QOTD: Is This Truck For You?

Matthew Guy
by Matthew Guy

It’s NAIAS week in Detroit, signaling a parade of press conferences and more shrimp than what’s found in all the North Atlantic. While buzzwords this year are “mobility” and “disruption,” the Detroit Three still found time to show us new versions of machines in my favorite segment, the full-sized pickup truck market.

Chevy showed off a new Silverado with an octet of trims, Ram dropped its new non-Freightliner pickup, and Ford promised an oil burner for the F-150.

Now we’ve seen them all, here’s my question to you: if forced to choose one, what would you select?

And, no, you can’t say “none of the above.” This is not a first-year civics course at community college. Nor can you jump on the Nissan or Toyota bandwagon. Those two trucks are capable contenders but they’re not the focus of today’s QOTD.

Jeez. I think that’s the first time in my five-and-a-half years of writing here I’ve ever deployed my Dad Voice. Anyways. Let’s run through your options.

The new 3.0-liter Power Stroke turbodiesel V6 churns out 250 horsepower and 440 lbs-ft of torque when stuffed under the hood of the Ford F-150. Hooked to a 10-speed automatic transmission, the new PowerStroke enables the diesel F-150 to tow up to 11,400 pounds.

Chevy refurbished the new Silverado to the height of utility, with more bed acreage than previous iterations and trick storage solutions inside the seatbacks of the rear bench. It, too, will be available with a diesel in the form of a 3.0-liter inline-six. I am anxious to hear its exhaust note.

Ram has jumped into the deep end of risk by jettisoning the in-yer-face big rig look on which it traded for nearly 25 model years. It’s still plenty aggro, especially in the Rebel trim shown above, but this author thinks this styling decision is as much of a departure as the new-for-1994 Ram was back in the day.

So there’s your choices, B&B. Whatever your yardstick — styling, powertrain, or something else — what’s your pick for a full size truck from the Detroit Three?

[Image: Ford, General Motors, Fiat Chrysler Automobiles]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Ernest Ernest on Jan 15, 2018

    I'm thinking car enthusiasts don't represent the full-size pickup market very well, reading the comments. Last year, 2.3 million full-size pickups were sold, and, if my math is right, 41% of them were Fords. That being said, I'd go for the Ford Supercab, but I'd like mine with the 5.0 please. If cost was no object, I'd just go for a Bright Blue Raptor and call it a day.

  • Jfk-usaf Jfk-usaf on Jan 16, 2018

    I actually think that Ram fixed their look. The old grill looked like an actual pig with the two holes up front. I'd choose the Ford. FCA vehicles are constructed of crap parts so Ram gets a Hell no! GM is a little better and does look good but still a no. Maybe I'd lease one and keep getting rid of them before things start to go wrong. GM just doesn't age well. Of the three I have the most faith in Ford. You only buy the others if you don't want to (or can't) spend the money on the F-150.

  • ToolGuy "Nothing is greater than the original. Same goes for original Ford Parts. They’re the parts we built to build your Ford. Anything else is imitation."
  • Slavuta I don't know how they calc this. My newest cars are 2017 and 2019, 40 and 45K. Both needed tires at 30K+, OEM tires are now don't last too long. This is $1000 in average (may be less). Brakes DYI, filters, oil, wipers. I would say, under $1500 under 45K miles. But with the new tires that will last 60K, new brakes, this sum could be less in the next 40K miles.
  • BeauCharles I had a 2010 Sportback GTS for 10 years. Most reliable car I ever own. Never once needed to use that super long warranty - nothing ever went wrong. Regular maintenance and tires was all I did. It's styling was great too. Even after all those years it looked better than many current models. Biggest gripe I had was the interior. Cheap (but durable) materials and no sound insulation to speak of. If Mitsubishi had addressed those items I'm sure it would have sold better.
  • Marty S I learned to drive on a Crosley. Also, I had a brand new 75 Buick Riviera and the doors were huge. Bent the inside edge of the hood when opening it while the passenger door was open. Pretty poor assembly quality.
  • 3-On-The-Tree Alan, I was an Apache pilot and after my second back surgery I was medically boarded off of flying status due to vibrations, climbing on and off aircraft, so I was given the choice of getting out or re-branching so I switched to Military Intel. Yes your right if you can’t perform your out doesn’t matter if your at 17 years. Dad always said your just a number, he was a retired command master chief 25 years.
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