You know you’re getting old when you start using phrases like “back in my day” on the regular. Indeed, as I’m rounding my fortieth lap of the sun, I find myself reminiscing entirely too much. And, considering this tidy second career I’ve picked out, it’s not surprising that my daydreams revert all too often to vehicles of my youth.
Back in my day (there it is) compact pickup trucks were everywhere. Every mainstream automaker had one – occasionally, it was a rebadged import, but it was an important segment in which to compete. The Ranger was just another player in a crowded marketplace.
These days, the compact pickup doesn’t exist in North America. The midsize truck is the new hotness, but even this segment is relatively immature. Ford looked at its overseas portfolio and saw a model that could readily be adapted – thus, the 2019 Ford Ranger seen here. Is the Ranger competitive with the stalwarts, or is it a matter of too midsize, too late?
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