Cadillac Flagship Sedan May Not Officially Bear LTS Name

Cameron Aubernon
by Cameron Aubernon

What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.

Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup being served to Cadillac customers entering the showroom, “a weakness of the Cadillac brand” chief marketing officer Uwe Ellinghaus proclaimed earlier this year.

Last month, the premium brand snagged former Infiniti boss Johan de Nysschen as its new chief. In his former role, de Nysschen revamped the naming scheme for the Japanese premium brand’s offerings, using Q for cars and QX for crossovers and SUVs. The claim for the method behind the madness was that he wanted Infiniti to have a broader range of vehicles around the world.

No matter what happens, the world will likely know the name of the beast by the time of the New York Auto Show next April.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • RHD RHD on Sep 22, 2014

    I think that's spelled "Heces". "Elmiraj" sounds vaguely Egyptian, but brings to mind wandering in the desert, dying of thirst, or maybe the nickname of a terrorist. How about another European city, or a wine-producing region of France? Or, less pretentiously, call it the Cadillac Napa Valley.

  • 28-Cars-Later 28-Cars-Later on Sep 22, 2014

    Cadillac Marseille.

  • 3Deuce27 3Deuce27 on Sep 22, 2014

    If it is an actual 'Two door Coupe' I still like 'Elmiraj". Unique name representing the flagship for a new era for Cadillac. Any of the old names would carry to much baggage that Cadillac best not rebirth in this new era for Cadillac. And, Cadillac needs to somewhat separate itself from the mothership, with more autonomy and just pull the best out of GM's resources. It also needs to build its own unique powerplants, further separating itself from GM's shared corporate identity with all the perceived issues that involves.

  • 3Deuce27 3Deuce27 on Sep 27, 2014

    CT6... How Dumb! Hello GM Inside News Forum Member! Welcome to the September 2014 edition of the newsletter! To start off this month we have a great article from our good friends at about the New Cadillac Flagship to be Named "CT6". Click on the first link below to check them out!