that nitrogen oxide (NOx) levels would stay within legal limits, the EPA gave the automaker the green light. With certification in hand, new EcoDiesels began appearing on dealer lots by the end of September.

The story doesn’t end there, however. Numerous Ram and Jeep EcoDiesel owners want FCA to pay up, and it’ll be many months before FCA fixes any of their vehicles.

Two days ago we brought you a crop of spy photos of the next-generation 2019 Ram 1500. It won’t be long until we see the real thing in the flesh, either — the Detroit show’s just a month away.

As expected, the truck’s appearance in TTAC’s Slack chatroom caused no shortage of opinion. Negative opinion. Fiat Chrysler’s build quality and innovation never ranks high compared to its rivals at brand ranking time, but there’s no denying the company knows a thing or two about style. About designs that stand the test of time.

The fourth-generation Ram 1500, looking much like the third-generation Dodge Ram (itself not all that removed from the second-generation model) is one of those models. Joke all you want about quality and resale values, but in many eyes, including those of several TTAC writers, the truck just looks like a truck should.