In 2012, Volkswagen began research into starting a budget brand in the vein of Datsun and intended rival Dacia, with the aim of having a full lineup ready for sale by 2015. Two years later, the budget brand has hit a budget wall, and that’s only the start.
Despite an ailing presence in North America, Suzuki has been a pioneer in the Indian marketplace, with its Maruti Suzuki subsidiary selling over 10 million vehicles since inception in 1981, with the Maruti 800 serving as its core product.
The newest entry-level variant of the Caterham Seven range will be getting a powertrain from an unlikely source; a 660cc three-cylinder Suzuki engine.
Not so fast…again
Though recent reports claim that VW Chairman Ferdinand Piech and Suzuki President Osamu Suzuki are involved in board level talks to resolve the differences in their on again off again relationship, at a news conference for quarterly earnings, Suzuki Executive Vice President Toshihiro Suzuki denied any such talks have taken place. According to Reuters, Suzuki claimed that “There have been various reports, but there absolutely are no such facts, so there is nothing I can talk about on this topic.”
Suzuki and VW don’t seem ready to officially call it quits just yet. The two companies are still talking, with both sides continuing to see positives in what was to be a partnership on small cars and Suzuki’s domination of emerging markets.
Senior management from both sides, including Osamu Suzuki, are currently in talks to revive the partnership as it could help Suzuki spread their R&D costs over multiple products and give them access to VW technology. Volkswagen wants a greater foothold in India and China, where Suzuki has been wildly successful, a stark contrast to their presence in North America. If talks fail, the courts have some decisions to make.
The little red car sat squat and low on the street looking for all the world like the product of an unlikely tryst between a Dodge Viper and a child’s pedal car. It was a classic two seat sports car, with short rear deck, small passenger compartment and “long” hood that stretched away from the driver just far enough to cover the engine beneath it. The proportions were right, but the actual numbers were ludicrous: 81 inch wheel base, 54 inches wide, a curb weight just a touch under 1600 pounds and 660 CC engine with a maximum horsepower rating of just 63 horsepower. This was going to be an experience, I knew, but first I had to figure out how I was going to fit behind the wheel. (Read More…)
As a former Metro owner— about ten years ago, I found a low-mile ’96 Metro with four-cylinder and automatic for a scrap-value price and couldn’t say no to the deal— I’ve always sort of liked Suzuki’s little no-lux gas miserwagen. It takes a special Metro for me to include it in this series, however; we’ve seen this ’90 Metro El Camino, this electric-powered ’95 Metro, and this ’91 Suzuki Swift so far, plus this bonus Honda CBR1000-powered LeMons race-winning Metro, and now I’ve found one of the very rare Metro convertibles at a California self-service wrecking yard. (Read More…)
Yesterday, we admired this El Camino-ized Geo Metro, which probably got all of you wondering about the badge-engineered Suzuki Cultus that The General sold before the Geo marque existed. Wonder no more— here’s a genuine Chevy Sprint awaiting consumption by The Crusher! (Read More…)
Just as Suzuki prepares to wrap things up in the North American market, their global product line is set to be revamped entirely, with a focus on vehicles like the Nissan Juke.
It takes a really special Geo Metro to achieve Junkyard Find status; the last one that managed the feat was this bright green electric-powered ’95, which turned out to be a Ree-V conversion made in Colorado during the EV optimism of the late 2000s. During a trip to my old San Francisco Bay stomping grounds a few weeks ago, I spotted today’s Junkyard Find parked just a few yards away from this will-make-you-haz-a-sad 1960 Nash Metropolitan. (Read More…)
America’s top selling Suzuki dealer is switching it up with a much more popular brand. Wichita Suzuki has begun selling Subaru cars as it prepares for the end of the Suzuki era in America.
1998 Pontiac Rageous
All good things, even obscure and maybe even not so good, must come to an end. You can see previous installments of the Encyclopedia of Obscure Concept and Show Cars here, here, here, and here.
Oldsmobile, Packard, Plymouth. Another dead brand with obscure concept cars in this part of the alphabet is Pontiac. This is their Rageous concept from 1997, another proto-CUV, and what some have called “the Aztek that should have been”. Imagine a four door Trans Am (the rear doors are suicide style like on the RX-8 Mazda) with a hatchback and a flat load floor that will accommodate a 4X8 sheet of plywood. A ’90s vintage LT1 and a Corvette based rear suspension completed the package, which of course had Pontiac’s supernumerary nostrils from that era. Actually, the Rageous isn’t that obscure. Mattel’s Hot Wheels released their own version of it in 1999 and reissued it at least 8 times since then. Like the Jeep Jeepster concept, if you’re a Gen Y’er, or a baby boomer who collects Hot Wheels you may actually remember the Pontiac Rageous. (Read More…)
Not many cars appear and disappear while leaving as little trace as did the Suzuki Aerio, which was sold in the United States for the 2002-2007 model years. Normally, I ignore such new cars when I’m wandering around the wrecking yards of Denver, but I’ll break out the camera when I find something of historical significance— for example, an example of the final year of the GM J-body’s 24-year run— or when I see a car that doesn’t seem to exist on the street any more. This Aerio is such a car. (Read More…)
Irony is a cruel mistress. Just as Suzuki’s American auto sales arm is winding down, the newest version of the SX4 was revealed at Geneva, and it doesn’t look bad at all – save for the awful snot green shade.
The 30 year run of Suzuki auto sales in the United States is one step closer to coming to an end, as a California bankruptcy court approved Suzuki’s restructuring plans.