#Ram

Fiat Chrysler executives have made it very clear: the next-generation Ram 1500 needs to move away from the styling cues of the past, no matter how hard the transition will be for brand traditionalists — or Ram execs.

We’ve already seen movement in this direction. Several 1500 trims — Rebel, Laramie Longhorn, Limited — have already ditched the signature crosshair grille for a new design, positioning the Ram name dead center, flanked by two U-shaped ribs. If you’re still unsure of what kind of truck you’re looking at, the 10-foot-high chromed letters adorning the tailgate provide a second subtle hint. Hashtag branding.

As seen in these spy photos, the next-generation 2019 Ram 1500, due for an unveiling at the North American International Auto Show in Detroit next month, has a face that’s bound to stoke controversy.

Say you’re planning on hauling items of uneven length in your next full-size pickup. Eventually, everyone does. Those extra-long pieces of lumber, a disassembled bed frame, tubing, you name it, would normally poke out the top of the bed, resting on a closed tailgate.

Not in the 2019 Ram 1500, it seems.

Spy photos of the next-generation Ram full-sizer reveal a very suspicious seam in the vehicle’s tailgate, and there should be no mystery as to what it means.

Alert readers will recall your humble author’s fleet currently includes a bright red, eight-year-old Ram 1500 Sport 4×4. There is nothing wrong with this truck. It has an acceptable level of technology, hauls our 8,600lb RV trailer without complaint, has never once left me stranded, and is mechanically similar to a new Ram 1500. Plus, despite such luxuries as heated and ventilated leather seats, it is agricultural enough to be fixed with a hammer.

So why does the never-ending parade of Ram special editions make me want to head to my local dealer and investigate financing options? Because FCA knows their customers, that’s why — and with this Hydro Blue Sport, it proves they know them well.

So diverse are the trim levels available in a modern pickup truck, it wouldn’t be shocking to see automakers begin offering a “Scotsman” edition, complete with three-on-the-tree shifter, for buyers accustomed to eating beans out of a can. On the other end of the ladder, surely “Limited,” “Platinum,” and “Tungsten” fall short in the luxury trappings offered within their leather-trimmed cabins. Buyers clearly need a wood-panelled humidor for their stogies.

Suffice it to say that automakers are making the purchase of a pickup truck more appealing than ever, and in October, buyers did their duty. October 2017 was a boffo month for light truck sales, with every full-size truck line recording rising year-over-year sales in the United States. Unfortunately, but not all that unfortunately (according to accountants, anyway), buyers offered a raised middle finger to mid-size pickups sold by those same automakers.

If the Detroit Three want to keep wind in their sales sails, it sure won’t happen on the strength of traditional passenger cars.

Several brands from Ford Motor Company, General Motors, and Fiat Chrysler Automobiles posted U.S. sales declines in October 2017, all thanks to the slipping popularity of regular cars. In many cases, the continued strength of the crossover/SUV/truck market wasn’t enough to tip the scales back in the automakers’ favor.

Unless you’ve been living under a rock, you know Ram will drop a new half-ton pickup at the North American International Auto Show in Detroit in January. It’s a big gamble redesigning a cash cow, lest the truck faithful turn up their noses at the new styling.

In the past, manufacturers have hedged their bets by simultaneously producing both the new and old styles, such as when Ford offered both the F-150 and F-150 Heritage in 2004. Now, Ram appears poised to deploy the same strategy in 2018, according to bossman Sergio Marchionne.

Looking for a full-size pickup with class-leading fuel economy? Can’t lick that diesel addiction, but not willing to go heavy duty? Since 2014, the Ram 1500 HFE has been your full-size, light-duty diesel go-to, at least until the Environmental Protection Agency yanked the model’s certification for the 2017 model year.

Following this year’s minor disagreement (the EPA wanted to know what those undeclared auxiliary emission control devices were all about, Fiat Chrysler said it was no big deal), as well as the federal investigations and lawsuits that followed, the thriftiest Ram is back on the market. In late July, environmental regulators finally gave the model a clean bill of health, certifying it for sale in the U.S.

However, Ram EcoDiesels are only now finding their way onto dealer lots.

People allege that everything’s bigger in Texas. At the State Fair, they’re probably right. Ram chose the long-running extravaganza to show off a couple of new trim packages now available on their pickups.

The current list of Ram trim levels reads like a menu at a good restaurant: lots on it and plenty that you want. Ahead of next January’s Detroit show, where we will presumably see a brand-new Ram 1500 pickup, the FCA team has dropped two new models into their lineup.

August 2017 represented the twelfth consecutive month in which U.S. sales at Fiat Chrysler Automobiles declined on a year-over-year basis.

FCA volume slid 11 percent in August, a loss of nearly 21,000 sales, as retail and fleet volume declined. The decreases were most keenly felt at Jeep and Chrysler, which tumbled 15 percent and 33 percent, respectively. But Dodge, Ram, and Fiat sales also reported losses compared with August 2016.

More troubling than the poor August results, however, is the predictability of August’s results. FCA’s disappointing trendline began in September 2016. Year-over-year, FCA lost 187,000 sales over the last 12 months.

Healthy competition lowers the price of consumer goods, the economists tell us, but it also raises torque ratings. Nowhere is this more apparent than among the Detroit Three automakers, with Ford, General Motors and Fiat Chrysler Automobiles locking horns, crossing swords (keep it clean…), and firing arrows at each other in a heavy-duty pickup war that’s only heated up in recent years.

It comes down to stump-pulling, gravel-hauling, trailer-towing twist. In 2015, the Ram 3500’s 6.7-liter Cummins inline-six turbodiesel topped the Ford F-350 SuperDuty’s 6.7-liter turbodiesel V8 by 5 lb-ft of torque — 865 to Ford’s 860. This clearly couldn’t stand, so for 2017 Ford upgraded the Power Stroke’s torque rating to 925 lb-ft, kiboshing Ram’s 2016 attempt to stay ahead with a 900 lb-ft rating.

With 2017 came further aggressions. This year saw GM pulling ahead to second place with its 6.6-liter Duramax V8, now upgraded to 910 lb-ft, knocking Ram down to third place.

Well, FCA’s having none of it. Just a day after Ford’s unveiling of a newly powerful second-generation 2.7-liter EcoBoost V6 and 5.0-liter V8, Ram fires this salvo: a Cummins with more grunt than any other rival.

The light-duty Chrysler diesel is back. After a bevy of undeclared emissions control devices sank Fiat Chrysler Automobiles into a cauldron of hot water back in January, U.S. regulators have certified 2017 models powered by the company’s 3.0-liter EcoDiesel V6.

Having spent the last half-year cooling their heels, unsold Ram 1500 and Jeep Grand Cherokee oil-burners are once again legal for sale to torque- and economy-obsessed buyers.

FCA earned itself plenty of bad PR after the Environmental Protection Agency all but accused the automaker of a Volkswagen-like scheme to deceive the U.S. government and cheat on emissions tests. The undeclared software amounted to a violation of the Holy Grail of environmental legislation: the Clean Air Act. Software tweaks have now rendered the engine compliant, earning a certificate of conformity (also known as a thumbs up) from the EPA.

Too bad about that Justice Department lawsuit.

Today marks the third and final entry in our Domestics Abroad miniseries. This is where we take a look at the models proffered around the globe that wear a domestic company’s badge on the grille, but are not offered in the brands’ domestic markets. This is ground zero for “you can’t get that here.” All nameplates you’ll see in this series are current production models.

We kicked off this series with Ford and its 13 qualifying models. Second was Chevrolet, which had 9 models accounted for, and one which I forgot (you can see it below the jump). The Unmentionables will cover the remaining international offerings from Buick, Dodge, and Ram.

As the current-generation Ram 1500 nears the end of its life cycle and its Heavy Duty siblings await either a refresh or something more significant, Fiat Chrysler Automobiles has decided to offer its most luxurious pickup to date. Tungsten, which has the highest melting point and tensile strength of any metal on earth, lends its tough-sounding name to new Ram trim slotting above the existing top-rung Limited.

For 2018, the Limited Tungsten Edition becomes the latest and greatest pickup from an automaker known for tossing out special editions like Halloween candy. What can a buyer expect from a Ram 1500, 2500 or 3500 decked out in Tungsten duds? Well, besides an MSRP above $55,000 for a rear-drive 1500, you’ll find a truck Mick Jagger might enjoy.

Impassioned calls for Ram to drop the Cummins 6.7-liter inline-six diesel into the Power Wagon are not new, nor is Ram’s response. I recently spoke with Jeff Johnson, Ram’s brand manager for heavy duty trucks, who unequivocally stated, “Ram has no plans to offer the Power Wagon with a diesel.”

Johnson pointed to the increased weight of the 6.7-liter Cummins versus the 6.4-liter Hemi V8 presently under Power Wagon hoods, as well as the difficulty of engineering the front end to accommodate both the diesel’s cooling requirements and the truck’s standard 12,000-pound winch.

We accept the reality of these challenges. But could Ram overcome them?

Absolutely, though Ram’s engineers have determined the cost outweighs the benefits. Even setting my enthusiast hat aside, I am not confident that bypassing this opportunity altogether is the best choice for Ram.

Ford’s F-Series is the undisputed king of the domestic pickup market. It’s high atop the mountain, looking down upon its rivals as they savagely bludgeon each other with gnarled branches. For years, the majority of that abuse fell on Ram. Then, all of a sudden, 2017 came and Chevrolet ended up with a broken nose. In the primeval battle of truck sales superiority, Chevy’s Silverado no longer occupies the second place position for full-size pickups. Ram does.

Alright, it isn’t quite that dramatic. General Motors’ truck offerings aren’t exclusive to the Silverado and the automaker still outsold Fiat Chrysler when factoring in pickup deliveries from its GMC division. However, we’re counting this as a victory for Ram because FCA needs one — and overtaking Chevy sales isn’t exactly small potatoes. This is a major leap forward for a brand that seemed perpetually in last place.