#Cadillac

It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:

“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”

We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products.

Photo courtesy of General Motors

In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s just quite possible that outstanding product is a little bit more important to a company’s success than Ms. Lee seems to think, I’m not going to comment on her remarks because I think they speak for themselves and, frankly, I think they don’t bode well for the brand. You can read them and offer your own commentary after the jump. The engineers and designers at GM have given Cadillac the best products that it has had in decades, but automotive history has many examples of fine vehicles that were crippled in the marketplace by the very people trying to market them.

The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.

In addition to the Cadillac ATS-V Coupe that you already saw, Cadillac is launching a sedan version of the ATS-V.

3.6L twin-turbo V6. 450 horsepower. 6-speed manual. What more do you need to know?

General Motors has sold 189,354 copies of its big Lambda-platform crossovers in the United States this year. Combined sales of the Buick Enclave, Chevrolet Traverse, and GMC Acadia have risen by a scant 137 units through the first nine months of 2014.

GM’s six full-size, body-on-frame, pickup-based SUVs, on the other hand, have collectively increased their U.S. volume by 22%, a gain of 32,652 sales, to 183,080 units in total.

These nine nameplates have generated 17% of GM’s 2.2 million year-to-date sales.

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

If you happen to own certain BMW, General Motors, Honda, Toyota, Mazda and Nissan vehicles, and reside in a humid climate, the National Highway Traffic Safety Administration is urging you to take it in for repairs linked to the Takata airbags installed.

Cadillac sales in the United States rose to a six-year high in 2013. Yet in five of 2014’s nine months, sales have declined. Through three-quarters, Cadillac volume is down 4%. Overall new vehicle sales in the U.S. are up by more than 5%.

BMW, Mercedes-Benz, and Lexus sales are up 11%, 8%, and 16%, respectively, in 2014. Audi, up 14%, is routinely outselling Cadillac.

The SRX was a bright spot for Cadillac in the first half of this year, not only because it’s the brand’s best-selling model but because sales had jumped 20% compared with the first half of 2013. After six consecutive monthly increases, however, SRX sales in July slid 7%. August volume fell 37%. September sales dropped 15%.

Total third-quarter SRX sales were down 22%, a loss of nearly 3700 sales.

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

This week’s AMA is a double-header, courtesy of reader Mark, who might be the only person who will cop to owning both a Cadillac Catera and a Jaguar X-Type.

First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020.

Cadillac’s upcoming flagship is living up to its status, as the CT6 is set to have a PHEV option on the checklist when it arrives for the 2016 model year.

Cadillac’s new alpha-numeric scheme has entered the crossover and SUV space, with the brand’s future offerings to be dubbed XT. However, like the Lincoln Navigator to the MKs, the Escalade will keep its name among the CTs and XTs.

As Aaron Severson explains in great detail in his excellent Ate Up With Motor piece, the 1976-1979 Cadillac Seville (which was essentially a Chevy Nova under the skin), accelerated the long decline of the Cadillac Division that continued with the Cavalier-based Cimarron and didn’t really turn around until Cadillac started building trucks for rappers and warlords in the 1990s. Having driven a $50 1976 Nova many thousands of miles, I can assume that ’78 Seville ownership was very similar, though with a plusher interior and (slightly) more engine power. Here’s a brown-on-gold-on-brown-on-yellow-on-ochre-on-umber-on-brown-on-beige-on-copper example that I spotted a few weeks ago in a San Francisco Bay Area wrecking yard.