Color Your World: 2018 Ram 1500 Hydro Blue Sport

Matthew Guy
by Matthew Guy
color your world 2018 ram 1500 hydro blue sport

Alert readers will recall your humble author’s fleet currently includes a bright red, eight-year-old Ram 1500 Sport 4×4. There is nothing wrong with this truck. It has an acceptable level of technology, hauls our 8,600lb RV trailer without complaint, has never once left me stranded, and is mechanically similar to a new Ram 1500. Plus, despite such luxuries as heated and ventilated leather seats, it is agricultural enough to be fixed with a hammer.

So why does the never-ending parade of Ram special editions make me want to head to my local dealer and investigate financing options? Because FCA knows their customers, that’s why — and with this Hydro Blue Sport, it proves they know them well.

Ram owners are generally not a bunch of wallflowers (that goes for most truck owners, I think). One does not sign the note on a machine purposefully styled to look like a Freightliner if they intend to blend into the crowd. Ram knows this.

With the new Ram 1500 still a couple of months from dropping its camouflage at the Detroit show in January, and Ford’s turbocharged aluminium wonder dominating the sales charts, FCA knows it needs to keep fans interested in the current model. Slathering its most aggro models with high-impact paint colors is a cheap way to do the trick.

You’ll probably remember the Sublime Ram from a few months ago, along with the Copper Sport and Ignition Orange specials. The Hydro Blue Sport shown here sings from the same hymnbook: bold paint, gonzo rims, color-matched interior frippery. There is one new verse this time around, in the form of a new grille snatched from the high-lux Rams and covered with the outrageous blue paint. I think this detail is fabulous.

See what I mean? They hooked me again. Ram knows there are plenty of customers out there just like me – someone who’s enjoying their existing truck and kinda-sorta-maybe interested in a new one but not wanting to pull the trigger on a machine that’s fundamentally identical to the one they already have. Then, BAM, a buzz model appears with a bright color and a unique grille and suddenly we find ourselves unable to wait for the upcoming 2019 model.

It’s a smart play. It’s also a smart play to keep the machine churning after the new-style Ram debuts in January. If the spy shots are any indication, more than a few existing owners will pick up a new copy of the old one before it is gone for good, although I do think Ram will pull in some conquest buyers after it flosses the Freightliner out of its teeth.

As for this special edition, standard features on the Hydro Blue Sport include a black-decaled Sport performance hood, new-for-2018 body-colored Sport grille with black billet inserts and black R-A-M letter badge, as well as flat black exterior body-side and tailgate badging. Black bezel projector headlamps and LED tail lights complement look.

Like most other buzz models, the Hydro Blue Sport trim will be available on Ram trucks in a crew cab, short-bed body style equipped with the 5.7-liter HEMI V8. Both two- and four-wheel-drive versions are offered. The two-by gets huge 22-inch rims, while the four-wheeler settles for a set of 20-inch dubs.

The whole package is limited to 2,000 trucks in the American market and will go on sale sometime this month. In the meantime, I’m setting the lead image on this story as my laptop wallpaper.

Go ahead and make fun of Fiat Chrysler for all these special editions if you want, but you can’t argue that Ram knows what its customers want.

[Images: Fiat Chrysler Automobiles]

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  • Superdessucke Superdessucke on Nov 10, 2017

    Ugh :-(

  • Eyeofthetiger Eyeofthetiger on Nov 11, 2017

    I don't know what "an acceptable level of technology" is anymore. Is it electric power steering, direct fuel injection, and seventeen airbags? Or is it a touch screen blue tooth radio with i-Phone sinking automatic navigation that orders your groceries on Amazon and has a snarky personality?

  • Brandon What is a "city crossover"?
  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...