By on January 18, 2010


The dominant Japanese car companies remain uncomfortable with their nationality, doing their best to seem somehow American lest they provoke a political backlash. Even as unabashedly Japanese products have become prevalent in the intertwined worlds of TV, gaming, and toys, I cannot recall a car with so much as a Japanese name prior to Suzuki’s new Kizashi. Why Suzuki? Well, they’re too small in the U.S. to fear a backlash. And tagging a motorcycle Hayabusa didn’t exactly harm its popularity. Why “Kizashi?” The name means “something great is coming.” Well, is it?

100_5990With a name like “Kizashi,” one might expect Suzuki’s new sedan to look distinctively Japanese, or at least distinctive. It doesn’t. Some of the details are nicely done, such as the Lexus-like exhaust outlets. And the proportions are athletically tight. But if anyone noticed the Kizashi during the week I drove it and wondered “what is that?” they were very discreet about it. I suppose we should be thankful that the new corporate front end introduced with the XL7 went no further than the XL7. But anonymous soap bars are so mid-90s, and something about this car should say Suzuki aside from the oversized S on the grille.

The interior is no more Japanese than the exterior. But, for a car priced in the mid-20s, the Kizashi has an exceedingly well-appointed interior. Door pulls are the first thing you touch inside a car, and you grab them every time you get in. Yet these are rarely fully upholstered, even in premium brand luxury sedans. Well, the Kizashi has them, along with luxuriously upholstered upper door panels.

The premium look and feel continues with a woven 100_5714headliner, switchgear that’s a cut or two above the mid-20s norm, compartment lids that open with a dampened glide, and thorough red backlighting. Everything that could possibly be backlit is backlit, down to the hood release and shift paddles. In the midst of this refinement, the long clunky rod used to adjust the instrument panel’s brightness and the slop with which the glove compartment latches stick out more than they otherwise would. A third oversight, and easily the most annoying: while the brightness of the instruments can be adjusted, the bright green lights that announce that the cruise and AWD are engaged cannot be. I avoided using both on the highway to avoid the green lights.

Suzuki similarly aims to impress with the Kizashi’s features list, and generally succeeds. Especially nice to see at this price: an immersive 425-watt Rockford Fosgate sound system, keyless access and ignition (will anyone who owns a car with it ever go back?), rain-sensing wipers (can’t get them on a Cadillac this year), and rear air vents. Some bits missed in their absence: 8-way instead of 4-way adjustment for the power passenger seat (a common omission at this price) and rear reading lamps. Yes, my well-ventilated kids complained when they could not read at night.

100_5712Suzuki is pitching the Kizashi as a driver’s car. The firm front buckets fit the bill, with side bolsters that (for once) actually provide even better lateral support than their appearance suggests they will. The driving position needs work—I had to telescope the wheel all the way out to comfortably reach it, and tilt it a little higher to avoid obstructing the instruments. Size-wise, the Kizashi falls between a compact and a midsize. This translates to a rear seat that is just large enough for the average adult. Those six-feet and up will wish for a true midsize. Kids, on the other hand, will wish for a lower beltline as they’ll struggle to see out of the Kizashi.

About that driver’s car pitch—it’s not based on the engine. A 180-horsepower 2.4-liter four isn’t ever going to impress in a nearly 3,500-pound sedan. With the six-speed manual and front-wheel-drive it might serve fairly well. With the four-wheel-drive and the CVT it mandates, not even close. GM uses active noise cancellation to make a similarly-sized four sound refined in the new Equinox. The Kizashi needs some of that. As is, the 2.4 has the shakes at idle and sounds more like a diesel than VW’s latest TDI south of 4,000 rpm. Too bad it doesn’t also have the low-end pull of a diesel. Acceleration from zero to 20 is downright sluggish. At that point the engine hits its stride and pulls strongly (well, as strongly as it can) until the CVT decides to reel it in.

In normal around-town driving, the CVT often 100_5998decides “mission accomplished” and quickly transitions from an athletic 4,000+ rpm to an engine-lugging 1,500—even though you’re still accelerating. Or at least trying to. I’m not sure there’s a four-cylinder alive that sounds and feels good under load at 1,500 rpm. This one certainly doesn’t. To prevent this, make frequent use of the shift paddles to hold the transmission in one of six predefined ratios.

The CVT clearly wants to maximize fuel economy. Well, in moderate suburban driving the trip computer reported 20.5. My 300-horsepower V8 Lexus with 110,000 miles approaches 20 on the same routes. On the highway the Kizashi struggled to crack 26 even with the 4WD turned off. Turning off 4WD didn’t seem to improve fuel economy to a noticeable degree, perhaps because the system’s extra mass and much of its extra drag are still along for the ride. Oh, yeah, the trip computer might be optimistic—manual measurement of one highway tank returned 24.6 vs. the 26.2 reported by the computer.

T100_5870he driver’s car pitch is based on the Kizashi’s handling. The in-between size and low-profile 18s (on the two top trim levels) should pay dividends here. In casual driving the Kizashi does have the polished, well-dampened feel of a German sport sedan, if VW more than BMW. And yet, when the chips are down, the (almost) sporty steering and suspension both become vague, failing to provide a sense of precision when it’s needed most. Say, when driving one of the curvier sections of the Pennsylvania turnpike, where the Jersey barrier comes uncomfortably close to the side of the car. No I didn’t scrape it, but the Kizashi doesn’t inspire confidence the way the best sport sedans do. At speed the front end becomes a touch floaty, the steering cuts back on communication, and bumps do some of the steering. The ride similarly lacks that final bit of polish, failing to absorb the occasional impact and at times turning jittery, especially for those in the back seat. On the other hand, when the engine isn’t working too hard the interior is quiet.

Unlike the typical all-wheel-drive system, with the Kizashi’s you can lock the car in front-wheel-drive. So, technically speaking, it has a four-wheel-drive system. The only clear benefit: you can find out how much difference driving all four wheels makes. Obviously, there’s more traction on snow-covered roads with the system engaged, enabling the car to be driven more quickly through turns without tripping the traction control system. And you don’t want to trip it—once this system takes power away it’s slow to give it back. But with 4WD engaged the handling is actually less predictable and thus less safe, with a tendency to oversteer not otherwise present. The car’s tail-happiness is easily controlled and even entertaining, but not something for less experienced drivers who simply want to stay out of the ditch. In front-wheel-drive the rear wheels dutifully follow the front ones. On dry roads, 4WD is of limited use until Suzuki offers a more powerful engine. A turbo 2.4 could make a big difference.100_5855

Even after selling cars in the United States for a quarter century, Suzuki remains below the radar. If it wants to be a player here, it needs to offer a car so great that Americans must take notice. Unfortunately, while the Kizashi has definite strengths, most notably the upscale interior and premium feel in casual driving, it’s not that car. The styling is too anonymous, the engine lacks refinement, the CVT could learn a thing or two from Nissan, and the chassis needs another round of tuning. Above all, the Kizashi has far too little personality. There’s a lot to like, but not much to love. Suzuki has been bold with the car’s name. Why not with the car itself? Something great might be coming from Suzuki, but it hasn’t yet arrived.

Vehicle, insurance, and one tank of gas provided by Suzuki

Michael Karesh owns and operates TrueDelta, a source of pricing and reliability data

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53 Comments on “Review: 2010 Suzuki Kizashi...”

  • avatar

    The front end looks a bit like a VW.  

    Regrading those annoying bright green instrument panel lights.  Michael mentions the cruise and AWD lights, in his review, but the headlight indicator also looks annoying…and you can’t turn that off at night.  Our Hyundai Genesis sedan has the same lights (that can’t be dimmed) and it is so annoying I’m contemplating installing window tint over the instrument panel window.  Is this an Asian thing???

    • 0 avatar

      My Mazda and/or my Lexus also has a cruise light or two, but they aren’t as prominently placed. I really don’t think this info is so important that it needs to be in your face all the time.

      I hope to have some reliability stats on the Kizashi before too long, but this will largely depend on whether they sell many. We have a lot of data on the SX4–it does well.

  • avatar


    WHAT HAPPENED TO THE CONCEPT CAR KIZASHI? If this isnt one of the worst “concept car bait and switches” in recent history, I dont know what is.

    I loved that car. It was gorgeous, unique, fresh, stylish… you name it. I set it as a wallpaper (reserved for only the best works of automotive art) so I could digest and rationalize its style over many weeks.

    And they they trot out this POS. Forget the drivetrain for a moment, I mean the exterior. It executes none of the concept cars style.

    Geez, thanks for keeping the rear tail-light shape and the the soft bulge in the upper section of the trunklid that was on the concept. The concept was KIZASHI, this is ain’t.

    I would really love it if someone could past side-by-side shots of both cars from the front, side, and rear. Every review I have read on this car will not and does not reference the concept car.

    I heard most of the concepts (there were 3) have been destroyed.

    Does anyone know if the plan was for the Kizashi to be built on GM Epsilon II but after GM divested themselves (or in the lead up to the divestment), Suzuki was forced to complete the Kizashi on a bespoke platform?

    Lastly, if your looking the for the real Kizashi… I think its called Regal now and can be found at your local Buick outlet in the near future….

    • 0 avatar

      To me, the platform looks like the Mitsu Lancer (slightly epanded).

    • 0 avatar

      “WHAT HAPPENED TO THE CONCEPT CAR KIZASHI? If this isnt one of the worst “concept car bait and switches” in recent history, I dont know what is.”

      Uh, The Chevy Volt



  • avatar

    When I saw in the review that you have a 300 hp V-8 Lexus with 110,000 miles I of course had to ask about it because I have one too (a 1998 LS400, of which there aren’t enough on truedelta to get a rating).  What do you have?  And I second your observation that the Lexus gets great fuel economy considering its size and power, 22-24 mpg in mixed driving for me.

    • 0 avatar

      2000 Lexus GS 400. Used to be my father’s car. Powertrain drives like new. I’d replace the struts/shocks (not even sure what it has) if I drove it much. They were either always flaccid or 110k miles have taken their toll. I remember the rear suspension being too soft even when the car was new.

    • 0 avatar

      Those early Lexi (Lexus plural?) were really cushy…but smooooothhh.  You could barely feel them shift.

  • avatar

    As it is, my eyes are drawn to the spoky wheels, and stay there…because frankly there’s hardly anything else to look at.

    IMO, only the Chevy Volt made a more disappointing transition from concept to production car than the Kisashi. They made three concepts, the third being the closest to the final design, but they decided to water that down as well.

    I know bigmouth grilles are a cliche now, but one tweak that would have at least made the car more expressive would be to omit the bar that runs between the upper and  lower grilles to make one large maw.

  • avatar

    I have no affiliation with these links… these are pics of what would have been a game-changer for Suzuki…. and the fine details really didnt matter… it was the silhouette, the bulges, the track…. the production version missed all of it… as you can tell, this one really bugs me….

  • avatar

    Damn it!  Not only do you I want you guys to test the manual version, I want you to go back to the dealer and test a stripped down model, the most base model you can get your hands on, let’s see what the value per dollar is.  I would seriously consider one of these but only the most basic unit.  I do think the AWD that you can turn off is pretty cool but I’m assuming that only comes with the CVT.

    • 0 avatar

      This was a press car. I requested a Kizashi, and this is what Suzuki provided. The black sure does photograph well, doesn’t it? You cannot get AWD with the manual.

    • 0 avatar

      Sorry for my rant, manufactures never want to give stripped down models to reviewers.  Does the CVT hold a “gear” when you use the paddle shifters or does the computer still believe it knows better than you?  (BTW I actually like the metallic-beige color that Suzuki is using in many of its ads for this car, the first time I can remember liking a color like that!)

    • 0 avatar

      This was a press car. I requested a Kizashi, and this is what Suzuki provided.

      Not a huge deal, but it looks like the editors forgot to add the “Suzuki provided the car, gas, etc.” line that TTAC usually puts on for press vehicles.

    • 0 avatar

      ajla: This was a shocking oversight on my part. Thanks for catching it, and I promise that this in no way represents a decline in TTAC’s disclosure standards. Text amended.

    • 0 avatar

      The CVT seems to hold a ratio as long as you’re in manual mode. I used manual mode more than I otherwise would have to circumvent the CVT’s programming. I did not test what happens if you overrev in manual mode.

  • avatar

    Two things jump right out at me:
    1. “Kizashi, The name means “something great is coming””.  Well, there you go.  Something great is coming, this just ain’t it.

    2. They clearly built this example with the steering wheel on upside down.

    • 0 avatar

      Something great IS coming it is called Piech, Winterkorn and VW…

    • 0 avatar

      I took about a dozen photos of the green lights, trying to get one one that was clear, yet somehow I only took a single photo of the entire interior, and that one with the steering wheel upside down. I suggested that Ed run a stock photo of the interior, but he seems to have decided that a bad original photo was better than whatever Suzuki had to offer.

  • avatar

    ‘Yes, my well-ventilated kids complained when they could not read at night.’

    Really?  Kids still read?


  • avatar

    This is really disappointing to read because I would love to see Suzuki succeed in America. Their best cars don’t even come to America, but if rising fuel prices created more demand for small city cars, they could.

    • 0 avatar

      Me too.  I’m waiting with bated breath for the Swift Sport.  If that car arrives along with the Fiat 500 Abarth, and the new Focus, I will have a tough decision to make.  I’m getting impatient, though.  The SX4 is pretty good, and so is the Fit.  They need to hurry their butts up.

  • avatar

    THANKS so much for ACTUAL photos and just  the press pics usually posted with reviews. This definitely makes thes issue of the green lights stand out.

    I can’t see buying this over a comparable Subaru. Heck, there isn’t even a wagon version. Seems like everyone has said this one way or another, but you have to have a stand-out in some degree to make sales. Or as I had read in another of your reviews, “nobody buys their second choice.”  The Kizashi is to neither-nor. Not the sportiest, not the best looking, heck not even the cheapest.

  • avatar

    it seems to be like the Kia/Hyundai from some eyars back. Mileage really is bad. Maybe they should stick to small cars and let VW (their new partner) cater to upscale?

    In reviews I’d like to see some technological things that give indication on maintenance cost etc. Like does it have timing belt or chain? Same for the maintenance minder, maintenance cost and requirements. What engine (variable valves, etc.) that would explain the mileage?
    I had some negative thoughts on the VW/Suzuki marriage article some days ago regarding reliability and really tried to have an open mind towards Suzuki hoping they could have a car on par with the leaders (Camcord etc.). But it doesn’t look like it.

  • avatar

    The two things that concern me the most about any Suzuki car/CUV are depreciation and the tiny far flung dealer network. Both stop me from seriously considering any of their products. I live in a fairly large metropolitan area and there is only one Suzuki dealer I am aware of that is the better part of an hours drive away from me. This car could be perfection and I still wouldn’t be interested.

  • avatar

    “Even as unabashedly Japanese products have become prevalent in the intertwined worlds of TV, gaming, and toys, I cannot recall a car with so much as a Japanese name prior to Suzuki’s new Kizashi.”

    ‘Camry’ is Japanese for crown….

    • 0 avatar

      Not really. “Kanmuri” is Japanese for crown. Camry is the anglicization of kanmuri.

    • 0 avatar

      After posting this review I recalled a previous and still current example: Miata. But that’s about it. See comment below on the Camry.

    • 0 avatar

      You what?
      Kanmuri and for that matter Kizashi are Romaji contructs approximating Kanji sylables in Roman script. Firstly since there is no single form of romaji, and all of those in use rely on the assumption of how the syllables are to be pronounced – an assumption not well founded (a fundamental issue with romaji) spelling is really meaningless. Camry is clearly a Japanese name.
      Unlike Miata, which my Japanese wife tells me does not mean anything in Japan. I looked up some forum who reckon it is German, which it may be, but Japanese it is not.
      Aygo however, as in the Toyota Aygo is Japanese.

    • 0 avatar

      I don’t know anything about what you’re saying, but you’d better alert Toyota that “Camry” is Japanese, because what I stated earlier is the corporation’s official explanation for the name Camry. Again, not doubting you, but I would assume they would know where their own model name comes from, and which words are and are not Japanese, since they are, you know, Japanese.

  • avatar

    The marketing position of the Kizashi reminds me of the 1988-1993 Mitsubishi Galant, which was the Japanese car of the year when it came out, and was one of the first cars to be sold on engineering and technology as opposed to price point and reliability (the latter which the Galant didn’t have anyway).
    That car had street cred from it’s participation in European rally’s, and was aimed at an enthusiast driver when other sedans of that era were less sporty. I owned one, and remember getting into a recent Mazda6 and TSX, and found not much had changed in driving dynamics in 15 years.

  • avatar

    Mitsubishi and Suzuki are dead in the US, for the reason that their products just aren’t good enough, or interesting enough, to pull people away from Hondas, Nissans, Subarus, and Toyotas.
    Better luck next time, which means never.  You hurt my Esteem, har har

    While piling-on with brands that couldn’t be bothered to show up at NAIAS, what’s going on with the shots of the ‘bait-and-switch’ (exactly, but how not surprising) Kizashi on the Ohio Turnpike? Hang On Sloopy… we’ve got miles of bland scenery to go in search of a Suzuki dealer.

    As Ferris Bueller might put it … I could be nice, but really, what’s the point? I don’t ever intend to be European. They could be cheese-eating anarchist fascists for all I care, but I don’t have a car. Well, I have a Suzuki, not the TSX or Volvo or Buick Regal that I should have got … but I was a sucker for Suzuki’s attempt at marketing.

    • 0 avatar

      When I took the photos, I thought I’d quip that these photos captured the car doing what it does best: cruising the turnpike, and getting gas. It did an excellent job with the Ohio Turnpike: comfortable seats, even more comfortable armrest, great stereo, quality switchgear to keep fiddling with.

    • 0 avatar

      If Mitsu and Suzu are dead here because they are not as good as Hondas and Toyotas, what does that suggest for Buick, Lincoln, Jeep and whatever you call Dodge these days?
      I was amused to read in the article that the local market may not be ready for Japanese names. When your first name is Suzuki, it doesn’t matter how non-japanese your second name is. At least the American sounding Mitsubishi have restrained themselves from naming a model “Zero”.

    • 0 avatar
      Steve Biro

      I’m not sure Mitsubishi and Suzuki are dead because they aren’t interesting enough.  In fact, I think both brands are generally more interesting than Honda and Toyota these days.  But that’s just it:  Interesting doesn’t sell to the masses.  Safe and mainstream does.  Subaru?  They enjoyed a nice niche for a long time.  But sales didn’t really take off until Toyota got involved and Subies took on a decidedly more pedestrian flavor.  What constitutes “interesting” to the masses these days is connectivity.  I hate Ford’s Sync and think anything like it should be banned from all autos forever.  But Ford’s job is the move the metal – and Sync is a confirmed hit.

    • 0 avatar

      @Spike: If Mitsu and Suzu are dead here because they are not as good as Hondas and Toyotas, what does that suggest for Buick, Lincoln, Jeep and whatever you call Dodge these days?

      Good point, but I think a major difference is that the domestic marques have a more extensive dealer network. 

      From your user name I’m assuming you live in the LA area – and no doubt, the coastal states represent a major part of the U.S. market – but once you get into the middle of the country it’s sometimes difficult to find a Suzuki or Mitsubishi dealer. Even when you do find one in your community, they’re often located in some low-rent neighborhood that’s off the beaten path.

  • avatar
    Robert Schwartz

    According to Edmunds, there are a couple of versions that come with a 6 speed manual and Front Wheel drive. They might be more fun to drive.

  • avatar

    like you guys i’m a bit disappointed with this car too
    3,400lbs and 2.4 litres… ok it’s better than a camry but not by a huge amount

  • avatar

    I agree comparing this to the concepts its very dissappointing but this car does NOT deserve some of the bad rap its gotten, even in this review.
    I test drove a Kizashi a couples weeks ago and it is a very nice vehicle.Very solid and quiet.
    Since I own a V6 at this time it felt somewhat sluggish but still as far as build quality and handling I think it s***s on most of its direct competition.
    The styling in my opinion is at least equal to most VW models.

    • 0 avatar

      The review notes the car’s premium feel, quietness, and build quality. I’m not a fan of the Jetta’s styling, either, so as good as the Jetta is not good enough, especially not since this car needs something to make people notice it.

  • avatar

    I think the looks are handsome in an understated way, kind of like the latest Jetta.  But that’s the problem.  Nothing about this car sets it apart from the rest of the pack, which is bad for a small volume outfit like Suzuki.

  • avatar

    I do think Suzuki should’ve kept the radical concept look. Anyone considering Suzuki for a midsize sedan is by definition not mainstream. Mainstream people will not even think of Suzuki, if they know it exist at all. Trying to entice mainstream folks to buy Suzuki is a lost cause. With radical styling like the concept, the Kisazhi will look unlike any of its competition, thus people who would fall in love with it really have no option but to buy it, no alternative elsewhere. As it is, there’s no compelling reason to get the Suzuki vs the competition.

  • avatar

    In normal around-town driving, the CVT often decides “mission accomplished” and quickly transitions from an athletic 4,000+ rpm to an engine-lugging 1,500—even though you’re still accelerating
    I’d take this over Honda or Mazda’s manuals and their need to rev at nearly 4000rpm while cruising at highway speeds, but yeah, this behaviour is not good.  Many modern automatics in non-sport cars do the same thing (my Sienna reaches for the high gears at every opportunity) and as fuel economy becomes more of an issue, we’ll see this more and more often.
    A CVT ought to be able to quickly change ratios to accomodate this.  Nissan’s units in the Cube, Versa and Altima seem better than conventional ATs in this respect; pity Suzuki’s unit isn’t so smart.

  • avatar
    Mr Carpenter

    Had Suzuki brought the Kizashi concept car to fruition (even 98% of it), I’d have gone and gotten an AWD automatic car, despite not having a Suzuki dealer close by (nearest one is 2 1/2 hours away). 

    I bought a Subaru Legacy AWD automatic. 

    At least the Subie was built in Indiana (though at one point, I did wonder if Suzuki would be building the Kizashi in Ingersol, Ontario – nope – not even a Suzuki JV plant any more). 

  • avatar

    Yet another look alike blandmobile to add to the ever growing list, but this time with pie shaped wheels with knife slits, dull boring grey interior and that bizzare steering wheel that would look at home in ET’s spaceship. 20.5 MPG combined and 26 as the best on the highway. Christ my 3900 2008 Impala with old fashioned pushrods, 4 speed automatic and ancient W-body chassis can easily pull 30 on the open road and 23 combined and will blow this things doors in to the scrap yard. I really have to scratch my head on how car companies like Suzuki and Mistubishi are still selling cars today. Does anybody buy these lackluster turds these days?

  • avatar

    poncho..I’d actually consider a SX4.  But the same reason that prevents others from buying it worry me, namely the decided lack of dealership network support.  I can only imagine what a repair bill would run on such a car, given the relative lack of parts availability for what otherwise appears to be a great little hatchback…

    As for the Kiz…it kind of blends into the background of automobiledom.  And that will be it’s downfall.  Nobody recognizes it, and there are about a gazillion other choices that are instantly more recognizable than this car.

  • avatar

    I just stumbled upon your website and realize I’m a bit late to this conversation.  Anyways I’ll be in the market for a new car in a few months and the Kizashi is on the short list of what I’ll be looking at when I’m ready.
    I find it interesting that all the major car magazines gave this car a much more favorable review than yours and all really liked it.  Granted I think some of them had the 6 speed manual.  They also had much better mileage returns than yours and looking at message boards from actual owners they all get mid 20’s and some at 30 mpg.  They could be lying but I fail to see why they would.
    Also, I think everyone needs to stop with their complaining that this doesn’t look like the concept car.  No car ever does and this isn’t the worst of them by far.  I think people fail to realize that there is something called the real world to take account for.  Look at the front end of the concept where the grill sticks out and then folds back in on itself?  Very, very cool in deed but you’ll never see it in production because a minor fender bender would require a complete new front end.  Insurance companies would pick up on that and premiums would soar.  I will agree that the overall styling is sort of bland, but its not bad at all and certainly better than the boring Camry or Accord.  I still think the Sonata is probably the best because it is the most daring design out there for a family sedan and Subaru’s Legacy second (which is first on my list by the way.)
    Lastly this isn’t a BMW or Audi so stop comparing it to it, for a car that’s in the mid to lower 20k its pretty darn good, especially the fit and finish of it, and the fun to drive quotient.  I can’t wait to test drive it in the spring and hopefully the turbo version their promising for it wont be to far away… now I just need to get my wife on board with getting a manual.

  • avatar

    What do you expect from a company whose past executive was the smallest 6 on the market?

  • avatar

    the sx4 has caught on greatly where i live, vermont. i have never seen such a surge in buying a car as i have with this one in my area. i like some features of the car. for one the automatic climate controll, secondly i love the fact you can turn of the awd my 87 subaru was the last one that had that. the shiny exhaust “holes” are neat. the power drivers seat with several memory positions. it realy is a good car better than a camry in my opinion. I like the fact that if i want an awd sedan at a reasonable price i dont have to have what everybody else has. im sold.  plus with awd it still is priced around what the camry is and this has more

  • avatar
    Steven Lang

    Here in Atlanta, you can’t sell one of those to save Suzuki’s A$$ from first base.
    We had an 09 model with 7000 original miles go for less than 10k at auction. 5-speed, navigation, red exterior… none of it really helped in the end.
    I like the car only because it’s completely different from any other car in the marketplace. A very small exterior and interior. A penchant for stickshifts. Little parts on it, such as the stick, that just scream for some decent aftermarket equipment.
    Suzuki really hasn’t come to the point where they have the compelling premium vehicle. Everything is either at a discount, or a complete copy of another vehicle already in the market. Until Suzuki can justify the premium of ownership, it won’t get anything more than those few customers who are simply looking for a cheap AWD model… like a few folks in Vermont.

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