#Cadillac

A fun Friday read for those who protested that there were too many negative editorials regarding Cadillac recently. Reader Forest Casey published an astonishingly detailed essay on Medium detailing the history of Cadillac, from the establishment of the brand right through to production of its first car, the Model A Runabout, and its stewardship under Alfred Sloan’s General Motors conglomerate.

If nothing else, Johan De Nysschen has a tried and true playbook: move the company’s headquarters and revamp the nomenclature of their product lineup. How well did it work for Infiniti? Well, can *you* recite their product lineup without looking at their website?

When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word that De Nysschen will implement a new nomenclature for Cadillac.

Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.

Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors.

This summer, we heard news that Cadillac was scrapping plans for a three-row crossover set to slot between the SRX and the Escalade. But according to new Cadillac head Johann De Nysschen, that vehicle might be back on the table, along with a slate of new products designed to raise the stature of Cadillac in the minds of a new generation of buyers.

What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.

Cadillac confirmed that a rear-drive flagship would go into production next year at GM’s Detroit-Hamtramck assembly plant.

Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either.

Earlier this week, General Motors CEO Mary Barra announced that Cadillac would be the first of her company’s brands to receive V2V and V2I technologies, which would be introduced in the 2017 CTS and the unnamed F-segment flagship recently green-lighted.

Today, we know who will be supplying those technologies: supplier Delphi.

When will Cadillac’s long Cimarron nightmare be over? You’d think that the Caddy-badged Chevy Cavalier would be just a bad memory, but no— actual real-world examples of Cimarrons keep popping up all over the country! In this series, we’ve seen this ’82, this ’82, this ’83 Cimarron d’Oro, and now I’ve found this white ’86.

The Cadillac ELR flopped. Not because there wasn’t any for you to buy, but because there weren’t any buyers. This is what we knew back in April, and again back in May.

July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before.

Now get this: August sales increased yet again. (There are no year-over-year figures available yet, as the ELR only arrived in December 2013.) 196 Cadillac ELRs were sold in the United States in August 2014, more than the total number of ELRs sold in December, January, February, and March combined.

196 sounds like a lot, right? Well, it sounds like a lot if we’re comparing ELR volume to the sales totals achieved by the Chevrolet SS.

Cadillac owners entering showrooms in 2017 will find that their new ride will be capable of more than they might like, as V2V and semi-autonomous systems will become available on the CTS and a Cadillac to be named later.

Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles.

GM will shift production of the Cadillac SRX crossover from a facility in Mexico to the former Saturn plant in Spring Hill, Tennessee. The move will bring $185 million in investment and 390 jobs to the plant.